Maxime Besson Email & Phone Number

Biarritz, Fr

St.-Jean-De-Luz, Nouvelle-Aquitaine, France

- Global Go To Market planning management across all channels.- Cross-functional marketing processes management.- Global campaign management - content creation, activation lead, trade strategy. - Team leading.- Marketing budget management.

St.-Jean-De-Luz, Nouvelle-Aquitaine, France

- Marketing processes strategy creation.- Coordination of the Go To Market strategy by aligning workflow and tasks with creative, product, trade and digital teams on a global scale.- Trade marketing strategy management & relationship lead with key accounts.- Marketing budget management.

Lyon 01, Rhône-Alpes, France

- Retail & Brand Marketing strategy KPI's execution- Cross department working position with Brand Marketing teams, Visual Merchandising teams, Retail teams, Creative teams.- Retail activation strategy with brands partners : consumer experience, local influencers strategy, artists appearances, contest.- Brand marketing activation with drive to store strategy : partnership, sponsoring, events, content creation, creative agency briefing.- New stores opening management : POS allocation, events management, content shooting, pre & post opening reporting.- Retail Marketing campaign management for all French retail network (78 stores) : POS supplier management, POS allocation, Special execution windows for Flagship stores, campaign reporting.- Outdoor media campaign management.- Marketing Budget management.

Paris Area, France

- Managing the production of a new feature on the Nike Running Club mobile app, the Audio Guided Runs. Tasks : Brief a copywriter for the script content / Managing the photoshoot with the athlete / Managing the recording of the athlete voice in a studio.- Leading a series of event focused on women in Paris mixing running & yoga/boxe or crossfit. 3 sessions per week during 1 month. Tasks : Brief of the event agency / Recruitment of the target through an internal digital platform (Nike Running Club App) / Targeting the audience (Women between 18 to 24 living in Paris) - Creation of a website for a Nike race in Paris. "Excès de Vitesse" 1000 Participants.Tasks : Brief the agency to build the website / create mockups for the website / Copywriting the copies of the website.- Organisation of a Nike race event in Paris. "Excès de Vitesse".Tasks : Brief the event agency for the set up of the race / Participants recruitment & targeting strategy.- Strategic intelligence on the Running Market in Paris.Tasks : Social Media watch to find new profils to seed / Competitive intelligence.

Annecy, Rhône-Alpes, France

- Trade Marketing > In store POS campaign (1500 Stores)- Trade Shows (Sport Achat, JA intersport...)- Reporting on Marketing actions each month- Translation for Social Media- Use of SAP for marketing orders.

Seignosse, France

Globe is a skateboard brand company founded in 1994. I have done a 6 months internship to validate my Bachelor degree.During this internship I joined the Europe marketing Team to help them in different tasks.- Organisation of the Go Skateboarding Day 2016 event that took place at the Globe European office.(Video review of the event : https://vimeo.com/172585778)- Organisation of the Sales Meeting for Spring/Summer 2017 Collection.- Organisation of 2 events of Skate Test in Seignosse, France.- Brand image managing in sponsored event.- Community Management of the Globe Store Flagship Store in Hossegor, France.- Managing the Skate & Surf Team orders.- Competitive & market intelligence.

Master’S Degree, Marketing Strategy & Brand Image

I am currently in 1st year of a Master's Degree at the INSEEC France. My specialisation is Marketing.

Bachelor’S Degree, International Marketing

I entered the ECL in September 2014 has a Second year of International Bachelor of Business & Administration (IBBA). I'm currently in 3rd.

Bachelor’S Degree, International Marketing

I followed a 3 months business program where I could improved my English. During this program I've learn the basis of Financial.

High School, Selling Skills And Sales Operations

During my Professional High School, I learnt about sales technics and customer relationships. Thanks to different internships I had.