Maxime Ribolzi Email & Phone Number

Lille, Fr

Marcq-En-Baroeul, Hauts-De-France, France

15 years after joining decathlon, I am very proud to share with you my new responsibilities as sustainability director for the fitness department.Our business model must evolve to achieve ambitious CO2 reduction targets : decarbonisation of our products and processes, optimisation of our offers, acceleration of circular business models, and societal impact are all levers that need to be activated to achieve our objectives.Let's go!

Marcq-En-Baroeul, Hauts-De-France, France

Integrating the circular offer into global fitness offer=> sports master plans=> business plan=> marketing strategyPromoting circularity in sports and retailRamp up of buyback strategyIdentifying the need for additional experiencesFine tuning of the cardiotraining product subscription experienceExploration of circular b2B

Région De Lille, France

Second life productsBuybackSubscription programs : https://location-sports.decathlon.fr/kit-musculation

Marcq-En-Baroeul

Support Product Managers in the User KnowledgeImprove the relevance of our offer, professionalize decision-making, classify our existing products Refine and exploit the definition of our practicesDirect our product developments in the right wayMeasure the weight of our users on international marketsRefine the relevance of our targeting in communicationPersonalize the interactions with our usersDevelop market intelligence

Marcq-En-Baroeul

Commercial (highlight the products & services in the layout)Event / PR (increase opportunities to discover the sport / the products)Customer reviews & testDigital & instore campaigns

Marcq-En-Baroeul

Provide strategic analysis (budget, planning) for international marketing & communication.Integrate and lead new processes into human organization for better team work and to increase performance.Organize and lead the communication campaigns including creation, digital, TV commercials & in-store layout.Main contact for a dozen of countries including India, Russia, China. And also for local markets (Europe Commercial Direction). Functional management.Global budget allocation and financial forecasts (X M€ budget).ROI target settings on international brand campaigns.

Shanghai, China

Developing Customer & User Knowledge for Decathlon Asia.Creation & leading strategic surveys, for the Retail Division, Expansion, and for own Brands.Calculation of sports potential markets in current / new cities for Decathlon ChinaDevelopment of internal focus group processRecruiting & managing market research teamStrategic recommendationsMethodologies: face-to-face, CATI, CAWI, CAMI & qualitative surveys

Région De Lille, France

Leading a team of 6 peopleManaging the marketing surveys services accountProduction of over 600 surveys in 3 years, for the Retail Division (present in 12 different countries) and for own BrandsMethodologies: face-to-face, CATI (Computer Assisted Telephone Interviews), on-line, or qualitative studies

Paris, France

Creation of the company in 2006Leading a team of 2 peopleProduction of over 100 surveys for specialized retailersClients: Leclerc, Monoprix, Auchan, Géant Casino, Casino Supermarchés, Castorama, FNAC, Quiksilver, Cultura, Décathlon, Adidas, Etam, Etam Lingerie, Pharmacies Giphar...

Illfurth, France

Co-president of the association DERBYMAG, which aims to promote basketball in the south of AlsaceCreation of a magazine (3000 copies), total production of articles, photos and layout

Région De Nancy, France

Sales assistant Health & Discovery

Masters Degree Of Sports Marketing, Marketing, Sport

Dulasp

A two year university program resulting in a diploma in ‘English in Professional Situations’