Maxime Agard Email & Phone Number

France

Sydney, New South Wales, Australia

- Develop and lead the range review process across all categories to enable the right ranges in each local area and maximise customer appeal & sales- End to end ownership of the category strategy, using customer trends and insights, working with Merchandising, tech and e-comm teams- Lead the development of our supplier engagement strategy through effective communications and negotiation- Develop & nurture strong relationships with other commercial / merch teams across the broader… Show more - Develop and lead the range review process across all categories to enable the right ranges in each local area and maximise customer appeal & sales- End to end ownership of the category strategy, using customer trends and insights, working with Merchandising, tech and e-comm teams- Lead the development of our supplier engagement strategy through effective communications and negotiation- Develop & nurture strong relationships with other commercial / merch teams across the broader group Show less

Sydney, New South Wales, Australia

- Lead the Procurement and Category team (2 Junior Category Managers + 1 Category Assistant)- Retained ownership (assortment / cost / promotion / price) of key categories (Alcohol, Snacks, Drinks, Pantry)- Supplier Relationships management

Sydney, New South Wales, Australia

- Responsible for assortment, promotion, cost and price for all long life categories- Responsible for Alcohol launch- Supplier relationships management (>100 suppliers)

Sydney, Australia

Sydney, Australia

Key Responsibilities Optimising the promotional program within budgeted trade spend and achieving agreed marketing objectives delivering category financial, marketplace, operational KPI’s and the implementation of agreed 1 year promotional/marketing initiatives and action plans.  delivering customer promotional objectives including tracking of promotional performance & recommendation of contingency marketing plans where necessary owning planning and execution of promotional… Show more Key Responsibilities Optimising the promotional program within budgeted trade spend and achieving agreed marketing objectives delivering category financial, marketplace, operational KPI’s and the implementation of agreed 1 year promotional/marketing initiatives and action plans.  delivering customer promotional objectives including tracking of promotional performance & recommendation of contingency marketing plans where necessary owning planning and execution of promotional plans, promotional evaluation, promotional claims administration, promotional gap analysis and promotional forecasting. the engagement with the retailer on promotional planning and execution and has a responsibility to ensure the customer’s promotional policies and procedures are represented within internal communication forums. Show less

Sydney, Australia

Key Responsibilities Develop a roadmap of pack/price /channel strategy recommendations aligned with customer, brand and broader Campbell’s Arnotts business strategy Develop promotional strategy recommendations in line with brand and business strategy, targeting an improvement in long term return on investment, based on analysis to understand promotional drivers: inhibitors and the impact of specific promotional tactics have on CA’s range, category, inter-category and macro category… Show more Key Responsibilities Develop a roadmap of pack/price /channel strategy recommendations aligned with customer, brand and broader Campbell’s Arnotts business strategy Develop promotional strategy recommendations in line with brand and business strategy, targeting an improvement in long term return on investment, based on analysis to understand promotional drivers: inhibitors and the impact of specific promotional tactics have on CA’s range, category, inter-category and macro category competitors Partner with customers and Marketing teams, leading discussions / forums to influence “net to EBIT” positive outcomes and achieve buy-in against customer business plans, brand and CA financial targets Partner with research resources, both internal and external, providing direction for all qualitative and quantitative research pertaining to pricing strategy, leverage local/global best practices, technology and market trends towards the generation of leading edge pricing tactics Refine standardised analytic process aligned to US Revenue management team to refine and define best practice pricing strategy. Systematically track and communicate pricing performance in the market against customer business plans and CA Financial targets Show less

Orleans

Key Responsibilities- Responsible for the Promo Strategy of rice & cereal Brands (Uncle Ben’s & Ebly) nationwide- Promo Budget Owner- Functional management of two assistants- Leader of the Promo Demand Management Review through the S&OP+ cycle- Project leader on the Trade Promotion Excellence (TPE) program with the objective to improve the ROI on promotionKey Figures- Promo Net Sales Value: 8.7 M€- Promo Budget: 3.7 M€Key Achievements:- Rolled-out with… Show more Key Responsibilities- Responsible for the Promo Strategy of rice & cereal Brands (Uncle Ben’s & Ebly) nationwide- Promo Budget Owner- Functional management of two assistants- Leader of the Promo Demand Management Review through the S&OP+ cycle- Project leader on the Trade Promotion Excellence (TPE) program with the objective to improve the ROI on promotionKey Figures- Promo Net Sales Value: 8.7 M€- Promo Budget: 3.7 M€Key Achievements:- Rolled-out with success the TPE Program on the French market - Increased ROI of 25% on promotional activities in one year - Trained a specific resource on the TPE Program - Engaged the Leadership Team on the Program- Reduced co-packing cost of 200 k€ (-20%) on the first year- Successfully presented our Promotion Plan to Carrefour leading to an increase of 10 points on our folder share of voice the next year- Highly involved on the implementation of a Promotion Demand System leading to a gain of more than 2 weeks every year to build the promotion plan- Improved Secondary Display coverage on RTH Uncle Ben’s Rice by 20%- Increased Uncle Ben’s dry rice efficiency by 25% on the last year- Designed tools to track our promo volumes and promo efficiency Show less

Laval Area, France

Key figures:- Facts about Lactalis-Parmalat: - number one dairy group in the world (TO: 16,5 B€) - number one cheese producer in Europe- Cheese Category in France: TO of 5 B€Key Responsibilities:- Analysis and Recommendations on the 4Ps on the Cheese Category for the following brands: Président, Galbani - Create and develop a long term strategy for the development of the category- Assist national accounts teams to translate customer insights into growth… Show more Key figures:- Facts about Lactalis-Parmalat: - number one dairy group in the world (TO: 16,5 B€) - number one cheese producer in Europe- Cheese Category in France: TO of 5 B€Key Responsibilities:- Analysis and Recommendations on the 4Ps on the Cheese Category for the following brands: Président, Galbani - Create and develop a long term strategy for the development of the category- Assist national accounts teams to translate customer insights into growth strategies- Coordination between Sales & Marketing on WD objectives and activation plans- Monthly update and analysis on business scorecards to track our performanceKey Achievements:- Elaborated one full category review on Cheese, with a - Increased the WD of President by 10%- Participated to the launch of NPDs on the market such as Président Le Bleu, one of the best NPD of the last years in the FMCG business in France- Developed analysing tools for the Sales Department in collaboration with IRI to understand very quickly the levers of growth- Launched a study with Kantar to have shopper insights on the Cheese category Show less

Laval Area, France

Key Responsibilities:- Develop national trade promotional plan for retail customers- Promotional Activities’ coordination (from briefs to agencies to in-store activation)- Monthly update and analysis on promo intensity and efficiency- Trade Marketing budget owner (in-store displays + goodies)Key Achievements:- Successfully learned the job without a manager on the first 6 months- Led customer meetings on Promo Plan & Promo Strategy- Set up promotional activities… Show more Key Responsibilities:- Develop national trade promotional plan for retail customers- Promotional Activities’ coordination (from briefs to agencies to in-store activation)- Monthly update and analysis on promo intensity and efficiency- Trade Marketing budget owner (in-store displays + goodies)Key Achievements:- Successfully learned the job without a manager on the first 6 months- Led customer meetings on Promo Plan & Promo Strategy- Set up promotional activities from A to Z, with multiple national promo events in collaboration with other Lactalis units- Developed POI displays with powerful in-store impact, rewarded at the POPAI- Participated to category reviews for the promo lever- Developed new promo formats- Increased the folder share of voice by 1 point Show less

Paris Area, France

Key Responsibilities- Increase TO on commercial area through all levers (Promotion, Merchandising, WD)- Responsible for the Numerical Distribution and shelf Exposure of our brands in stores- Selling and set up of promotional activities- Develop and Maintain business relationship with current customers- On field competitive watchKey achievements:- Exceeded Sales objectives (index 104, 2nd largest turnover)- Extended Numerical Distribution and Shelf Exposure… Show more Key Responsibilities- Increase TO on commercial area through all levers (Promotion, Merchandising, WD)- Responsible for the Numerical Distribution and shelf Exposure of our brands in stores- Selling and set up of promotional activities- Develop and Maintain business relationship with current customers- On field competitive watchKey achievements:- Exceeded Sales objectives (index 104, 2nd largest turnover)- Extended Numerical Distribution and Shelf Exposure (more than 10 pts in one store) of our brands- Advised customers on their merchandising strategy through the adaptation of merchandising planograms- Prepared a full presentation on a new concept store on my own initiative- Managed to gain the trust of my biggest customer whereas my predecessor was banned from the store Show less

Sydney, Australia

Key Responsibilities- Design of Flyers and brochure to promote our products- Press monitoring on biometric trends- Event Organisation- Market Research and Analysis of the biometric market in the Australasian region- Help on answering public tendersKey achievements:- Set up from A to Z a show room in Sydney for the Australian Federal Polices, with demonstration and presentation of our products- Conducted and presented a complete market study on the use of… Show more Key Responsibilities- Design of Flyers and brochure to promote our products- Press monitoring on biometric trends- Event Organisation- Market Research and Analysis of the biometric market in the Australasian region- Help on answering public tendersKey achievements:- Set up from A to Z a show room in Sydney for the Australian Federal Polices, with demonstration and presentation of our products- Conducted and presented a complete market study on the use of biometric technology in the Australian Transportation Market, with identification of opportunities for Morpho- Investigated Morpho practices with the view to introduce methods of increasing efficiency in ways of conducting business- Awarded employee of the month Show less

Brussels Area, Belgium

Key Responsibilities- Assistant on the Seasonnal Activity and the brand Nutella- Coordination with the Salesforce on the Promotional Activity- Creation of Sales Brochures- Briefs for Agencies on Displays for Christmas & EasterKey achievements:- Developed Sales tools for the Key Account Managers to help them analyse trends within their account- Participated to the in-store execution of a permanent display for Nutella- Creation of a “Christmas Book” for Sales… Show more Key Responsibilities- Assistant on the Seasonnal Activity and the brand Nutella- Coordination with the Salesforce on the Promotional Activity- Creation of Sales Brochures- Briefs for Agencies on Displays for Christmas & EasterKey achievements:- Developed Sales tools for the Key Account Managers to help them analyse trends within their account- Participated to the in-store execution of a permanent display for Nutella- Creation of a “Christmas Book” for Sales Representatives to help them sell the Christmas promotional activity Show less

Paris Area, France

Key Responsibilities- Analysis and Recommendation on the 4 Ps for Auchan / Simply Market- Monthly Update of business scorecards through Nielsen- Coordination for in-store activation on Merchandising and PromotionKey achievements:- Managed from A to Z the promotional vouchers for Auchan on monthly basis: design with agencies, coordination with Auchan, tracking of efficiency- Set up an event at Auchan Headquarters to promote our NPDs- Presented a full… Show more Key Responsibilities- Analysis and Recommendation on the 4 Ps for Auchan / Simply Market- Monthly Update of business scorecards through Nielsen- Coordination for in-store activation on Merchandising and PromotionKey achievements:- Managed from A to Z the promotional vouchers for Auchan on monthly basis: design with agencies, coordination with Auchan, tracking of efficiency- Set up an event at Auchan Headquarters to promote our NPDs- Presented a full recommendation on a National Promo Event at Auchan for the Chocolate Fair Show less

Lyon Area, France

Key Responsibilities- Daily Sales Analysis- Market Study on household appliances in the catchment area- Set up a training on new technologies for customersKey achievements:- Achieved a benchmarked of the department’s strategy through a SWOT analysis- Promote a training on GPS navigation systems with the collaboration of Garmin

Master In Business Administration, Business Administration

Activities and Societies: Student Association Vive Les Vacances!, Lille, France President  Managed 40 persons to reach with success.

Master'S Degree, Business Administration

Exchange program: full time MBA

Pre-Business Administration Programme

Preparation programme leading to national competitive examinations to enter a French Business School

French Baccalaureat

French Baccalauréat (Equivalent to A-levels) with a concentration in Mathematics