Maxime Andre Email & Phone Number

Neuilly-Sur-Seine, Fr

Neuilly-Sur-Seine, Fr

Neuilly Sur Seine, France, Fr

-Lead the Marketing teams (25+ people): B2B Marketing, Innovation, and Communication.- Marketing Strategy: Implementing a global marketing strategy to attract and retain advertisers, maximize advertising revenue, and address key challenges related to the rapid transformation of the media market.- Development of innovative Advertising Products and Solutions: TV/video, Radio/audio, retail media, data, segmented TV, CTV, generative AI, CSR, Web3.- Business development and strategic partnerships.- Steering the tech platform My6 roadmap, which allows the Group's media to be purchased in self-service.- Defining the communication plan across its different channels: paid, editorial, brand content, press releases, events, CRM.- Managing the Marketing budget.- Active representation in influential advertising industry syndicates: SNPTV, Bureau de la Radio, Médiamétrie, IREP.

Neuilly Sur Seine, France, Fr

- Lead the BtoB Marketing department of M6 Group Saleshouse (TV channels : M6, W9, 6ter, Gulli... / Radio stations : RTL, RTL2, Fun Radio / Digital assets : 6Play, Cuisine AZ, Passeport Santé...)- Manage a team of 20+ marketing experts

Neuilly Sur Seine, France, Fr

- Lead the Marketing department of French #1 private radio advertising saleshouse (RTL, RTL2, Fun Radio) with 11 million daily listeners.- Integration within M6 Publicité following the acquisition of RTL Group French radios by M6 Group.- Marketing and sales strategy: offer, innovations, sales support, research, media planning, T&Cs, budget.- Supply / demand optimization: radio audiences, pricing policy, revenue management, market analysis, financial reporting.- Market challenges: digitalization, growth opportunities, legislation, new audience measurement, etc.- Business Development: radio partnerships, audio digital ramp up (podcasts, smart speakers).- Management: Team of 18 employees, 4 direct reports.

Neuilly-Sur-Seine, Ile-De-France, Fr

IP France is the media sales house for leading French media brands RTL, RTL2 and Fun Radio (12M listeners/day on Radio and 9M UU/month on Digital).- Head of Marketing Department, executive team member- Manage a team of 18 people- Support Radio and Digital monetization- Brand storytelling, positioning, innovation, media expertise, mediaplanning- Contribute to key market workshops: audience measurement (Médiamétrie), audio digital (GESTE)- Revenue Management: pricing, analytics, sales reporting, competition watch.- Research (ex: TV/Radio tracking and drive to web measurement)- BtoB communication: website, twitter, Tumblr, emailings, videos, press releases- Digital: work closely with key stakeholders to maximize revenue (internal teams, France TV Publicité, Audience Square, pure players)- Diversification: support innovative start-up growth through Media For Equity deals (Allovoisins.com, Cornerjob).

Sunnyvale, Ca, Us

Yahoo! Advertising, Marketing & Strategy- Lead Marketing initiatives for French advertising solutions: display, data/targeting, search, video, mobile, native advertising, ad network, programmatic (120M € turnover in 2013).- Products’ go-to-market strategies, pricing, monitoring, new business and partnerships.- FR market expertise, EMEA reporting, team training, business goals, quarterly revenue forecast, country business review.- Management: team of 3 direct reports, in charge of advertising product lines.

Sunnyvale, Ca, Us

Yahoo! Advertising , Marketing & Strategy- Lead the diversification of advertising activities in France, in partnership with the Business Development team.- Close strategic partnership deals with FR premium media partners to expand the offer: AOL, Laposte.net, Sport24 (> 5M€ / year).- Launched the Yahoo Publisher Network, a leading ad network platform targeting ROI advertisers.- Launched innovative targeting solutions such as the behavioral targeting, based on exclusive data.- Revamped FR mobile advertising offer: inventory optimization, advertising formats, market activation (IAB, SRI).

Sunnyvale, Ca, Us

Yahoo! Advertising, Sales team- Achieve maximum sales profitability, growth and account penetration within a portfolio of media agencies (Aegis, Publicis, IPG).- Evangelize FR market with innovative digital ad solutions (display, search, mobile).- Set goals and forecast on revenue each quarter; proven track records in achieving business goals, winner of 2007 internal sales program « Most Value Performers Reward »;- Team management: junior sales rep. and account managers.

Neuilly Sur Seine, France, Fr

M6 Publicité- Achieve maximum sales profitability, growth and account penetration within a portfolio of media agencies (Mindshare, Business), creative agencies (JWT) and direct advertisers.- Promote the assets of TV as #1 media and M6 Group TV channels (M6, Paris Première, Teva, Série Club).

New York, Ny, Us

- Management of FR bank La Caisse d’Epargne: operational follow up on the creation of ad campaigns (TV, Radio, Print, Billboard).- Recommendations on the positioning of brands and products.- Creative briefs, meetings reports, marketing studies, focus groups.

Paris, Fr

- Support a group of associate bankers by providing Internet, Bloomberg and equity research on major European and Asian groups’ US subsidiaries. - Complete business and financial analysis, write credit applications to support punctual transactions and annual reviews.

Master In Management Grande Ecole, Marketing & Strategy

Erasmus Program

Two-Year Intensive Program To Prepare For Competitive Entrance Exams For Best French Graduate School