Maxime Andre

Maxime Andre Email and Phone Number

Directeur Marketing B2B, Innovation et Communication (TV, Radio, Digital) @ M6 Publicité
Neuilly-sur-Seine, FR
Maxime Andre's Location
Neuilly-sur-Seine, Île-de-France, France, France
Maxime Andre's Contact Details

Maxime Andre personal email

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About Maxime Andre

À propos de moi : Leader expérimenté dans le secteur des médias, avec une expertise solide en Marketing, Communication, Innovation, Revenue Management, Business Développement et Partenariats stratégiques, j’ai eu l’opportunité de diriger des équipes de 20-30 personnes au sein de grands groupes média (EU et US), favorisant une culture d’innovation, de créativité et de transformation digitale.Ma Vision : Je suis animé par une curiosité intellectuelle et une passion pour défricher et exploiter de nouvelles opportunités de marché. J’aime challenger le statut quo et rechercher de nouveaux business modèles pour répondre aux défis de l’évolution rapide du secteur. Ma passion pour la transformation des industries traditionnelles est au cœur de chaque projet que je mène, avec le souci de toujours placer le client au cœur de la réflexion.Au-delà du professionnel : Golfeur passionné, je suis handicap 7 et je pratique en compétition. Je suis également un surfeur enthousiaste à la recherche des plus belles vagues partout où je me trouve. Ces activités enrichissent ma capacité à équilibrer défi mental et adrénaline physique, m’enseignant la patience, la concentration, la résilience et la persévérance, des qualités que j’applique quotidiennement dans ma pratique professionnelle.Connectons-nous ! Si vous êtes passionné par le changement et l’innovation dans le domaine des médias et de la tech, n’hésitez pas à me contacter. Ensemble, nous pouvons explorer de nouvelles opportunités et redéfinir les contours de notre industrie.Mots-clés : Transformation digitale, Leadership, Stratégie, Innovation, Croissance, Business Développement, Marketing, Communication, Commercial, Revenu Management, Partenariats, Management d'équipes, CMO, CRO, Golf, Surf

Maxime Andre's Current Company Details
M6 Publicité

M6 Publicité

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Directeur Marketing B2B, Innovation et Communication (TV, Radio, Digital)
Neuilly-sur-Seine, FR
Maxime Andre Work Experience Details
  • M6 Publicité
    Directeur Marketing B2B, Innovation Et Communication (Tv, Radio, Digital)
    M6 Publicité
    Neuilly-Sur-Seine, Fr
  • M6 Publicité
    Director Of Marketing, Innovation And Communication
    M6 Publicité May 2021 - Present
    Neuilly Sur Seine, France, Fr
    -Lead the Marketing teams (25+ people): B2B Marketing, Innovation, and Communication.- Marketing Strategy: Implementing a global marketing strategy to attract and retain advertisers, maximize advertising revenue, and address key challenges related to the rapid transformation of the media market.- Development of innovative Advertising Products and Solutions: TV/video, Radio/audio, retail media, data, segmented TV, CTV, generative AI, CSR, Web3.- Business development and strategic partnerships.- Steering the tech platform My6 roadmap, which allows the Group's media to be purchased in self-service.- Defining the communication plan across its different channels: paid, editorial, brand content, press releases, events, CRM.- Managing the Marketing budget.- Active representation in influential advertising industry syndicates: SNPTV, Bureau de la Radio, Médiamétrie, IREP.
  • M6 Publicité
    B2B Marketing Director (Tv, Radio, Digital)
    M6 Publicité Jan 2020 - May 2021
    Neuilly Sur Seine, France, Fr
    - Lead the BtoB Marketing department of M6 Group Saleshouse (TV channels : M6, W9, 6ter, Gulli... / Radio stations : RTL, RTL2, Fun Radio / Digital assets : 6Play, Cuisine AZ, Passeport Santé...)- Manage a team of 20+ marketing experts
  • M6 Publicité
    B2B Marketing Director (Radio, Digital Audio)
    M6 Publicité Oct 2017 - Jan 2020
    Neuilly Sur Seine, France, Fr
    - Lead the Marketing department of French #1 private radio advertising saleshouse (RTL, RTL2, Fun Radio) with 11 million daily listeners.- Integration within M6 Publicité following the acquisition of RTL Group French radios by M6 Group.- Marketing and sales strategy: offer, innovations, sales support, research, media planning, T&Cs, budget.- Supply / demand optimization: radio audiences, pricing policy, revenue management, market analysis, financial reporting.- Market challenges: digitalization, growth opportunities, legislation, new audience measurement, etc.- Business Development: radio partnerships, audio digital ramp up (podcasts, smart speakers).- Management: Team of 18 employees, 4 direct reports.
  • Rtl
    B2B Marketing Director
    Rtl Oct 2014 - Sep 2017
    Neuilly-Sur-Seine, Ile-De-France, Fr
    IP France is the media sales house for leading French media brands RTL, RTL2 and Fun Radio (12M listeners/day on Radio and 9M UU/month on Digital).- Head of Marketing Department, executive team member- Manage a team of 18 people- Support Radio and Digital monetization- Brand storytelling, positioning, innovation, media expertise, mediaplanning- Contribute to key market workshops: audience measurement (Médiamétrie), audio digital (GESTE)- Revenue Management: pricing, analytics, sales reporting, competition watch.- Research (ex: TV/Radio tracking and drive to web measurement)- BtoB communication: website, twitter, Tumblr, emailings, videos, press releases- Digital: work closely with key stakeholders to maximize revenue (internal teams, France TV Publicité, Audience Square, pure players)- Diversification: support innovative start-up growth through Media For Equity deals (Allovoisins.com, Cornerjob).
  • Yahoo! Inc.
    Head Of Advertising Solutions
    Yahoo! Inc. Mar 2011 - Sep 2014
    Sunnyvale, Ca, Us
    Yahoo! Advertising, Marketing & Strategy- Lead Marketing initiatives for French advertising solutions: display, data/targeting, search, video, mobile, native advertising, ad network, programmatic (120M € turnover in 2013).- Products’ go-to-market strategies, pricing, monitoring, new business and partnerships.- FR market expertise, EMEA reporting, team training, business goals, quarterly revenue forecast, country business review.- Management: team of 3 direct reports, in charge of advertising product lines.
  • Yahoo! Inc.
    Marketing & Development Manager
    Yahoo! Inc. Apr 2008 - Mar 2011
    Sunnyvale, Ca, Us
    Yahoo! Advertising , Marketing & Strategy- Lead the diversification of advertising activities in France, in partnership with the Business Development team.- Close strategic partnership deals with FR premium media partners to expand the offer: AOL, Laposte.net, Sport24 (> 5M€ / year).- Launched the Yahoo Publisher Network, a leading ad network platform targeting ROI advertisers.- Launched innovative targeting solutions such as the behavioral targeting, based on exclusive data.- Revamped FR mobile advertising offer: inventory optimization, advertising formats, market activation (IAB, SRI).
  • Yahoo! Inc.
    Senior Sales
    Yahoo! Inc. Oct 2005 - Apr 2008
    Sunnyvale, Ca, Us
    Yahoo! Advertising, Sales team- Achieve maximum sales profitability, growth and account penetration within a portfolio of media agencies (Aegis, Publicis, IPG).- Evangelize FR market with innovative digital ad solutions (display, search, mobile).- Set goals and forecast on revenue each quarter; proven track records in achieving business goals, winner of 2007 internal sales program « Most Value Performers Reward »;- Team management: junior sales rep. and account managers.
  • M6 Publicité
    Sales
    M6 Publicité Sep 2003 - Sep 2005
    Neuilly Sur Seine, France, Fr
    M6 Publicité- Achieve maximum sales profitability, growth and account penetration within a portfolio of media agencies (Mindshare, Business), creative agencies (JWT) and direct advertisers.- Promote the assets of TV as #1 media and M6 Group TV channels (M6, Paris Première, Teva, Série Club).
  • Ogilvy & Mather
    Account Manager
    Ogilvy & Mather Jan 2003 - Jul 2003
    New York, Ny, Us
    - Management of FR bank La Caisse d’Epargne: operational follow up on the creation of ad campaigns (TV, Radio, Print, Billboard).- Recommendations on the positioning of brands and products.- Creative briefs, meetings reports, marketing studies, focus groups.
  • Société Générale
    Credit Analyst - European And Asian Group
    Société Générale Jul 2001 - Jan 2002
    Paris, Fr
    - Support a group of associate bankers by providing Internet, Bloomberg and equity research on major European and Asian groups’ US subsidiaries. - Complete business and financial analysis, write credit applications to support punctual transactions and annual reviews.

Maxime Andre Skills

Online Advertising Advertising Sales Online Marketing Product Marketing Marketing Strategy Sales Management Sales Process Online Video Yield Management Pricing Strategy Team Management New Business Development Strategic Partnerships Partner Management Account Management International Business Ad Exchanges Ad Networks Display Advertising Behavioral Targeting Instream Video Goal Setting Revenue Forecasting Recruiting Mobile Advertising Strategic Planning Retargeting Premium Sales Mobile Internet Tv Advertising Branded Content Sponsorship Trading Desk Rtb Product Management Responsable Produit Marketing En Ligne

Maxime Andre Education Details

  • Escp Business School
    Escp Business School
    Marketing & Strategy
  • Universidad Complutense De Madrid
    Universidad Complutense De Madrid
    Erasmus Program
  • Classe Préparatoire Grandchamp
    Classe Préparatoire Grandchamp
    Two-Year Intensive Program To Prepare For Competitive Entrance Exams For Best French Graduate School

Frequently Asked Questions about Maxime Andre

What company does Maxime Andre work for?

Maxime Andre works for M6 Publicité

What is Maxime Andre's role at the current company?

Maxime Andre's current role is Directeur Marketing B2B, Innovation et Communication (TV, Radio, Digital).

What is Maxime Andre's email address?

Maxime Andre's email address is ma****@****ail.com

What is Maxime Andre's direct phone number?

Maxime Andre's direct phone number is 011 33 1 41 86 *****

What schools did Maxime Andre attend?

Maxime Andre attended Escp Business School, Universidad Complutense De Madrid, Classe Préparatoire Grandchamp.

What skills is Maxime Andre known for?

Maxime Andre has skills like Online Advertising, Advertising Sales, Online Marketing, Product Marketing, Marketing Strategy, Sales Management, Sales Process, Online Video, Yield Management, Pricing Strategy, Team Management, New Business Development.

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