Maxime Boureille Email & Phone Number

France

Strasbourg, Grand Est, France

Hong Kong Sar

Shanghai City, China

China Brand Ambassador and Business Developer for Domaines Barons de Rothschild Wines & Champagnes including Château Lafite Rothschild, Château Duhart-Milon (Pauillac 4th Grand Cru Classé), Château Rieussec (Sauternes 1st Grand Cru Classé) , Château L’Evangile (Pomerol) , Viña Los Vascos (Chile), Domaine d’Aussières (Languedoc), Bodegas CARO (Argentina), Légende (Bordeaux) and Champagne Barons de Rothschild (Reims). - Training, animating and supporting the sales teams of our Chinese importer ASC Fine Wines / distributors by carrying out staff trainings, tastings and market visits - Educating customers about Rothschild Wines and Champagnes by being the spokesperson for the quality, the image and the reputation of the different estates (Wines & Champagne fairs, masterclasses, trade tastings, media events) - Business development - generating sales growth opportunities by building a strong and faithful network with On and Off Premise accounts, Wholesalers , E-Commerce, and private customers - Launch, expand sales and brand awareness of Ritz Reserve Champagne within Ritz Carlton properties- Implementing and developing Sales, Marketing and Communication tools (Official WeChat account, Ambassador Club, effective training programs) - Tracking and analyzing distribution, volumes and competitive activity, proposal of action plans by allocating A&P budget and resources - Negotiation and signature of a new and exclusive distributorship contract with Beam Suntory

Reims Area, France

Worldwide co-branding with The Ritz Paris, The Ritz London and The Ritz Carlton : In 2016 the two iconic brands announced a legendary global partnership during the celebrated re-opening of The Ritz Paris, that is the creation on Champagne Barons de Rothschild “Reserve Ritz”. A partnership between two iconic brands symbolizing elegance, refinement and excellence. - Elaboration of the design and development of the packaging for The Ritz Paris, The Ritz London and The Ritz Carlton- Writing press releases and documents presenting the new cobranding The Ambassador Club of Champagne Barons de Rothschild has the objective to create an international community of the best tables, the most beautiful hotels, the most prestigious wine shops which represent the image of the House in their environments. - Launching and developing the Ambassador Club in France and worldwide through our best clients- Interviewing our Ambassadors and create content and pictures to be released on social networks / website / newsletter Inventory management, raw material purchasing and relationship management with external suppliers. Development of the newsletter and the new website by creating storyboards and content. Writing press releases, creating commercial leaflets, advertising tools, teasers.

Reims Area, France

Launching the first cuvée Vintage of the brand Champagne Barons de Rothschild, the Blanc de Blancs 2006 Vintage, during Vinexpo Bordeaux at Château Lafite Rothschild. - Writing and creating the press releases, leaflets, technical data-sheets, teaser video- Packaging developments - Twin packs, luxe/premium boxes, POSM- Communicating on social networks : Facebook/Instagram/Website

Epernay

Sparflex creates and supplies packaging products for bottles of Champagnes, Wines and Spirits. It provides sparkling foils, wirehoods, labels and capsules.- Organization of the 30th anniversary of the company. We organized two different parties with 350 clients and 350 collaborators with a budget > 600K€ (Potel & Chabot, Maison TroisGros, Gérald Dahan...)- International Trade Fair for sparkling wines and champagnes VITI VINI 2014 - New product launch for the Absolute Green Line - Reportages about the company and its business with Discovery Channel, France Télévision- Market study about sparkling wines in France and worldwide to provide informations about the evolution of the sector and set out the guidelines of the Company's Strategy- Planning, designing and setting up a comprehensive digital strategy: SEO, content marketing, identifying clients' needs and expectations- Benchmarking, market research and competitive intelligence : analysis of the digital corporate presence on the market and Google adwords analysis

Escem Business School - Tours

FBS Golf Cup | Birdie Par Tee | Golf tournament for professionals and studentsProject Manager in the student association Birdie Par Tee - Organization of the FBS Golf Cup 2014 (5th edition), a golf tournament that brings together company managers, alumni and students to benefit the League against Cancer. - Make this sporting event for humanitarian purposes a prestigious event- Managing the team members to achieve the objectives of the project - Prospecting in order to get a financing from partners- Budget needed for the realization of this social project: €18,000

Wine And Spirit Education Trust Level 3

Master'S Degree, Marketing

International Engineering Business Management – Iebm, Graduated With Honors

Higher National Diploma - Dut Techniques De Commercialisation, Graduated

A-Levels, Sciences And Technology Management, Graduated With Honors