Maxime Brasseur Email and Phone Number

Creation ex nihilo of UNI MITSUBISHI PENCIL's European headquarter.Scope : three subsidiaries (France, UK, Spain) and twenty independent distributors.Main objectives : improve the consistency of business approaches and branding across Europe, optimize Supply Chain flows to improve efficiency and support the targeted ambitious growth, implement the global sustainable strategy of the Group.

French subsidiary of UNI MITSUBISHI PENCIL (Tokyo), world leader in writing instruments. Territory: France & Benelux. TO: 26 M€, 40 employees. Brands: UNI-BALL (rollers, felt pens…) and POSCA (water-based paint markers for art and creation). Brand strategy and marketing 100% local, multi-channel distribution. Mission: transform the company following its acquisition by MITSUBISHI PENCIL in 2016 and the retirement of its founding CEO ; professionalize processes ; relaunch Uni-Ball brand ; team building/change management ; digitalization.

French industrial group designing and selling uniform, equipment and services solutions for public authorities and companies in France and worldwide - Group headquarters located near Paris (95)Turnover : 135 M€ (55% for Export), 6 subsidiaries, 900 employeesMission : set up a central marketing department and define a new development strategy following recent external growth (in 2013, the Group acquired several new savoir-faire and doubled its turnover)

ELIS Group (TO >1 billion euros, tertiary LBO)B2B2C/B2C subsidiary of ELIS Group, LE JACQUARD FRANCAIS is an internationally renowned premium brand for Table, Kitchen and Bathroom use.The company employs 140 people, operates a production plant in the French Vosges mountains (40 workers, 3 shifts). Products are sold through a selective multi-channel distribution.Mission : re-launch this heritage brand, weakened by an ageing clientele and the sectorial crisis.- Modernized the company, defined strategic and operational objectives, renewed the management team, changed work methods and implemented new reporting tools - Strategically maintained production in France (60 looms) : implemented a multi- tasking approach within production staff, restored social dialog, restructured production without social unrest (2012)- Modernized the brand image, adapted the product offer to new consumption trends, created and launched "LJF By", targeting younger customers with trendier products - Reorganized French and Export sales teams, identified and developed new territories in France (new sales channels) and abroad (new markets, including South America and Asia)- Established strategic partnerships with high end retailers (LE BON MARCHE, PRINTEMPS, MERCI concept store...)

ELIS Group (TO >1 billion euros, secondary LBO)B2B subsidiary of ELIS Group, KENNEDY HYGIENE Ltd (based in South East England) designs, manufactures and markets premium washroom hygiene equipment for professionals.The company employs 45 people, including an assembly line.Mission : transform the company from being a supplier dedicated to delivering products to its mother company into an international leading player in the washroom hygiene service market.- Defined and implemented a strategic vision for the company : SWOT analysis, identification of target markets, definition of strategic objectives and operational action plans- Capitalized on company R&D expertise and changed it from a me-too manufacturer into an innovative key-player - Modernized purchasing methods : functional analysis, sourcing internationalization- Set up a Marketing Department, strengthened Sales team with geographical action plans- Developed commercial partnerships with service hygiene market key-players throughout the world.

Textile and Hygiene rental services to professionals, Puteaux (92) Group TO in 2000 : 900M €, first LBOMission : build on previous achievements as Product Manager (98-99) and set up the marketing department for Hygiene services, Floor protection and Beverage services - TO 200M.

Textile and Hygiene rental services to professionals, Puteaux (92) Group TO in 1998 : 800M €, first LBOMission : within the brand new marketing department (set up with the first LBO, end of 1997), implementation of new work methods throughout the Group and strong growth of the managed "Hygiene services" family.

Within COULEURS DE TOLLENS, distribution subsidiary of the LAFARGE « Specialty Products » division (sold and renamed MATERIS in 2001) - 60 owned stores, selling to professionals and end-usersMission : develop the "decorative coverings" ranges (floors, walls)

Marketing consultancy missions for the Group’s German subsidiaries.