- Lead national planning and program management of digital customer engagement journeys across channels, campaigns and digital experiences for all Sobeys Canadian banners (full service, discount, community);- Define strategy through personas, journey maps, user flows, information architecture, prototypes, and wireframes to match business objectives and end-user needs - including user testing & control groups;- Documenting Sobeys customer journey ecosystem across channels, identifying short/long-term improvements - supporting global customer engagement strategy;- Ensuring journey engagement/business performance analysis: control groups and test-and-learn strategies to drive journey performance optimizations;- Socializing journey performance results to teams / gain buy-in from other BUs for journeys optimization.

- Activation of the digital customer engagement strategy (CRM) for all Canadian Sobeys banners in Canada: evolution of CRM tools, personalization evolution, loyalty/retention and deployment of multichannel relational programs and campaigns via Salesforce Marketing Cloud;- Collaboration with retail strategy, merchandising, and marketing teams to define, optimize, and promote various programs and campaigns;- Definition of KPIs, targeting, and personalized customer experiences/journeys based on customers RFV/segments;- Monitoring performance (engagement, sales impact, consumer behaviors, etc.) and presenting results/recommendations to internal teams and partners.

- Development, recommendations and deployment of digital strategiescustomer/talent engagement and acquisition (US - CANADA): maximization of ROAS and cost per lead, segmentation and personalization by critical markets...- Development of digital dashboards, optimization of data monitoring and data analysis to identify opportunities for improvement (digital commercial practices),- Strategic presentations - offensive recommendations, risks, etc.Tools: LookerStudio, HubSpot, GA4, GTM, META, Google Ads

/ Clients: Union Française des Semenciers & SEMAE- Recommendation and development of digital strategies (social media, SEO / SEM and content),- Response to calls for tenders (digital),- Digital campaign management (brand awareness, online video, search),- Post-mortem analyzes and reports (GA, Datastudio...),- Inter-agency digital training.UFS - https://www.ufs-semenciers.org/SEMAE - https://www.gnis.fr/

/ IGA, IGA online, Rachelle Béry, Les Marchés Tradition & Marchés Bonichoix - Digital campaigns, projects & product management (brand awareness, e-comm, promo and acquisition),- Development of connexion and media plans (owned, paid & earned), - Post-mortem analysis (datastudio, GA...),- Supervision of 2 internal ressources (social & digital coordination),- Recommendations to internal departments and merchants,- Creative and media agencies management.Tools: SalesForce - Marketing Cloud, FB Business Manager, GA, Google Ads.

- Development and application of social media (paid and organic), influence and content strategies,- Digital campaign management (social media - paid): brand awareness, e-comm and promotion.- Crisis communications management with PR and operations department,- Creative agency and media relations.Tools: SalesForce - Social Studio, FB Business Manager, GA.

- Development and application of social media strategies (@meteomedia) and UGC (@mm & @theweathernetwork),- Content creation for digital and mobile platforms,- Digital campaign management (social paid),- Post-mortem analysis.