Maxime Giroud Email & Phone Number

Paris, Fr

Paris

Leading the launch of Nestlé France's Content Studio, making creativity become a business driver.In a context where communication is becoming more & more complex and attention is increasingly difficult to capture, every piece of communication should resonate with our consumers: we make them more creative, insight-driven, and data empowered.

Paris

The first controlled food distribution system for bulk to get the portion I need. - Building the full Business Plan- Managing the relationship with VC funds & BA- Leading the Business development on brands' sidewww.juwin.cobit.ly/hellojuwin

Paris

Building the future of clean cosmetics by offering plastic free & water free cosmetics.- Leading the acquisition of 2 new brands : Big Moustache & Pachamamaï- Driving growth through better visibility for the group's brands.- Managing marketing & finance team (up to 5 people)ACHIEVEMENTS :>> Successful integration of 2 new brands>> Launch of 4 new websites with optimized eCommerce features.

Paris

Making the cleaning industry CLEAN FOR GOOD- Building a new business from scratch to create a 0 waste cleaning brand- Leading the business development with key retailers (BIO C BON, BIOCOOP, NATUREO)- Leading the product development- Managing operations to ensure good quality of service to retailersACHIEVEMENTS :>> Created a product reducing by 20 the carbon footprint while maintaining efficiency>> Won Réseau Entreprendre 2021 award>> Sold to more than 10 000 customers>> More than 4mio views in key media (Europe1, Sud Radio, La Maison des Maternelles, Le Parisien etc)

Port-Au-Prince

Volunteering in a vocational school to give a full quality training to young haitians & help them get a job- Leading the school financial controlling- Building relationships with key stakeholders to raise funds for the school- Creating a new training scheme on Water treatment, key in HaïtiACHIEVEMENTS :>> Balanced financial statements>> Raised more than 100K USD for the school>> New training program on water treatment

Lausanne, Suisse

Leading the acquisition strategy worldwide for NESCAFE Dolce Gusto through machines development- Building acquisition strategy aligned with more than 60 markets- Leading new machines development, from ideation to launch- Ensuring full consumer knowledge through relevant market research- Defining the winning portfolio strategyACHIEVEMENTS :>> Launch of NESCAFE Dolce Gusto best seller PICCOLO XS>> Successfull launch of 4 new machines' model

Barcelona, Spain

Managing NESCAFE Dolce Gusto eBusiness & digital strategy for Nestlé Spain- Full relaunch of the eBusiness : 3PL, Magento platform, ERP to fit in Nestlé- Leading the acquisition strategy to develop our eBusiness : SEA, social Ads, SEO- Defining a winning CRM & social media strategy (CRM tool : Eloqua) - Managing the brand consumer serviceACHIEVEMENTS :>> Turnover increased by more than 40%>> EBIT increased by 5pts>> Consumers complaints reduced by 60%

Ville De Paris, Île-De-France, France

Managing NESCAFE France brand development- Building the 3yr I&R plan for the brand- Leading the launch of 3 new products under NES brand to recruit young people- Managing the social media strategyACHIEVEMENTS :>> 130K new consumers attracted to the brand>> +1,5pt market share gain

Ville De Paris, Île-De-France, France

Managing the RICORE brand as the wellness alternative to coffee- Contributing to new brand platform : RICORE, devenez du matin- Leading the operational plan to recruit new consumers- Managing the brand portfolio : BONJOUR, CAROACHIEVEMENTS :>> +100K new consumers>> Tasting events implemented in more than 15 key french shopping malls

- Développement packagings : Brief agence, Validation des BAT, Suivi de la production.- Analyse Panel de distributeurs (Nielsen), données internes.- Développement opération Promotionnelle « 1 soin offert pour 2 produits achetés »

Master'S Degree, International Marketing

Master'S Degree, Marketing