Dans le cadre de Marketing Affaires 360 inc, j'accompagne les petites entreprises en TI avec leurs stratégies marketing et leurs tactiques de ventes. Je ne vise que le s petites entreprises et que les petites entreprises en TUI et en télécom. Je fais de cette hyper spécialisation mon expertise.

Cogeco is the second largest cable system operator in Ontario and Québec. It provides TV, Internet and Digital Telephony services to residential and business customers.Accomplishments- Successfully launched new Internet services for residential and business customers in 3 months- Developed product development methodology based on customer life cycle · Created complex multi-service product requirements service description- Built product roadmapping scoring tool

TELUS unleashes the power of the Internet to deliver the best contact centre solutions to Canadian workplaces.As a Director, Strategic Sales, I am part of the sales team whose responsibilities are to deliver creative solutions to solve customer’s customer service issues.Accomplishments• Grew funnel to $5.5M• Closed $1M of new sales• Successfully supported new markets, including Emerging segment

As the Senior Manager responsible for the Québec market place, my responsibilities are for profits and losses for the entire con-tact centre portfolio ranging from consulting to hosted and premised based contact centre solutions.Accomplishments• Launched first hosted contact centre offering on market• Established strategic partnership with Québec Relational Marketing Association to build TELUS awareness in contact centre communit• Creation of best contact centre event in Québec• Creation of a TELUS “builder” award for best contact centre• Created National funnel dashboard

DynEC is at the heart of supply chain management providing electronic data interchange (EDI) solutions to retailers.As part of the commercial team and reporting directly to the President, I manage all aspects of our supply chain management projects for clients. I devise strategies required to bring projects to successful completion and I develop and present business proposals to prospects. The second aspect of my responsibilities is to lead product management in concert with the software development team.Accomplishments• Built first set of sales tools• Signed up DynEC’s largest client• Developed first cohesive R&D plan

Raymark is a developer off point-of-sale (POS), mobile and business intelligence (BI) solutions for retailers.As Marketing Director, reporting to the North American VP Sales, I was in charge of developing sales tools such as collateral, web site, and various communication campaigns, as well as organizing trade shows, seminars and the company’s annual sales meeting. I also managed ongoing business relationships with strategic suppliers such as IBM, Microsoft and Intermec.Accomplishments• Organized Raymark’s first annual worldwide sales meeting• Revamped company’s image (logo, brochures, corporate tag line)• Created first lead generation campaign

InfoSpace provides hosted solutions for mobile telecom carriers.As senior product planner, with an understanding of XML technologies, the Internet and speech recognition, I was responsible for the establishment of a winning and distinctive market positioning strategy for the speech portal platform market and speech-enabled Internet.Accomplishments• Established clear product vision for a VoiceXML service creation environment• Negotiated important contracts with strategic suppliers• Recognized product spokesperson at various trade events• Wrote several business white papers• Developed sales tools• Steered a multidisciplinary committee for product positioning

Elix is a leading specialist in multimedia contact center solutions.As Director of Marketing, I managed all essential aspects of Prima’s marketing strategy, including advertising, branding, product positioning, lead generation, promotional events, pricing and budgets. I identified and selected trade shows and supervised booth set up operations. I managed trade press communications and oversaw print and promotional material development with our advertising agency. I had under my direct supervision a team consisting of technical writer, channel sales manager, pre-sales technical support and marketing coordinator.Accomplishments• Established and managed marketing budget (+1M$)• Managed alliances with strategic suppliers • Contributed to managing reseller network• Developed numerous sales tools• Won “Product of the Year”, “Best of Show” and many other awards

See ELIX position above.

As head of the R&D group, I ran a product development and project management team for VOX, a market leader in voicemail software. My role was to architect the software and ensure that development matched the requirements of the marketing group. As a member of the board of directors, I was also responsible for identifying future trends in technologies and explaining their impact to the board.