Maxime Kroon Email & Phone Number

Amsterdam, North Holland, Netherlands

London, England, United Kingdom

1) Wholesale - Joint managing role to head up Wholesale; Account manager stockists within UK, APAC, Northern & Eastern Europe, Russia EX USSR, Middle East and ROW market, and key online partners such as Browns, LN-CC, MyTheresa, Net-a-Porter, Shopbop and Tmall; Manage, develop and service existing accounts as well as identify and convert new account opportunities; Sales performance analysis of in-season trade and seasonal campaign results; New-season forecasts and setting out critical path with… Show more 1) Wholesale - Joint managing role to head up Wholesale; Account manager stockists within UK, APAC, Northern & Eastern Europe, Russia EX USSR, Middle East and ROW market, and key online partners such as Browns, LN-CC, MyTheresa, Net-a-Porter, Shopbop and Tmall; Manage, develop and service existing accounts as well as identify and convert new account opportunities; Sales performance analysis of in-season trade and seasonal campaign results; New-season forecasts and setting out critical path with Production; Showroom sales London, Paris and virtual; Overseeing sales campaign organisation incl. digitalising collection; London store visits looking after VM; Seasonal staff trainings at local POS.2) Retail - Responsible for realising online growth via marketplaces and DTC e-commerce. Identify new global marketplace opportunities. New-season forecasts for London and NYC stores. Consult retail teams in the day-to-day running of online sales channels.a) Farfetch: Managing Farfetch; Product upload; Ensuring seasonal inclusion in multiple marketing campaigns to maximise exposure; Seasonal trainings global styling teams.b) E-com: Managing E-shop via Shopify; Responsible for launch and strategy for E-shop; day-to-day management (front end); direct link with tech team to improve user experience; setting marketing strategy to realise website traffic.3) Merchandise - Range planning new collection as tool for Design Show less

London, United Kingdom

Main support to Operations Director on all sales department tasks; Showroom sales London & Paris; Set up new tools and processes for Sell Through and seasonal analyses; Allocation of seasonal deliveries to clients for Logistics team to execute; Bi-weekly London store visits looking after VM to ensure greatest sell-out achieved; Seasonal staff trainings at local POS; Managing organisation of sales campaigns.

Londen, Verenigd Koninkrijk

Reporting to Senior Account Manager; Direct line manager of WS intern; Account Manager of clients within Northern & Eastern Europe and Russia Ex USSR region; Full ownership of Sell Through from building the deck, updating and sharing monthly reports for company use, as well as continuously improving format and introducing new criteria; Responsible for various performance analyses; Monitoring and supporting Commercial Director with WS OPEX; Managing organisation of sales campaigns; Showroom… Show more Reporting to Senior Account Manager; Direct line manager of WS intern; Account Manager of clients within Northern & Eastern Europe and Russia Ex USSR region; Full ownership of Sell Through from building the deck, updating and sharing monthly reports for company use, as well as continuously improving format and introducing new criteria; Responsible for various performance analyses; Monitoring and supporting Commercial Director with WS OPEX; Managing organisation of sales campaigns; Showroom appointments with buyers; Giving seasonal staff trainings at POS. Show less

Londen, Verenigd Koninkrijk

Reporting to Senior Account Manager; Assisting team and creating more efficiency in day-to-day management and administrative activities (OCs/database); managing market preparations; managing back office and assisting appointments during sales campaigns in Milan, NYC & Paris; liaising with accounts in support of Account Managers; creating and optimising collection trainings; assisting AMs in staff trainings; analysing and completing ST reports on a weekly basis.

Londen, Verenigd Koninkrijk

Reporting to Commercial Director; Assisting team in day-to-day management and administrative activities of wholesale department; managing the organisation of sales campaigns; liaising with key accounts in support of Senior Wholesale Executive; managing commercial related sample requests; assisting account executives in staff trainings; analysing ST reports; and Main Fashion Show management.

London

Directly working with Sales Manager; Assistant at RE17 and SS17 showrooms (Paris/London) and preparation, filling out orders, cold calling and liaise with Buyers, analyse and create spreadsheets, organise/update database and working with Zedonk.

Amsterdam En Omgeving, Nederland

Preserving customer and press relations, editorial work (i.e. shopping pages), assisting at shoots/events and assisting our Fashion & Style Director on a daily basis (i.e. organising all Fashion Weeks).

Londen, Verenigd Koninkrijk

Creating media alerts, either trend based, or 'Get the Look' for celebrity placements. Assisting at events, including helping set up events such as Press Days, Bloggers Events and brand launches. Working on clients reports, such as logging coverage and calculating PR values for coverage garnered over months/weeks. Sample and showroom management. Training new interns.

Londen, Verenigd Koninkrijk

Assisting fashion team with day-to-day activity. Designing and writing weekly e-releases. Compiling A/W14 Trend Report. Showroom management (day-to-day running of the showroom). Sample management and press appointments. Assisting on seasonal press days.

Maastricht

Maastricht

Valkenburg Aan De Geul

Ma Fashion Promotion, Communication And New Media

Units: Strategic Brand Management and Innovation, Contemporary Fashion Communications & Criticism, Creative Direction, Contemporary Issues.

Bachelor Of Business Administration In Fashion, Retail Management

German Degree, Pre-University Education, Duitse Taal- En Letterkunde

French Degree, Pre-University Education, Franse Taal- En Letterkunde / Frans

Grammar School, Economie En Maatschappij (Lit. "Economics And Society")