Maxime Kroon is a Sales Director International at Parrot Agency. She is proficient in French, German and English.
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Head Of SalesParrot Agency Apr 2022 - Aug 2023Amsterdam, North Holland, Netherlands -
Sales ManagerSimone Rocha Jul 2020 - Apr 2022London, England, United Kingdom1) Wholesale - Joint managing role to head up Wholesale; Account manager stockists within UK, APAC, Northern & Eastern Europe, Russia EX USSR, Middle East and ROW market, and key online partners such as Browns, LN-CC, MyTheresa, Net-a-Porter, Shopbop and Tmall; Manage, develop and service existing accounts as well as identify and convert new account opportunities; Sales performance analysis of in-season trade and seasonal campaign results; New-season forecasts and setting out critical path with… Show more 1) Wholesale - Joint managing role to head up Wholesale; Account manager stockists within UK, APAC, Northern & Eastern Europe, Russia EX USSR, Middle East and ROW market, and key online partners such as Browns, LN-CC, MyTheresa, Net-a-Porter, Shopbop and Tmall; Manage, develop and service existing accounts as well as identify and convert new account opportunities; Sales performance analysis of in-season trade and seasonal campaign results; New-season forecasts and setting out critical path with Production; Showroom sales London, Paris and virtual; Overseeing sales campaign organisation incl. digitalising collection; London store visits looking after VM; Seasonal staff trainings at local POS.2) Retail - Responsible for realising online growth via marketplaces and DTC e-commerce. Identify new global marketplace opportunities. New-season forecasts for London and NYC stores. Consult retail teams in the day-to-day running of online sales channels.a) Farfetch: Managing Farfetch; Product upload; Ensuring seasonal inclusion in multiple marketing campaigns to maximise exposure; Seasonal trainings global styling teams.b) E-com: Managing E-shop via Shopify; Responsible for launch and strategy for E-shop; day-to-day management (front end); direct link with tech team to improve user experience; setting marketing strategy to realise website traffic.3) Merchandise - Range planning new collection as tool for Design Show less -
Account ExecutiveSimone Rocha Jun 2019 - Jul 2020London, United KingdomMain support to Operations Director on all sales department tasks; Showroom sales London & Paris; Set up new tools and processes for Sell Through and seasonal analyses; Allocation of seasonal deliveries to clients for Logistics team to execute; Bi-weekly London store visits looking after VM to ensure greatest sell-out achieved; Seasonal staff trainings at local POS; Managing organisation of sales campaigns. -
Junior Account & Analytics ExecutiveNicholas Kirkwood Limited May 2018 - May 2019Londen, Verenigd KoninkrijkReporting to Senior Account Manager; Direct line manager of WS intern; Account Manager of clients within Northern & Eastern Europe and Russia Ex USSR region; Full ownership of Sell Through from building the deck, updating and sharing monthly reports for company use, as well as continuously improving format and introducing new criteria; Responsible for various performance analyses; Monitoring and supporting Commercial Director with WS OPEX; Managing organisation of sales campaigns; Showroom… Show more Reporting to Senior Account Manager; Direct line manager of WS intern; Account Manager of clients within Northern & Eastern Europe and Russia Ex USSR region; Full ownership of Sell Through from building the deck, updating and sharing monthly reports for company use, as well as continuously improving format and introducing new criteria; Responsible for various performance analyses; Monitoring and supporting Commercial Director with WS OPEX; Managing organisation of sales campaigns; Showroom appointments with buyers; Giving seasonal staff trainings at POS. Show less -
Wholesale AssistantNicholas Kirkwood Limited Aug 2017 - May 2018Londen, Verenigd KoninkrijkReporting to Senior Account Manager; Assisting team and creating more efficiency in day-to-day management and administrative activities (OCs/database); managing market preparations; managing back office and assisting appointments during sales campaigns in Milan, NYC & Paris; liaising with accounts in support of Account Managers; creating and optimising collection trainings; assisting AMs in staff trainings; analysing and completing ST reports on a weekly basis. -
Wholesale Sales InternJw Anderson Dec 2016 - Jun 2017Londen, Verenigd KoninkrijkReporting to Commercial Director; Assisting team in day-to-day management and administrative activities of wholesale department; managing the organisation of sales campaigns; liaising with key accounts in support of Senior Wholesale Executive; managing commercial related sample requests; assisting account executives in staff trainings; analysing ST reports; and Main Fashion Show management. -
Wholesale InternPreen By Thornton Bregazzi Jun 2016 - Sep 2016LondonDirectly working with Sales Manager; Assistant at RE17 and SS17 showrooms (Paris/London) and preparation, filling out orders, cold calling and liaise with Buyers, analyse and create spreadsheets, organise/update database and working with Zedonk. -
Fashion Intern Glamour Nl MagazineGlamour Feb 2015 - Jul 2015Amsterdam En Omgeving, NederlandPreserving customer and press relations, editorial work (i.e. shopping pages), assisting at shoots/events and assisting our Fashion & Style Director on a daily basis (i.e. organising all Fashion Weeks). -
Pr InternB. The Communications Agency Apr 2014 - Jun 2014Londen, Verenigd KoninkrijkCreating media alerts, either trend based, or 'Get the Look' for celebrity placements. Assisting at events, including helping set up events such as Press Days, Bloggers Events and brand launches. Working on clients reports, such as logging coverage and calculating PR values for coverage garnered over months/weeks. Sample and showroom management. Training new interns. -
Pr InternSnow Pr Feb 2014 - Mar 2014Londen, Verenigd KoninkrijkAssisting fashion team with day-to-day activity. Designing and writing weekly e-releases. Compiling A/W14 Trend Report. Showroom management (day-to-day running of the showroom). Sample management and press appointments. Assisting on seasonal press days.
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WaitressLa Bonne Femme B.V. Jul 2013 - Feb 2014Maastricht -
Barista/WaitressCoffeelovers Dec 2010 - Aug 2011Maastricht -
WaitressRestaurant Latinos May 2010 - Sep 2010Valkenburg Aan De Geul
Maxime Kroon Skills
Maxime Kroon Education Details
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Ma Fashion Promotion, Communication And New Media -
Retail Management -
Leeuwenborgh MaastrichtDuitse Taal- En Letterkunde -
Leeuwenborgh MaastrichtFranse Taal- En Letterkunde / Frans -
Stella Maris CollegeEconomie En Maatschappij (Lit. "Economics And Society")
Frequently Asked Questions about Maxime Kroon
What is Maxime Kroon's role at the current company?
Maxime Kroon's current role is Sales Director International at Parrot Agency.
What schools did Maxime Kroon attend?
Maxime Kroon attended Istituto Marangoni, Tmo Fashion Business School, Leeuwenborgh Maastricht, Leeuwenborgh Maastricht, Stella Maris College.
What are some of Maxime Kroon's interests?
Maxime Kroon has interest in New Food Recipes, Skiing, Scandinavian Brands, Fashion, Traveling, Series "friends, Lifestyle, Layout Design, Magazines, Running.
What skills is Maxime Kroon known for?
Maxime Kroon has skills like Fashion, English, Marketing Communications, Photoshop, Indesign, Retail, Social Media, Microsoft Office, Textiles, Styling, Trend Analysis, Management.
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