Maxime Lapraye Email & Phone Number

Paris, Île-De-France, France

Strategic advisory for PE & C-Level stakeholders: Deliver high-impact consulting for private equity firms and executive leadership, supporting strategic investment decisions with digital maturity assessments and opportunity analyses.Due diligence & media maturity assessment: Conduct in-depth evaluations of digital media maturity and readiness, providing insights that guide PE-backed investments and executive-led transformations.Cross-channel strategy & budget alignment: Develop… Show more Strategic advisory for PE & C-Level stakeholders: Deliver high-impact consulting for private equity firms and executive leadership, supporting strategic investment decisions with digital maturity assessments and opportunity analyses.Due diligence & media maturity assessment: Conduct in-depth evaluations of digital media maturity and readiness, providing insights that guide PE-backed investments and executive-led transformations.Cross-channel strategy & budget alignment: Develop sophisticated cross-channel strategies that maximize ROI across paid, owned, and earned media, aligning budget allocation with PE and executive goals.End-to-end user journey optimization: Lead comprehensive user journey mapping and optimization from acquisition to loyalty, enhancing engagement, conversion, and customer lifetime value.Executive-level client engagement: Act as a trusted advisor to C-suite executives, simplifying complex digital strategies into actionable plans that support long-term growth and sustainability.Team leadership & mentorship: Build and mentor a high-performing team of digital experts, cultivating a culture focused on excellence, innovation, and client success. Show less

Paris, Île-De-France, France

Working closely with private equity firms and other various company, I'm part of a team of experts that help businesses to build the platforms for e-commerce success through large scale implementation of digital transformation projects, re-brands, training & operational media support across a diverse range of industries.The Media team covers both development, analysis and benchmarking of:- Communications Strategy & Cross-Channel Creative Strategy- Traditional & Digital Media… Show more Working closely with private equity firms and other various company, I'm part of a team of experts that help businesses to build the platforms for e-commerce success through large scale implementation of digital transformation projects, re-brands, training & operational media support across a diverse range of industries.The Media team covers both development, analysis and benchmarking of:- Communications Strategy & Cross-Channel Creative Strategy- Traditional & Digital Media Mix Definition- Media Governance & Operations Automation- Cross Media/Creative Tracking & Reporting - Cross Channel Audience Definition & Strategy- Community Management Auditing & Roadmapping- Paid Search Auditing & Roadmapping- Paid Social Auditing & Roadmapping- SEO Operations & Roadmapping Show less

Google ads, Facebook Ads, Google Analytics training Google Tag Manager and Google Analytics implementationPaid search / social account optimisation management Lead Acquisition strategy

Région De Montréal, Canada

Develop sales proposals and strategy presentations Set up digital strategies to acheive clients revenue growth Manage key accounts performance with a dedicated team 100+ accounts / $100K+ monthly managed budget

Région De Montréal, Canada

Develop and present strategic proposal to clients Coach and follow project managers day to day tasksGrow existing customers base and create new opportunities

Région De Montréal, Canada

Design and implement business strategies, tactics and reportingSet comprehensive goals for performance and growthEstablish policies that promote company culture and visionOversee daily operations of the company and the work of different teamsLead employees to encourage maximum performance and dedicationEvaluate performance by analyzing and interpreting data and metricsAssist CEO with new business opportunities and day to day management tasks. Participate in expansion… Show more Design and implement business strategies, tactics and reportingSet comprehensive goals for performance and growthEstablish policies that promote company culture and visionOversee daily operations of the company and the work of different teamsLead employees to encourage maximum performance and dedicationEvaluate performance by analyzing and interpreting data and metricsAssist CEO with new business opportunities and day to day management tasks. Participate in expansion activities (new business and partner acquisition, recruitment, management strategy etc.)Manage relationships with partners/vendorsDevelop new products/services and tools to implement in Canada and share with other offices worldwide Work with international offices to reinforce knowledge sharing and process implementation worldwide Show less

Région De Montréal, Canada

Lead account strategy and partner with clients as an influential, trusted expert.Confidently, competently, and efficiently launch, manage and strategically optimize paid media campaigns across all platforms (Search, Social, Automation)Mentor and manage other members of the team on strategy and execution.Analyze campaign data to glean and articulate meaningful, actionable insights.

Région De Montréal, Canada

Assist with the planning and management of paid search campaigns across the major search enginesPerform daily & Weekly account optimizations for keywords and ad copyMaintenance of account budgeting & pacingCompilation of post-launch reporting and insightsAssistance with all strategic planning, objectives, tactics and budget proposalsPerform daily/weekly/monthly paid search performance reporting and dashboard updatesAssist with the management of display marketing and SEO… Show more Assist with the planning and management of paid search campaigns across the major search enginesPerform daily & Weekly account optimizations for keywords and ad copyMaintenance of account budgeting & pacingCompilation of post-launch reporting and insightsAssistance with all strategic planning, objectives, tactics and budget proposalsPerform daily/weekly/monthly paid search performance reporting and dashboard updatesAssist with the management of display marketing and SEO requests from clientsProvide recommendations and execute strategiesOptimize all bid strategies to hit CPA/ROI goals Show less

Région De Paris, France

Développement de l’offre commercialeRefonte de la stratégie de prix Prospection, suivis clients et développement de partenariats

Région De Paris, France

Refonte de l'offre commercialeStratégie de développement d'une nouvelle offreCréation des fiches produits Gestion du site InternetCréation de contenu de communication interne/externe

Région De Paris, France

Recherche canaux de distribution Organisation évènements (ventes privées) Management d'une équipe

Région De Paris, France

Création stratégie marketingDéveloppement stratégie communicationCréation fichier prospectsProspection téléphonique

Ireland

Recrutement des étudiants étrangersGestion clients/fournisseurs (BtoB et BtoC),Gestion du site internet et des réseaux sociaux

Région De Paris, France

Full-Stack Web Developer, Computer Programming

Attended Le Wagon Montréal (Batch #482). 9-week full-time intensive coding bootcamp learning: • Ruby • Ruby on Rails • JavaScript • AJAX •.

Master'S Degree, Stratégie Commerciale & Développement D'Affaires

Activities and Societies: Président du Bureau des Sports 2ème année Mémoire de recherche: Le BIG DATA et la fonction marketing : nouveaux.