Maxime Nivet Email & Phone Number

New York, Ny, Us

Stockholm, Stockholm County, Se

The Freemium team I belong to is responsible for managing Spotify’s regions and their performance across all Premium business-relevant metrics. I spend my days on:-- > Business Planning and Analysis* Defining Freemium Business Objectives and Key Results for Canada, focused primarily on MAU, Subscriber and Revenue growth* Identifying, scoping, prioritizing and funding initiatives to grow the Freemium business in Canada* In partnership with the operations team and Analytics: analyzing market, competitor and business trends to identify threats and opportunities for business growth; providing this information to x-functional business partners* In partnership with the operations: reporting on business performance to senior management and x-functional stakeholders--> Strategy Execution* Leading the execution of business tactics to accelerate growth in MAU, Subscribers and Premium Revenue* Optimizing user growth along the whole conversion funnel – from marketing to payment, onboarding, migration and retention - while working with global internal teams and selected external partners and agencies to drive those initiatives* Managing growth related processes, frameworks, projects and reporting--> Market Coordination* Leading the development of a x-functional Canada business strategy, including but not limited to Marketing, Payments, Partnerships, and Content* Ensuring communication and alignment between functions* Identifying and addressing operational problems

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Covering North America. Currently working at Spotify on initiatives aimed at converting users from Free to any type of Premium products or offers: Standard, Family, Student etc. I focus now on the US & Canada and work on various projects including bundles and students.

Stockholm, Stockholm County, Se

Currently part of an international conversion team located in 5 countries and focusing on a broad range of subjects, all aiming at increasing conversion rates from Free to Premium.- Notably taking care of:Digital conversion campaigns (CRM & Performance marketing): creative concepts, asset production, channel mix strategy, business strategy & budgeting, operational implementation, post analysis and strategic recommendations.All types of AB Testing & optimisation (owned channels, landing pages, performance).Quantitative and qualitative user researchStrategy around Spotify Premium in EuropeEtc. Tools: - Google Analytics & Optimize 360; Iterable; Sendgrid; DFP (Double Click for Publishers); Litmus; Tableau Software; Key Metrics; Qlik Sense; Google Docs / Sheets / Slides; internal tools (CRM; for AB testing purposes etc).

Stockholm, Stockholm County, Se

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

Conversion: - Taking care of all special offer campaigns pushed through CRM (both in France and Worldwide):- Conception, strategy and operations related to all these CRM campaigns (prices, channels, KPIs choice, target...)- Implementations in our CRM tools: Cowbell, Braze- Channels: boxes, emails, mobile push notifications, auto-promotional banners, takeover formats, audio spots...- Analysis and reports on every CRM campaign aiming at improving our retention rates and the costs and net margin we make on every single campaign.- Finetuning the way we target users in order to reduce the churn rate- AB testing wordings, visual assets, CTAs, shooting frequency...KPIs: number of subscribers, opens, clicks, reactivity rates, retention and churn rates, user profiles (registration date, region, stream activity...).- Achieved the targets on the first Special Offers I handled and outperformed the last one I handled by more than 25%.Engagement and retention: - Creating campaigns aimed at converting the biggest amount of subscribers to a full price subscription- Creating new customer journeys to improve the Deezer survivor rate both on mobile and desktop- Cleaning and raising the reachable Deezer database by creating new customer journeys

Master'S Degree In Management, Marketing/Entrepreneurship

Sozial- Und Wirtschaftswissenschaftliche Fakultät

Education record

Piano