Maxime Piovesan Email & Phone Number

Genève, Suisse

Leading global digital marketing strategies, with a focus on driving global brand awareness and engagement.- Develop and implement global engagement strategies, fostering significant interaction with leads, fan communities, and existing clients.- Leading a team of 7 individuals and several agencies, managing cross-platform projects and maintaining consistent branding and messaging across social media, e-PR & e-CRM.- Devise and execute effective content strategies, producing engaging content in collaboration with Image and Product Marketing teams.- Structure online customer service, monitoring cases and responding to inquiries via social media and contact center.- Cultivate relationships with media/platform representatives and influencers, and coordinate international influencer campaigns.- Expand the communication materials for Retail, Wholesale and Franchise uses.- Mentor local markets on timelines, editorial calendar, guidelines, strategy, content production, and best practices.- Support subsidiaries with local social media strategies, budget optimization, and reporting.- Cover international events like the Cannes Film Festival, producing live content with ambassadors, stars, and influencers.- Onboard strategic monitoring, listening, automation and reporting tools.- Establish the crisis management strategy and ongoing coverage.

Lausanne

Developed strong expertise in generating the most valuable outcomes from global social media analytics.- Analyzed all social media activities across external & corporate affairs, brands, and markets, driving the conception, creation, and execution of reputational and campaign reports.- Translated both quantitative and qualitative social media data into actionable insights and recommendations, refining social media strategy, content marketing, and online advertising campaigns.- Provided conceptual guidance on social media listening and analytics, segmenting information into queries and categories.- Integrated social media data with other data streams and business units, distilling multiple sources of information into a cohesive story.- Created actionable, understandable, and practical reports, considering how the data is presented for different layers of management.- Worked with Sprinklr, assisting with analysis at all stages of development and evolution.- Continually reviewed solutions to enhance, modify, or redesign solutions that meet the changing needs of the business.

Geneva Area, Switzerland

Spearheaded the digitalization of the Maison, transitioning to social commerce and online customer care.- Generated and implemented international, regional, local social media organic and paid end-to-end strategies. - Led the digital content creation, adaptation, and implementation across all online touchpoints, defining the online brand image and achieving a +20% increase in reach per post. - Maintained and animated the brand’s social media organic presence in line with the editorial calendar strategy and guidelines, resulting in a +133% increase in followers on Instagram. - Developed and implemented omnichannel campaigns at different scales using all required internal and external tools, leading to a +1333% increase in inbound social traffic to the website. - Contributed to the creation of the digital long-term strategy and roadmap, as well as developing comprehensive cross-department analytic dashboards. - Delivered live best-in-class activations including content production, posting, animations, and influencers management on-site during the Watches & Wonders fair.- Monitored owned profiles and earned mentions on social media platforms, blogs, and other web pages. - Selected, onboarded and managed external paid media, social media, and content partners. - Optimized ROI, tracked KPIs, and managed budgets.

Lausanne Area, Switzerland

Championed the successful implementation of the solution for highly strategic clients.- Identified requirements for new Sprinklr clients and designed appropriate solutions. - Managed client expectations regarding platform use cases and functionality to generate the best setup.- Ensured timely and proper training and education for all users, including business partners such as Deloitte.- Executed software deployment to anticipate future client needs or business requirements.- Ensured clients derived maximum value from the implementation experience.- Supported Services Managers/Directors to ensure optimal client service related to platform performance, functionality, enhancements, and configuration.- Maintained accurate, high-quality, and timely documentation of implementation steps and activities for internal and external partners.

Geneva Area, Switzerland

Led EMEA Digital and Social Media marketing strategies for the Consumer and Commercial business units.- Created and monitored organic and paid media activations through editorial calendars, media plans by channel, and ad setups.- Developed digital activations through SEO/SEM and programmatic strategies.- Coordinated campaign strategies online and offline, and activations with global suppliers and agencies.- Achieved the first branded partnership with the Dubsmash app and accomplished the world’s first-ever live-action game show on Twitch.tv - The OMEN Challenge.- Produced high-quality content creation designed by channel – internally, through agencies, or in collaboration with influencers.- Managed influencer marketing over the selection, briefing, management on-site/events, end-to-end partnerships, and creation of a worldwide database in-house.- Delivered activations involving global influencers like Jerome Jarre or Unbox Therapy, generating millions of engagements.- Covered global events, new product introductions, and partnerships like those with the Walt Disney Company.- Built the in-house community management process by staffing and training at the EMEA level.

Certifying Cycle, Digital, Certified

Ads • Google Adwords • Facebook • Instagram • Linkedin • Youtube CRM • Mailchimp • Hubspot Analytics • Google Analytics • Community.

Certified Project Management Associate Ipma Level D, Project Management, Certified

Master Of Business Administration (M.B.A.), Business Management, International Marketing & Project Management

Dissertation’s topic: ‘French Luxury Fashion Brands Online - Opportunity or Paradox’. Skills: - International Marketing - Project.

Bachelor Honours Degree, Marketing, Class Honours Ii

Skills: - International Marketing - Services Marketing - HRM - Business Strategy - Consumer Analysis.

Bachelor'S Degree, Marketing & Management

Skills: - French Law - Financial Analysis - Geopolitics - Accounting - Communication.

High School Diploma, Economique Et Social