Maxime Premet Email & Phone Number

France

45% WOB TR Europe

28% WOB TR Europe- Develop the brand relationship with the retailer securing gain of market share, excellent brand penetration and visibility within a multi-country perimeter- Develop a yearly business plan with the retailer to maximize sales, leveraging the brand authority, leveraging ON & OFF retail strategy, maximizing the product marketing plan, the animations calendar- Negotiate excellent brand conditions regarding visibility, space allocated, merchandising, pricing, incentives- Negotiate and secure top locations within each shop and assure a strong 3 axis Brand consistency, driven by retail experience and excellence- Manage budget and P&L ensuring the profitability by optimizing and controlling the expenses- Identify/propose profitable and image growth lever and anticipate new trends/consumer-Pax insights, in line with Brand image- Protect the brand image and reputation thanks to an adequate business follow up and execution in POS and online- Recruit - Manage and motivate a team of 11 people including Retail Managers, Training Managers and Sales Coordinators. Plus 70 on field Beauty Consultants- Drive performances and monitor the activity with KPIs through weekly/monthly business reports- Field presence close to the teams and the Retailer

Paris

Perimeter : 17 retailers : Lagardère, Dufry, Heinemann and all Independants AccountsAmong 5 business models : airports, airlines, distributors, diplomatics, cruisesBusiness Development :- Define annual strategy and objectives per retailer- Pilot the P&L and annual negociations (margin, trade plan, POS space, assortment)- Management of all assortments, merchandising and visual merchandising in POS (3 axis : fragrances, MUP and skincare)- Analysis of performances and implementation of action plan to achieve sell in and sell out ambitions- Set up of a new wholesale strategyBeauty Consultants' Coaching > 15 people :- Recruitment of all beauty consultants on the perimeter- Optimization of the productivity thanks to personnalized objectives- Set up incentive programs to drive and boost sales & motivation- In charge of training for beauty consultants and generic staff Trade plan :- Organize all animations in link with cultural events in each country- Define SI ambitions and SO targets- Recruit and train all promoters - In charge of the perfect POS execution

Hong Kong

Sales & Business Development : -Managed Petrossian's subsidiary based in Hong Kong and developed the global turnover in Asia.-Defined sales strategy and priorities in the managed area with strong seek of new partners.-Commercial negotiations within the food service industry (B2B) : five stars hotels, fine dining restaurants, private clubs ... -Retail management (B2C) through travel retail and duty-free stores as well as team management & training.-Looked for and developed new clients and business opportunities : airline catering, travel retail, private customers through brand collaborations ...-Reporting and sales analysis then implementation of correctives actions linked with the headquarters in Paris.Marketing & Trade Marketing : -Managed and implemented marketing tools dedicated to Asia : products catalogs, price lists, detailed products leaflets for customers.-Organized caviar tasting & training with the different clients and events in collaboration with others brands / companies.-Developed new digital strategy in Asia through social networks : Instagram and Facebook.Administrative & Back Office : -Managed invoicing and payments follow up.-Stocks management and orders (1 cargo received every week) and anticipation on CITES permits requested for caviar exportation.

Accounts managed : Auchan & Systeme U distributors. Total turnover > €50M-Developed Elle & Vire’s turnover and market share to a national level.-Negotiated and managed assortment as well as business-driving promotional offers.-Analysed market and products performances to identify business opportunities.-Implemented visual merchandising strategy and negotiated planograms to a national and regional level.-Arranged in-stores activations for new products through brand visibility and awareness.-Managed and set up Trade Marketing operations : budget €50K.

Tasks / Responsibilities :-Implemented and managed a partnership between Men Expert and Microsoft during a promotional operation (set up in 110 points of sales) --> 60% of growth realised in these points of sales--> Budget management (€20K) and invoice-related negotiation.--> Management of the team project (internal and external interlocutors).--> Logistic coordination with department manager and sales representatives.--> Coupon development (20.000) and POS merchandising to accompany this partnership. -Defined marketing and communication strategy for the launch of new products.-Analysed new products performances according to distributors on a scope of eight (8) markets.-Managed brand’s appearance on social media (Facebook, Twitter, Instagram).

Tasks / Responsibilities :-Analysed products performances on the coffee and chocolate markets (with Nielsen).-Managed assortments on these markets for two distributors : Auchan & Systeme U.-Negotiated assortment and merchandising planograms during clients' appointments.-Defined promotional operations for the following semester based on latest results.-Created optimised merchandising planograms for sales representatives.-Organised and coordinated in total autonomy five professional fairs for Systeme U accross France : --> Budget management (€20K).--> Definition of the means available for this global event.--> Management of the logistic coordination with the different professional fairs.--> Resale of the Christmas range and new products to stores managers and department managers = 60% of conversion.

Tasks / Responsibilities : -Negotiated implementation of products within the shelf display with the local distributors.-Established new visual merchandising strategies for points of sale.-Implemented POS merchandising for the refreshment market.-Analysed products performances on the refreshment and savoury markets.-Presented the new products and recommendation of assortment during client's appointments.