Maxime Verneuil Email & Phone Number

Région De Antwerp, Belgique

Région De Antwerp, Belgique

Région De Antwerp, Belgique

Brussels

In charge of developing and managing company's top account, seeking sustainable growth, profitability & compliance with both company's goals and customers' demands. Responsible of several national Accounts for Belgium/Luxembourg for the 3 différent categories:- Stationery- Lighters- ShaversMain Responsabilities:- Managed & developed long-term Relationships with customers- Negociated trading terms with national accounts on yearly basis- Developed & drive the full mid/long-term strategies per account in line with both the customers' expectations and the local & international company's objectives. - Fully implemented & managed the promotional plan offer per channel/customer - Analyzed on a day-to-day basis, the complete promotional and commercial strategies per customer & channel.(ROI, business opportunities, taylor-made actions...)- Accurately mastered & analyzed the marketing, commercial and financial data & results for each account (TO, net sales, rentability, P&L, Forecasts, market shares, distribution...)- Elaborated sucessfull product launch and/or key event actions at customers in coordination with the Marketing & Trade Marketing teams.- Followed-up and drive of the Field force- Constant collaboration & communication with the different internal departments (Marketing/Trade Marketing, Finance, Customer Service, Forecast...) to ensure a smooth follow-up of the different accounts.

Région De Bruxelles, Belgique

- Developed and managed the full Marketing Plans for Belux.- Coordinated the promotional plan from creation up to final consumers visibility.- Properly analyzed & mastered the available market & sales data.- Identified opportunities and recommendations based on market data analysis & field research.- Prepared new product launches, managed the Marketing budget, followed up forecasts.

Bruxelles

- Developed and managed the full Marketing Plans for Belgium & Netherlands.- Coordinated the promotional plan from creation up to final consumers visibility.- Properly analyzed & mastered the available market & sales data.- Identified opportunities and recommendations based on market data analysis & field research.- Prepared new product launches, managed the Marketing budget, followed up forecasts.

Angers

- Community Management- Worked on the development of branding/marketing partnerships for the company.- Developed on a daily basis communication and activation projects- Internal & external communication

Bruxelles

- Conception and realization of the Marketing Mix of detergent/softener brands.- Developed promotional/advertising campaigns (below & above the line advertising).- Followed-up of the Mkt projects, from scratch to public visibility.- Analyzed financial data on a constant basis related to the brands/products.

Région De Paris, France

- Created advertising concepts and strategies by meeting agency briefings’ requirements - Elaborated media and non-media marketing proposals > (TV sponsorship, Web, mobile and field advertising).- Calculation of campaign (advertising) performances and budgets.- Project manager: managed and coordinated the relations between advertisers, media agencies, TV and web production agencies; shooting, mixing and recording follow-up.

Région De Lille, France

Marketing/Sales:- Elaborated and updated basic and advanced Sales tools for the Sales Department. - Supported managers in monitoring customers.- Also was in charge of global communication/marketing operations for the company. Others:- Was in charge of the implementation of the factory's environnemental certification and new production procedures.

Msc Doing Business In North America, Management & Marketing, Graduated

Marketing & Management orientation

International Master In Management, Management - International Marketing & Business Development Specialisation, Graduated

Activities and Societies: President of the Audiovisual/Cinema association of the Skema Business School (Primeline TV).

Cpge Option Scientifique