With over 15 years of executive and entrepreneurial experience in the sports industry, I have recently completed my tenure as Senior Partner Manager at O2 SURFTOWN® MUC, where I contributed to the development of a visionary artificial surfing facility, unique in Europe. During my time there, I was responsible for sourcing and managing B2B collaborations, applying my expertise in sustainable business practices, brand strategies, and impactful marketing campaigns.Currently, I am focused on leading NORDIX GmbH, a company specializing in B2B and athlete collaboration management, and driving the success of SWOX Surf Protection GmbH, a globally recognized brand providing sustainable sun protection products for athletes.My passion lies in forging strong industry relationships, delivering measurable results, and creating meaningful contributions to the sports sector. I am always open to exploring new opportunities and partnerships that drive value, innovation, and impact for the industry and society.