I completed my first paid gig at the age of 16, creating a logo for a local race driver. This marked the starting point of my career in the creative space. "The creative space" - sounds broad right? It is. I've worked on a wide range of projects since then, including web design, web development, UI/UX, copywriting, branding, social media management, photography, strategic communication, marketing, and more.For years, I said yes to every request I got as a freelancer. I learned a lot but my knowledge was spread thin. I struggled with feeling like I needed to find a specific expertise and believed that being a generalist was a negative thing.However, times have changed, and I now know the value of my broad background and diversified knowledge and expertise. I use this experience to help startups grow, whether it's designing an intuitive app that users love or building a high-converting funnel that generates leads.In some cases, I handle the work myself, and in others, I tap into my network to find the right person for the job. Currently, I devote most of my time to Labbot, where I serve as the CMO and partner. It's a startup in the labtech scene that provides scientists with a game-changing tool to characterize their proteins and accelerate their research.If you're a diversified creative, you know the challenges of juggling various tasks. On LinkedIn, I share my learnings on how to manage these challenges, so if it seems valuable to you, please: connect with me, and let's grow together!Reach me outside of LinkedIn at: maximilian@leiding.se