CEO and founder of Wikimusculos.com, the largest specialized nutrition & fitness retailer & distributor in Uruguay. More than 25,000 individual clients and 100 companies trust our services. My role is to define the plans to meet the short, medium, and long-term strategic objectives, working with the different teams of the organization. I also actively participate in the commercial processes of our most important accounts in the B2B segment.We started a company from scratch, without equipment, stores, or clients. In five years, we became the market leaders. In parallel, we became the benchmark in the field within our country, being the main partners of the large retailers to develop their nutrition business.