Maximilian Werner Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

Providing consulting services centered around Customer Data Platforms (CDPs), Data Warehousing, Infrastructure, and ETL Services.

Halifax, Nova Scotia, Canada

I manage all the MarTech stack at Proposify from data collection to transformation, governance, and analysis.Key Activities:- Leading the data operations team & being the go-to resource for data- Managing Segment implementation, governance, warehousing- Integrating new tools / enhancing existing ones (Salesforce, Marketo, Intercom, Gainsight, Redshift)- Developing, maintaining, and enhancing of ETL processes (Stitchdata, Dataform, AWS Lambda)- Maintaining the marketing website on a technical level

Halifax, Canada Area

I'm responsible for managing the health and integrity of the company's data warehouse as well as general marketing operations. This includes combining and connecting data points from all inbound marketing channels with site and app behaviour to support every team at Proposify, from marketing, to sales, customer success, QA and more.Duties & Expertise include:- Administration of the data warehouse- Administration of data syncing and parity across marketing systems including Salesforce (SFDC), Marketo, Intercom, Heap Analytics, Gainsight, Tapfiliate, PartnerStack, Recurly- Administration of our Segment.com implementation & consultation of new tracking & analysis featuresTechnologies:- Python 3.7- SQL, PostgreSQL, Amazon Redshift- Amazon Web Services Elastic Beanstalk, Route 53, S3, Cloudfront, Lambda- Craft CMS, Twig, HTML, CSS, JavaScript (ES6+), Webpack, Grunt, MAMP

Halifax, Canada Area

I am in charge of VERB clients’ web analytics implementations. There are three major parts to my position. In order to assure the most accurate reporting possible for all stakeholders from SEO, Social, Paid, and various third-party agencies, I provide the following services: • Implementation of advanced first party tracking methods (user flow, click tracking, form-submissions, etc.) • Google Analytics cross-domain, subdomain, and multi-domain tracking• Basic and Enhanced eCommerce (Google Analytics) tracking• Third-Party tracking implementations (Oracle BlueKai, Bing, AdWords, AWIN Affiliate Marketing, NAVIS)• Technical debugging (usually with third-party payment gateways / booking systems)• A/B testing (Google Optimize) to increase conversion rates• App Tracking setups via Google Tag Manager and Google Analytics through FirebaseI also assist the team by providing automation of several analytics reporting and setup tasks• Automation scripts to provide reports with unsampled data from Google Analytics for high-traffic clients• Automated monitoring of Google Indexation rates (Google Webmaster Tools + API) • Automated crawls of client sites for QA purposes• Automated alert checks for potential problems in tracking setups (booking engine downtime monitoring, etc.)• Automated Facbeook API data pulls for social & paid reportingThe other major part of my position is to oversee the training and development of other members of the analytics team, schedule workloads, and be the technical point-of-contact for client communications.

Halifax, Canada Area

Highlights include:- Custom full-stack development of reporting web applications that provide quick and actionable custom reporting functionality for management- Advanced Google Analytics implementations and usage- Custom algorithm development to determine best practices for subscription pricing I am familiar and regularly work with the following technologies:- Google Analytics as well as Google Tag Manager implementations for Custom Event Tracking- Maintenance and security of Google Analytics accounts- Operating Systems: Windows, Linux (Ubuntu, Debian) with heavy bash / command-line usage- Databases: MySQL, Redis, MongoDB- Amazon Web Services, specifically EC2, RDS, and VPC administration- HTML, CSS, JavaScript developmentThese are the things I use those technologies for:- Aggregation of web analytics from Google Analytics, Apache logs, and Chartbeat into the company's data warehouse- Preparation of automated reports from the data warehouse for various stakeholders in the organization for performance and KPI measurement- Preparation of ad-hoc reports on specific traffic analysesEssentially I am the go-to guy for data regarding readership, circulation, and subscription management.

Halifax, Canada Area

In charge of preparing weekly seminars with students to reinforce course material: - Supply Chain Management - Resource Planning - Project Management - Inventory Planning and Management - Waiting Lines Design and Calculations

Master Of Business Administration (M.B.A.)

Corporate Residency MBA in the Rowe School of Business - 1 Year / 2 Years

Bachelor Of Management, Rowe School Of Business, Management, Economics, Statistics, Accounting, Finance

Activities and Societies: VP Academics - Dalhousie Management Society, VP Finance and Administration - Dalhousie Football Club 2013 Norman.

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