Consult clients on their website’s business strategy. Develop initial UX wireframes for clients and designers. Develop Wordpress websites to help small businesses establish their online presence. In collaboration with the designer, create attractive, responsive, performant, on-brand websites using industry’s best practices. Use pre-built themes or custom build themes where required. Manage clients’ domains, hosting, email etc.

Managed a team of 11 developers in delivering CMS based solutions to various corporate and medium business clients. Streamlined and standardized processes for the developers which helped reduce errors and increase efficiencies. Supported and worked closely with Agile Methodology consultant which improved team morale, communication, and quality of work. Introduced and helped develop DevOps process for the company, which decreased the time to deploy code to the server, improved frontend and backend integration and made the launches more stable and reliable.

Manage creation of new project websites, corporate websites and email campaigns. Oversee digital marketing campaigns set up and performance. Some of the responsibilities include: -Managing a team of 5 in-house web designers & developers-Working closely with art director & account executives to deliver first-class digital products-Quality assurance prior to delivering website to account executives (Browserstack)-Research, review and implementing productivity tools -Monitoring, assessing, and reporting on department performance-Managing vendors providing pay-per-click campaigns and other services-Creating and updating department processes, checklists & schedules-Implementing digital department profit & loss tracking and reporting

Manage eieihome.com website development, content and marketing.Some of the responsibilities include:-Manage development team-Monitor, assess, and report on website performance-Coordinate content creation and updates-Handle online marketing projects ranging from SEO to social media marketing

Manage development and client implementation of MavenSocial – SaaS (Software-as-a-Service) platform designed for brands and agencies launching interactive online campaigns and requiring detailed ROI analytics. Some of the responsibilities include: • Business requirement gathering• User experience (UX) & interactive prototypes (Axure RP) design• Testing & release management• Server infrastructure (Rackspace)• Load testing (Neustar – formerly Browsermob) & scalability• Documentation & support management (Kayako platform)

Implemented a number of successful online marketing campaigns for large companies like Intel, Canadian Tire Financial Services, Carhartt, Manulife Financial, BMO, Lakota, Afexa (maker of ColdFX).• Managed development of nationwide user generated content campaign for Intel Canada. The campaign involved users submitting, sharing and voting for pictures and videos via Intel’s Facebook page. The campaign increased Facebook page likes from 300 to 7,500 within a month, added 10,000 new opt-in email addresses and overall decreased the cost per acquisition per opt-in.• Implemented marketing campaign for Canadian Tire Financial Services which included sweepstakes, downloadable coupons and online sharing. Campaign produced 385% increase in new opt-in emails while reducing cost per email by 90%.

• Managed development and nationwide launch of the innovative online product of Pitney Bowes Canada. The online application enables small to medium businesses to create and order print marketing campaigns online – www.dmworks.ca.

• Developed and executed successful integrated marketing campaign that included direct mail, email, Google and webinars (Citrix). • Designed and implemented Google Adwords campaign that saw significant increase in qualified leads. Overall sales increased by about 40% for the period of the campaign.

• Managed design of marketing materials for various US and Canadian real estate companies. Originally produced flyers, brochures, postcards etc. Moved to developing online marketing materials and applications.• Led User Interface development for www.directmarketingonline.ca – a leading edge online product developed for Canada Post in collaboration with Hewlett Packard.