◦ Collaborated with tech startups to define their go-to-market strategies and refine product offerings, aligning with core business objectives.◦ Fostered open communication lines with investors, ensuring transparency and mutual understanding regarding startup potential and growth trajectories.◦ Authored detailed professional proposals, emphasizing OKRs (Objectives and Key Results), Key Performance metrics, and KPIs (Key Performance Indicators), guiding startups towards measurable success.◦ Managed an average annual marketing budget of $250,000, ensuring optimal allocation across various channels and campaigns.◦ Developed and executed SEM strategies, managing ad campaigns to maximize visibility and drive high-intent traffic to client websites.◦ Executed comprehensive marketing initiatives, including influencer outreach, content creation, visual design, and copywriting, to enhance brand visibility and engagement.◦ Cultivated and nurtured relationships with key influencers in the industry, amplifying brand messages and broadening audience reach.◦ Monitored, analyzed, and reported on campaign performance metrics, providing actionable insights to continuously optimize and improve ROI.

As a forward-thinking Web 3.0/AI entrepreneur, I am actively pursuing the development and growth of my own innovative venture. I am committed to leveraging cutting-edge technologies to create original and impactful solutions that can drive positive change in the world. In addition to my entrepreneurial endeavours, I am also seeking a like-minded and experienced co-founder with a strong background in developing mobile applications. This individual should possess the technical expertise and creative vision to help build and scale a successful mobile app that aligns with the goals and objectives of the venture. Together, we can create a revolutionary product that can help drive positive change in the world.

» Worked closely with the products team to ensure seamless integration of design elements and branding within the AI products.» Utilized my design expertise to create a diverse range of visually impactful and brand-compliant illustrations that helped to enhance the overall user experience.» Actively participated in shaping the company's brand identity and the AI product experience by working closely with a small, agile team.» Assisted in implementing a range of website improvements and updates that helped to increase user engagement and drive better business outcomes.» Developed a highly effective and visually appealing presentation deck template, which was adopted and used by teams across the company.» Provided expert guidance and consulting services on best practices for SEO and SEM to help improve the website's search engine rankings and visibility.» Conducted A/B testing to identify and implement design elements that drive better engagement and conversion rates on the website.

» Mandated best practices, with executive alignment, assuring the company operates at its highest standard resulting in scalability.» Project managed on scope and on budget» Provide strategic thought leadership in marketing planning, media planning and buying with a focus on attracting new customers.» Consistently improved department revenue by ~25% YoY by increasingproduct production and optimizing process efficiencies.» Leading a growing team of designers, developers, copywriters, and project managers.» Assisting in the growth and management of the South African office.» Provided coaching and mentoring to designers and web developers to up-level their skills and career growth.» Developed strong cross-functional relationships with internal and external stakeholders across different levels of the business.» Managed the QA of all product and brand designs retaining the highest level of quality and expectation.» Owned and executed a comprehensive local and national brand marketing plan to elevate the company’s profile.» Develop all brand campaigns from initial brief to post-implementation review, ensuring the most effective plan is created, delivered and reported efficiently.» Lead a team of designers and developers through a rebrand from conceptualization to implementation.» Produced, storyboarded, and edited branded videos.» Created processes and tools to maintain product quality and scalability.» Introduced new products bringing in new revenue streams.» Proven experience in conversion rate optimization, A/B testing and multivariate testing.» Firm understanding of User Experience (UX) & Design fundamentals.

» Closely worked with clientele for a number of years in creating various marketing material, printed material, websites, and logo designs.» Helped strengthen company brands and create new ones.» Worked with independent film creators in bringing their vision onto the big screen at Toronto International Film Festival.» Using a mixture of 3D animation and video composting.

» Held and operated a thriving photography business.» Photographed and filmed weddings, engagements, babies, and products.» Created local marketing campaigns leveraging Google Ads and social media.» Managed all business finances.» Organized and managed seasonal-themed pop-up studios.

» Worked collaboratively across departments ensuring projects were executed within the projected timeline.» Managed and maintained the corporate branding of all the byPeterandPauls.comhospitality conglomerate, including websites, print material, product photoshoots, and package designs.

As an essential asset of the Woodbridge Business Service Center's team, I worked closely with clients on various projects in managing the creation of multiple printed materials such as business cards, stationary, and ads.

» Worked with a small team developing professional commercials, documentaries, and TV series.» Used Autodesk Maya to rig and animate.» Produced life-like fluid dynamics using Realflow Fluid.» Modeled high mesh assets using Zbrush.