Marketing in the Crypto, Web3, FinTech, and IT sectors are my main focus. Over the past few years, I have successfully honed my skills in both marketing agencies/consultancies and private IT and FinTech companies. Among my recent and ongoing products, I have been involved in:- mining pool- P2P-platform- crypto wallet- coinhold (staking), and more.My core marketing competencies include:- Crafting and executing long-term marketing strategies and short-term advertising campaigns.- Implementing marketing campaigns using web and app/in-app advertising tools, such as PPC, media, influencer marketing, cross-marketing, retargeting, CPA marketing, and working with other paid traffic sources.- Conducting SEO/ASO analysis and optimization.- Promoting through Affiliate and CPA marketing channels.- Designing marketing funnels and optimizing conversion elements within these funnels.- Developing and implementing referral and ambassador programs.
Tonstakers
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CmoTonstakers Nov 2023 - PresentDubai, United Arab EmiratesIn the Tonstakers project, I was responsible for the following areas:- Marketing Strategy: Developing a plan for market positioning and promotion- Market Analysis: Studying market trends, competitors, and identifying new opportunities- Digital Marketing: Effective utilization of online channels for user acquisition- Community Management: Engagement and reputation management within user communities.- Media and PR: Orchestrating impactful media campaigns and managing positive external image.
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Marketing ManagerEmcd.Io May 2023 - Jan 2024Hong Kong SarI worked on marketing optimization for products such as a mining pool (basically), wallet, and P2P platform, as well as coinhold (staking). My efforts in these areas are focused on the following directions:- LeadGen Optimization: independently created and executed marketing campaigns, resulting in a consistent flow of leads and top-ranking positions in search results- Lead Funnel Creation: organized over 30 marketing integrations and promotional videos/reviews on YouTube, Instagram, and Telegram with crypto influencers, enhancing the company's visibility and reachs;- Product marketing: introduced a number of additional product solutions that provided an increase in unique user flow and conversions by more than 80%. -
Affiliate ManagerGettransfer.Com Dec 2022 - Jun 2023CyprusCampaign Optimization: developed and implemented effective targeting strategies to optimize campaign performance and maximize ROI;CPA Network Integration: Ensuring the entire coordination and integration process between the company and CPA-platforms, including technical aspects such as SDK integration.Performance Tracking and Reporting: Implemented robust tracking mechanisms to monitor the performance of advertising campaigns across various channels. -
Marketing ManagerPaper Planes Consulting Agency Jan 2023 - May 2023Moscow, RussiaExperienced B2B Targeting Specialist with a proven track record of driving sales growth and optimizing businesses in the international consulting industry:- Targeting and Campaign Optimization: developed and implemented targeted advertising strategies to maximize lead generation, conversion rates, and sales;- Analytics and Performance Tracking: utilized advanced analytics tools to track key performance indicators (KPIs) and generate actionable insights for clients;- Business Optimization: conducted comprehensive business assessments and provided strategic recommendations to optimize sales processes, marketing strategies, and overall business operations;- Sector-Specific Expertise: worked with a diverse range of clients, including industrial and oil & gas companies, medical institutions, travel companies, mobile startups, and financial institutions. -
Co-FounderIma & Co. Nov 2021 - Oct 2022Istanbul, TurkeySetting up a startup focused on automated asset trading on the cryptocurrency market. I'm also an operations manager, performing the functions of hiring and training staff; product development and its launch; advertising the company's services on social media; and managing work within the business. Organization of the legal team, which was engaged in the establishment of the company and the preparation of the necessary documents. At the moment we are fundraising for the launch of an App - trading platform.
Maxim Ratnikov Education Details
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Corporate Law
Frequently Asked Questions about Maxim Ratnikov
What company does Maxim Ratnikov work for?
Maxim Ratnikov works for Tonstakers
What is Maxim Ratnikov's role at the current company?
Maxim Ratnikov's current role is Marketing, LeadGen, Affiliate | Web3, Crypto, and FinTech.
What schools did Maxim Ratnikov attend?
Maxim Ratnikov attended The University Of Manchester, Russian State University Of Justice.
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Maxim Ratnikov
Medicinal Chemist With Delivered Clinical Candidates And Knowledge In Ai/Ml Tools, Lab Automation, Chemical Technologies, Business And Software DevelopmentSan Diego, Ca5gnf.org, gmail.com, gmail.com, gnf.org, strateos.com2 +186571XXXXX
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