Leading the Educate circle in the 800+ member Slack design community.Organizing and hosting a design podcast.Facilitating and managing all educate initiatives.

⅕ Fractional Leadership, Advisory, and Coaching→ Product Strategy→ Design Strategy→ Collaboration & Communication🎯 Product Strategy→ Product-led growth strategies→ Digital transformation→ Product innovation💻 Trainings, Workshops, and Facilitation; e.g.:📊 Management Consultancy - UX for Dashboards Training→ Trained consultants and engineers in a one-day workshop on UX and UI for dashboards → Following a user-centered design process participants realized 20% higher customer satisfaction🎤 Speaker and Host→ No Design Future without Data→ Collaboration in distributed and integrated product teams→ Empathic Listening – A Design Superpower→ Podcasts, panels, roundtables, events

🏢 Department Manager / Domain Lead→ Built up and internalized a product design team from scratch with with 1 turnover in 2+ years→ Established a culture of trust and responsibility enabling everyone to grow and work autonomously📈 Activation, Adoption and Metrics→ Responsible for user activation, adoption and setting up product analytics to measure success→ Reduced time to initial value for new users by 75%, supporting the shift from SLG to PLG→ Set up a trial program for new customers🧪 Product Pivot Research and 🎯 Product Strategy→ Conducted research with 15+ data industry leaders supporting a product pivot decision→ Led the product team to create a prototype to proof problem-market-fit within 6 weeks→ Designed a product within 9 months to facilitate a launch program with 10+ participants→ Product vision and strategic direction aligned with business and customer needs

🧭 Design Strategy for Reinsurance Company→ Advised the Head of Experience design to align design strategy with the business strategy.→ Facilitated workshops to define the team’s setup, budget needs, and growth potential.🧭 Product Strategy for innovative Mobility Company→ Designed a strategy aligning hardware and digital (software) efforts → Justifying 6-digit investments in digital infrastructure→ Collaboratively complemented the strategy with a business case illustrating break even within 3 years

🦻 Unified Customer Experience for a global Hearing Aid Leader→ Consulted and managed a distributed 15+ people interdisciplinary design system team that accelerated product implementation by 20% and reduced cost by 200%.→ Set up a brand portal for 10+ brands’ digital touchpoints providing guides and assets to all design teams to ensure consistent experiences.→ Designed a white label approach for clinics that sell hearing aids, speeding up the process by 20% and reducing follow up fittings by 30%.🧑‍💻 Teamlead Innovation→ Managed and coached a part of the 80+ people design team during the acquisition transformation of the company.→ Expert for Innovation and Service Design for pitches, methodologies, and as support to teams across Germany.

🎓 Lecturer “Digital Innovation Design”→ Focus on design process, methodology, storytelling and arguing decisions→ Received a student rating of 4.64/5 on average📑 Read a few things about it here:https://medium.com/swlh/back-to-school-584100c9ef5b

🍲 Cross-Platform User Experience for digital kitchen appliance→ Aligned designers from five companies to create a seamless experience blending physical device with digital recipe platform.→ Integrated editorial content into the platform increasing session duration and recipe discovery.🌾 AI Crop Protection→ Disease recognition algorithms→ Rolled out in over 30 countries in 14 languages→ Reducing pesticide use up to 20%🚗 Telematics for Insurance→ Improved connection flows reducing service requests by 30% and failed connection attempts by 60%.→ Visualized driving data to inspire and guide users to save and sustainable driving.

🏦 Information Architecture Financial Services Website→ Rebuild the architecture of a 2k+ pages website→ Defined conversion flows that lead to service sign-ups in less than 5 clicks→ Created journeys and flows for 4 different target segments 🚦 Architecture and Usability Testing for Automotive Corporate Website→ Information architecture for the automotive company and all its brands→ Crafted flows for multiple stakeholder groups→ Integrated an event calendar with ticketing system🏍️ Aftersales, e-commerce shop for automotive company→ Improved findability of items→ Optimized conversion and checkout flows

📣 Marketing and Public Relations with focus on design→ Event Promotion including campaigns→ Facilities and Services including exhibition booths→ Educational Offerings including coverage of their work an school