Maxine Baja Email & Phone Number

Metuchen, Nj, Us

Los Angeles, California, United States

• Institute project governance models from the ground up, including a product stage-gate process, to support rapidly scaling growth while minimizing risks and maintaining quality.• Spearhead end-to-end product launches, growing the portfolio from 1 to 18 SKUs nationwide within 3 years. Aligned cross-functional activities spanning R&D, manufacturing, sales, marketing, planning, and finance.• Drive high visibility strategic initiatives, such as a network transition that included… Show more • Institute project governance models from the ground up, including a product stage-gate process, to support rapidly scaling growth while minimizing risks and maintaining quality.• Spearhead end-to-end product launches, growing the portfolio from 1 to 18 SKUs nationwide within 3 years. Aligned cross-functional activities spanning R&D, manufacturing, sales, marketing, planning, and finance.• Drive high visibility strategic initiatives, such as a network transition that included warehousing, co-packing, and packaging optimization generating $2.3M in annual savings.• Capitalize on continuous improvement opportunities, such as: centralizing project data/dashboards, optimizing ways of working, and formalizing risk management.• Enable project and resource allocation prioritization by maintaining portfolio management practices for product innovation and renovation/improvement.• Managed a full rebrand including overall brand strategy and design. Executed an omnichannel marketing launch campaign including video, print, ooh, social, website, email marketing, and in-store activation. Show less

Greater New York City Area

• Oversaw end-to-end planning and delivery for agency of record client(s) including TV, online video, print, digital, social media, email, and experiential.• Led portfolio of projects across a team of 60+ members including strategy, creative, account, production, and external partners to drive concurrent project execution and ensure alignment with evolving client priorities.• Designed a scalable governance model and established best practice processes for executing against a high volume… Show more • Oversaw end-to-end planning and delivery for agency of record client(s) including TV, online video, print, digital, social media, email, and experiential.• Led portfolio of projects across a team of 60+ members including strategy, creative, account, production, and external partners to drive concurrent project execution and ensure alignment with evolving client priorities.• Designed a scalable governance model and established best practice processes for executing against a high volume of programs simultaneously.• Partnered with client/strategy leads to scope and develop proposals for new business opportunities. Supported new business pitches, staffed teams, onboarded new clients and project teams for new business wins. Show less

Greater New York City Area

• Manage all facets of the digital production lifecycle from concept to launch across website, video, digital display, social media, email marketing, and live event activations.• Collaborate with creative directors, designers, developers, and strategists to concept fresh ideas and transform client's visions into world-class digital experiences.• Ensure quality control and on-time delivery by managing production timelines, allocating resources efficiently, and overseeing the execution of… Show more • Manage all facets of the digital production lifecycle from concept to launch across website, video, digital display, social media, email marketing, and live event activations.• Collaborate with creative directors, designers, developers, and strategists to concept fresh ideas and transform client's visions into world-class digital experiences.• Ensure quality control and on-time delivery by managing production timelines, allocating resources efficiently, and overseeing the execution of all deliverables from storyboards to launch.• Support production of video ad campaigns, social media toolkits, and mobile advertising initiatives for consumer brands in the apparel, beverage, and beauty verticals.• Coordinate with external partners and freelance teams to manage project resources, review creative output, and enforce adherence to best practices.• Monitor digital production spend and deliverable quality to ensure projects remained within scope and budget. Show less

New York, Ny

• Manage all facets of the digital production lifecycle from concept to launch across website, video, digital display, social media, email marketing, and live event activations.• Collaborate with creative directors, designers, developers, and strategists to concept fresh ideas and transform client's visions into world-class digital experiences.• Ensure quality control and on-time delivery by managing production timelines, allocating resources efficiently, and overseeing the execution of… Show more • Manage all facets of the digital production lifecycle from concept to launch across website, video, digital display, social media, email marketing, and live event activations.• Collaborate with creative directors, designers, developers, and strategists to concept fresh ideas and transform client's visions into world-class digital experiences.• Ensure quality control and on-time delivery by managing production timelines, allocating resources efficiently, and overseeing the execution of all deliverables from storyboards to launch.• Support production of video ad campaigns, social media toolkits, and mobile advertising initiatives for consumer brands in the apparel, beverage, and beauty verticals.• Coordinate with external partners and freelance teams to manage project resources, review creative output, and enforce adherence to best practices.• Monitor digital production spend and deliverable quality to ensure projects remained within scope and budget. Show less

New York, Ny

• Maintain project planning documentation including timelines, status reports, internal meeting notes, hot sheets and resource needs. Communicate project status to teams to ensure alignment on next steps, milestones, & deliverables.• Daily coordination and workflow management to implement and manage project plans.• Manage end-to-end production of digital and social campaigns including content calendars, asset creation, deployment, monitoring, and optimization across owned and paid… Show more • Maintain project planning documentation including timelines, status reports, internal meeting notes, hot sheets and resource needs. Communicate project status to teams to ensure alignment on next steps, milestones, & deliverables.• Daily coordination and workflow management to implement and manage project plans.• Manage end-to-end production of digital and social campaigns including content calendars, asset creation, deployment, monitoring, and optimization across owned and paid channels.• Handled trafficking of digital assets and deployment to relevant paid and owned marketing channels. Show less

New York, Ny

• Streamlined proposal process from beginning to submission by facilitating meetings, developing timelines and status updates to ensure completion by deadline.• Contributed to authorship of RFIs, RFPs, and credentials/capabilities decks for prospective clients.

New York, Ny

• Obtained qualified meetings through research and relationships that drive revenue generation.• Identified areas of opportunity for business development pursuit by keeping abreast with changing industry needs.

• Strategically drive business development through set up of sales appointments with more than 50 prospective clients in major corporations, resulting in 16 new client acquisitions and 7 pending projects.• Oversee and facilitate development of marketing campaigns from concept to completion to gain market share; design and publish monthly e-newsletter for clients.• Administer sales documentation by creating purchase orders and samples; track project progress to ensure deadlines are… Show more • Strategically drive business development through set up of sales appointments with more than 50 prospective clients in major corporations, resulting in 16 new client acquisitions and 7 pending projects.• Oversee and facilitate development of marketing campaigns from concept to completion to gain market share; design and publish monthly e-newsletter for clients.• Administer sales documentation by creating purchase orders and samples; track project progress to ensure deadlines are met.• Manage appointment setters to streamline sales activities and ensure optimal productivity. Show less

New York, Ny

• Contributed strong communication and organizational skills to create media contact lists for magazines, television networks and radio stations.• Maximized public awareness of campaigns by writing press releases and created more than 40 product packages for various media outlets.• Generated new accounts through execution of cold calling campaigns targeted at media decision makers• Served as liaison between clients and media sources on a monthly basis.

• Assisted associate directors and broadcast associates during NFL broadcasts• Communicated game updates to the coordinating producers during live NFL telecasts

New York, Ny

• Coordinated booking of room blocks with nationwide hotel properties for NFL and college football seasons; prepared travel and hotel expense summaries to maintain accurate records for each season.• Administered hosting of NFL and college football teams for each game via organization of contract letters• Acquired high volume of applicants for internship program through cultivation of strong relationships with colleges/universities to facilitate creation of future internship and… Show more • Coordinated booking of room blocks with nationwide hotel properties for NFL and college football seasons; prepared travel and hotel expense summaries to maintain accurate records for each season.• Administered hosting of NFL and college football teams for each game via organization of contract letters• Acquired high volume of applicants for internship program through cultivation of strong relationships with colleges/universities to facilitate creation of future internship and employment opportunities. Show less