Maxine Williams Email & Phone Number

Rogers, Arkansas, United States

Fayetteville, Arkansas Area

• Clients include: National - George’s Inc., Coca-Cola Food Service, Tyson Foods, Plano Synergy – Caboodles and Creative Options, Wet-Nap, Grime Boss, Riceland, Cookwell Oils Local/Regional - HOWSE, Tulsa Community College, United Built Homes, United Bank, Arkansas Arts Academy • Built comprehensive, omnichannel brand and marketing strategies creating clear and contemporary brand identities for the Caboodles relaunch and Wet-Nap retail launch at Walmart• Drive new business efforts, community relations, personnel management and relationships with the agency’s home office and leadership team• Added new and expanded practices to the NWA office — including job process rollout, new creative brief and change order practices, etc. • Appointed to the CJRW Board of Directors • Chairman’s Award Winner, 2014

Rogers, Ar

• Led agency’s Johnson & Johnson Walmart team while onsite allowing the opportunity to foster a trusted partnership between agency and client• Responsible for top management client interaction, annual planning, budgeting and agency team staffing • Drove development of all strategic Walmart Shopper Marketing plans • Worked closely with client team leaders and Shopper Marketing leads to plan and coordinate multi-brand Walmart programs between divisions – Healthy Essentials as it related to Walmart Wellness, Baby/Generations of Trust(Baby Days), Cough Cold Flu, etc.• Collaborated closely with creative, digital and media team to ensure the agency’s work supported the national brand priorities while meeting the customer team strategies • Managed all third-party vendor relationships and supplier partnerships • Utilized market research and insights to strategically plan and execute both solo and multi-brand activations

Rogers, Arkansas, United States

• Led agency’s Bayer Consumer Care team for Walmart, Sam’s Club, Costco, CVS, Walgreens, Target and Kroger o Managed and collaborated with team members that were based in Ohio, New Jersey, Minneapolis, Chicago and Ohio to ensure client needs were met• Owned top-level agency relationships with Key Walmart contacts• Organized and executed retail multi-vendor events o Developed, managed and executed the Healthy Heart Event at all Walmart, Sam’s Club, CVS and Walgreen locations across the country o Managed the planning, budgeting, creative, vendor RFP process and supplier partner billing• Capitalized on the numerous assets provided within the JWT family of agencies (digital activation, Hispanic marketing, analytics, etc.) to provide a distinctive competitive advantage

Rogers, Ar

• Accounts – Abbott and Nestle • Managed daily client interaction and development of shopper marketing activation • Managed all third-party relationships and supplier partnerships • Led Walmart and Sam’s Club’s first-ever executed multi-vendor Diabetes health screening and sampling event

Fayetteville, Arkansas Area

• Led planning, management and evaluation of national consumer sales promotions for Tyson Foods, Uncle Ben’s and Disney• Solicited and managed all partnership promotions with major packaged goods companies (Kraft, P&G, General Mills, Masterfoods, etc.)• Recommended and implemented a diverse variety of promotional vehicles such as entertainment tie-ins, mobile tours, in-store POP, direct mail, web promotions, trade incentive programs and sweepstakes

Bachelor Of Arts - Ba, Journalism (Ad/Pr)

Master Of Arts - Ma, Journalism With An Emphasis In Marketing