Maxine Knoote Email & Phone Number

Paris, Fr

Paris Area, France

In my role I'm managing a team of 6 people, leading the German, Swiss, Dutch, Belgian and EU markets. My main responsibilities are the coordination of onsite and CRM campaigns on the different websites, analyzing results and keeping track of objectives. Overall we are developing the Sarenza brand strategy across Europe, proposing te best products to our customers to increase company revenue.

As manager of the Content Marketing team (Animation Commerciale) I am responsible for the monthly action plans for 8 European markets (10 websites). These action plans include onsite merchandising, newsletters, notifications, social media, SEA, SEO and Display. The concerned markets are Germany, Belgium (French, Dutch and English speaking customers), Spain, Italy, Luxembourg, The Netherlands, Switzerland (French, German and English speaking customers) and an English website targeting ‘other’ European customers. A few of the main responsibilities are:- The management of an international team of 5 people (a total of 8 people with the Digital Production team)- Co-creation and presentation of the monthly action plans, in accordance with the business and content objectives per market - Being the point of contact for projects and optimisations on the EU websites- Making sure the results of the different markets are in line with the objectives- Guiding the team towards objectives set on a company/group level

Paris Area, France

In addition to my role as Content Marketer for the Dutch markets, I am also managing the Digital Production team. My responsibilities include:- The management of a team of 3 people- Project management- Conducting semi-annual performance reviews with the members of the team- Budget management- Strategic decision-making - Representing the team on a company level

Paris Area, France

As Web Content Marketer for Voyages-sncf.com I am responsible for the two Dutch websites, respectively for our clients from The Netherlands and Dutch speakers from Belgium. I operate in a team of Web Content Marketers serving all markets outside of France. My daily work includes creating all merchandising activities on the two websites, like pushing offers on the homepage, but also creating Facebook posts and writing newsletters. I write commercial texts and edit longer editorial articles. Every month I lead several actions which means that I receive the information, create the brief for the other parties involved and coordinate the different teams. This requires project management skills and an organised working style. A big part of the job involves creating yearly and monthly Action Plans in which I address the most important topics for our customers in that time period and the story we want to tell. An important starting point for these action plans is the sales reporting. On a daily basis I receive several detailed reports which I use to get a better understanding about our customers’ preferences, their behaviour and of course the sales figures. In this position I work together with several different teams such as SEO/SEM experts, CRM and Business Analysts. Apart from working closely together with cross-functional teams within the organisation, I am in contact with some of our most important carriers (Thalys, Eurostar) and as the only Dutch speaker in the office I also frequently answer to requests about the Dutch market and/or language.

Ireland

As a Campaign Planner I am a trusted partner to the sales team.I am an expert in using LinkedIn’s proprietary tools that allow clients to segment and target the right audience for their advertising campaigns. I work closely with account management, sales, campaign management team(s) and other internal departments and our goal is to provide a world class sales support experience to both our internal sales teams and external clients. Our team is fully responsible for the pre-sales process which means that I am involved in the process from the very beginning of building a media plan and suggesting a certain targeting to creating insertion orders ready to sign. We focus on anticipating client needs and proactively deliver targeted solutions. We work with a broad variety of Linkedin products such as Display ads, InMail, Sponsored Updates, Linkedin Lead Accelerator and Linkedin Network Display. Apart from this, our team of Campaign Planners demonstrates innovative ways to optimize processes & to perform work effectively. We train and mentor new team members and establish a presence globally by building relationships and collaborating with global counterparts.Subject Matter Expert for Linkedin Lead Accelerator, Linkedin Network Display and Insight Tag Implementation.

Dublin, Ireland

Online Marketing, Google Adwords, Optimizing large Google client's campaigns.I worked for the Dutch, German and English market with a focus on:• Localisation of existing English, German and Dutch campaigns through keyword localisation and ad text localisation.• Creation of new campaigns using marketing insights and Google tools to create campaigns, ad group structures, ad texts, keywords and negative keywords.• Understanding and adapting to ongoing product and technology developments.• Understanding local market trends and seasonality.• Adjusting bids to suit specific markets, products and trends.• Internet research• Increasing export revenue opportunities. I am skilled to work on campaigns concerning:• Google Search Network• Google Display Network• Remarketing• Mobile• Dynamic Search Ads

Amsterdam, North Holland, Netherlands

During this internship I worked as an assistant editor for two touristic magazines of Amsterdam Marketing; De Uitkrant (Dutch) and A-Mag (English). I helped planning the topics for the upcoming magazines and did research. I attended press events, conducted interviews with for example artists and wrote articles about all kinds of topics (in both Dutch and English). I also did throrough grammar and lay-out checks before printing.

Amsterdam Und Umgebung, Niederlande

Updating the database, customer service

Amsterdam Und Umgebung, Niederlande

Handling orders, online marketing, direct marketing, bookkeeping, customer service, internal and external communication for the German website Taeglichtorten.de.

Master'S Degree Mediastudies, Television And Cross Media Culture

Activities and Societies: Graduated July 2013

Bachelor, Media & Culture

Activities and Societies: Graduated June 2012

Bachelor, European Studies/Business Management

Activities and Societies: Graduated May 2011

Bachelor'S Degree, International Economics, Strategic Analysis, Norwegian