Maxine Long Email & Phone Number

Colchester, Gb

London Area, United Kingdom

South Kensington, England, United Kingdom

Essex, England, United Kingdom

Oversee the commercial division of the Trust, managing the commercial performance of 10 Nature Discovery Centres across the county. Designed an income and expenditure budget of c. £3m to achieve targeted revenue and budgeted surplus for the Trust.Multisite operational management of hospitality, retail and education offer across 10 sites. Effected a programme of change management, increasing profitability and delivering a significantly increased operating surplus year-on-year.

Greater Colchester Area

Founder and Marketing Director for family-owned, family-friendly, casual dining pizza shop. Designed and implemented a go-to-market strategy including PR, visual branding, communications tone-of-voice, photography and videography. Organically grew social media channels from 0 to 6k+ across Facebook and Instagram. Diversified income streams through mobile catering events and branded merchandise to enhance brand awareness and customer loyalty resulting in additional revenue of £50k per year.

Implemented a rapidly evolving international marketing and recruitment strategy as the covid-19 pandemic unfolded. Oversaw governance improvements in agent contracting, tier 4 compliance and conducted a full review of market positioning of the institution including competitiveness of entry criteria and application processes.

A fixed term maternity cover post managing a portfolio of secondary schools in targeted areas of deprivation and low attainment. Brokered mentoring, internship and work experience opportunities for secondary aged pupils with local and City based employers.

Managed a number of key strategic priorities including the Vice Chancellor's international travel schedule, the International Visiting Fellows Scheme and management of the study abroad exchange programme. Managed a network of 140 international partners and increased the number of fee paying study abroad enrolments year on year.

A member of SLT reporting directly to the Principal and Chief Executive responsible for developing and embedding the College's marketing and communications strategy leading to a number of strategic objectives including applications and enrolments, brand reputation, school liaison, website development, publications and events. Undertook a digital transformation project including a full website rebuild, growth in social media channels and digital marketing activities.

Developed and implemented the international recruitment strategy for foundation, pathway and English language programmes within the International Academy (pathways department) focusing on key regions including China, Hong Kong, Vietnam, Nigeria, Middle East and Central Asia.

Supported the wider Marketing and Student Recruitment team with all aspects of student recruitment including attendance at UCAS fairs, the planning and execution of Open Days and Applicant Days, writing copy and proofreading for promotional materials including prospectuses, attending recruitment exhibitions in Europe.

American (Us) Studies

Study Abroad Exchange Year