Maxine Twigg Email & Phone Number

New York, New York, United States

New York, New York, United States

• Led development and implementation of a customized product recommendation tool for the site. Conducted user research, competitive analysis, created wireframes, prototyping, and ran usability tests.
• Conduct site performance analysis and optimization through continuous improvement of content and user experience. Continually optimize the site by leveraging A/B tests while validating new copy and claims by regulatory.
• Create and execute quarterly integrated marketing calendars with strong content plans that support business objectives across all customer touch-points, (i.e. email, paid media, PR, affiliate management, and organic.
• Lead creation and collaboration with production teams to develop compelling creative for onsite and e-retail assets, organic social, paid ads, and emails.
• Own influencer marketing strategy and execution, securing influencer partnerships across Instagram, YouTube, Tik Tok, and Amazon, driving user-generated content.
• Lead and manage all brand social accounts (Instagram, Facebook, Pinterest, and Tik Tok).

Hyderabad, Telangana, India

• Completed design process from user research to high fidelity prototypes and interaction models for the organization’s new web app builder.
• Conducted user research, qualitative interviews, competitive analysis, user personas, user flows, information architecture, wireframes, and high-fidelity prototypes to communicate and present product requirements to.
• Redesigned a client’s (medical provider) responsive dashboard for greater ease and speed in viewing relevant information and performing tasks.
• Designed a client’s on-boarding and login screen for a mobile application.
• Evaluated client websites and applications, providing usability feedback and crafting solutions for pain points to improve user task completion and experience.

Greater New York City Area

• Worked closely with product and engineering teams to develop and iterate on the YouCam augmented reality virtual try-on application in a fast-moving agile environment.
• Leveraged user research to create and communicate UX deliverables; wireframes, user flows, and functional specifications to developers to improve the user experience and enhance customer conversion.
• Conducted 2 rounds of usability testing, qualitative interviews and presented findings to the product team.
• Conducted and presented an in-depth analysis of the current retail landscape to solve pain points and drive conversion. Provided the marketing team with actionable recommendations to engage consumers at all touch.
• Analyzed and presented Q2 Asia Pacific performance data for the brand president and CEO’s upcoming visit to the Shanghai office.
• Shadowed the Millennial Advisory Board during their digital innovation and single database platform transition.

Singapore

• Developed and presented SK-II’s 2018 social content plan that supported advertising strategies, design considerations, and business objectives across all customer touch-points.
• Created campaign briefs and worked collaboratively with creative and production teams to execute photo and video production for current advertising campaigns.

Mumbai Area, India

• Worked closely with the senior fashion editor and fashion coordinator to plan and execute the 2014 Vogue Beauty Awards.
• Collaborated with creative and production teams to produce the publication's cover shoots.
• Established relationships and collaborated with designers and sponsors to source apparel and accessories for the publication's content production and events.

Bachelor’S Degree, Management Information Systems, General

Ib (International Baccalaureate) Diploma