Maxine Lauzon Email & Phone Number

British Columbia, Canada

Coordinated with Marketing and Creative Teams, as well as various Company Departments to facilitate and execute multiple Marketing initiatives.- Managed the redesign and relaunch of the company’s blog and created a new customer-centric experience on the website.- Resource allocation management of all incoming creative requests.- Developed marketing email tasks, as well as provided copy and creative direction for emails.- Coordinated with Marketing Managers to create and publish a monthly Marketing Activations Newsletter focusing on promotions, grand openings, and customer education events.

Foothill Ranch, California, United States

Coordinated with Sales and Product Managers, along with Marketing and Events Teams, to best optimizeSales Representatives’ outreach efforts.- Provided audits of internal resource platforms, as well as created guidelines, developed ownership dashboards, and built out review processes based on those audits.- Developed, implemented, and maintained a New Hire Onboarding Framework for Sales Representatives, as well as created multiple ad-hoc training initiatives and lessons.- Coordinated with Product Managers and Marketing Managers to create and publish a monthly Sales Communication Newsletter, and various other sales content, on internal resource platforms.- Conducted regular maintenance and updates to internal resource content.- Developed and maintained email marketing campaigns for Sales Representatives.- Assisted with on-site setup and creative material coordination for events.

Orange County, California Area

Created and managed marketing materials and campaigns for this California-based real estate marketingfirm.- Developed digital and print marketing materials for Sales Representatives, as well as created, maintained, and communicated promotional codes to Sales Teams.- Regularly designed and published promotional email campaigns and social media posts, as well as maintained company mailing lists and marketing calendars.- Worked with Graphics Team to ensure website, plus all marketing and sales content, was updated to align with new brand guidelines in terms of style, quality, and voice.- Assisted Graphics Team in redesigning company website.- Prepared for trade show events by creating and organizing sample orders, booth materials, and marketing collateral. Also provided on-site retail and technical support for events.

Zurich, Switzerland

Served as primary media contact for francophone regions of Europe and Canada at this high-end Swissrunning performance company.- Provided exceptional media monitoring, event organization, and digital press release creation (in both English and French).- Researched, contacted, and enlisted Media Influences to become Brand Ambassadors.- Aided Marketing and Sales Teams in organizing product events. Also provided on-site retail support.

Irvine, Ca

Conducted marketing research, prepared presentations, as well as reviewed and organized severalcompany databases for this Southern California master builder firm.- Coordinated event programs for company employees.- Created and updated employee resumes and project summaries.- Updated and organized company’s contact database.

Montreal, Canada Area

Recruited by the Canadian subsidiary of this iconic sports company to assist in providing marketing research, as well as conducting data compilation.- Updated and organized coverage of Oakley Progression Session and Pan-American Games.- Coordinated elements of product launches and PR events.- Compiled comprehensive reports for Oakley PR Department, including adding, updating, and organizing PR contacts.

Foothill Ranch, Ca

Completed independent marketing research and graphic work for Oakley’s Custom Department.- Assisted with marketing procedures to improve sell-in and sell-through.- Organized and presented audit of competitors’ retail custom departments.- Designed a newsletter template to highlight each team’s accomplishments.- Researched and executed new storage system for sunglass components.

Bachelor'S Degree, Marketing And French, Graduate

Activities and Societies: President's List, Haven ClubBachelor of Arts (Marketing & French). Graduated Summa Cum Laude

High School Diploma Honors (Valedictorian)

Activities and Societies: Homework Lab President, Academic Decathlon