Maxine Lee Email & Phone Number

Singapore, Singapore

• Marketing
• Reports directly to the Co-founders of the business, I spearhead and develop the full spectrum of online and offline marketing strategies, planning and implementation
• Manages both Facebook and Instagram pages which include developing social media strategies, content calendarplanning, monthly product photoshoot, scheduling of posts and responding to comments and inbound.
• Drive collaboration with all key stakeholders (Co-founders, franchise partners… Show more Marketing
• Drive collaboration with all key stakeholders (Co-founders, franchise partners, shopping malls management, and ops team) to continuously increase brand awareness and market share through key and tactical promotions.
• Identify and initiate strategic partnership opportunities with relevant brands to mutually leverage and increase brandawareness and association

Bukit Timah Plaza #B1-52B

• Direct and manage all PR and Marketing strategies i.e. Media outreach, hosting of independent/community bloggers, Social Media management, Sponsorships, and strategic partnerships with partners)
• Initiate and develop new business development strategies in line with brand interests (e.g. Pop-up events at corporate offices, CSR efforts etc)
• Manage and oversee day-to-day business operations to ensure healthy stocks inventory and smooth customer experience
• Maintain good working… Show more
• Maintain good working relationship with internal and external key stakeholders (both existing and new) and explore new business opportunities Show less

Blk 13 Dempsey Road

• Manage all Marketing initiatives (partnership, events, internal/external promos etc) across 2 brands under the group (i.e. Little House of Dreams and Dreams and Confetti)
• Work closely with appointed PR agency for all media-related events and queries
• Manage existing accounts and develop new wholesale accounts and attend to Corporate sales queries
• Collaborate with Departmental stores for effective planning and execution of campaigns/promos
• Oversee Operations team to ensure… Show more
• Oversee Operations team to ensure smooth executions of events/activities and successful fulfillment of orders at retail ground level Show less

Raffles Place, Singapore

• Recommend and develop key quarterly strategies/campaigns within forecasted project budget to engage the PURE community and drive business ROI and team’s KPI of customer acquisition and retention.
• Work closely and effectively with different functional departments to understand market trends and to conceptualize, implement and evaluate internal activations across various business units (Corporate, Operations.
• Spearhead all joint… Show more
• Spearhead all joint partnerships initiatives for the Group by identifying, establishing and maintaining positive and long-term relationships with aligned brands/partners to build mutually-beneficial and strategic.
• Initiate first draft of copy and work with internal Copyeditors and Design Team to develop and launch ATL & BTL marketing collaterals.
• Regular monitoring, tracking and analyzing of the industry’s dynamic competitive landscape and to understand the PURE brand’s SWOT.

Jurong East, Singapore

• Co-champion in the development, implementation and evaluation of new product launches, consumer campaigns, and other A&P activities such as Tertiary Activations & Facebook Contest
• Co-champion in the development, implementation and evaluation of PR plan that support the marketing plan and brand image.
• Assisted Brand Manager and worked closely with assigned agencies in the development, implementation and evaluation of consumer campaigns’ ATL & BTL materials.
• Monitored, tracked… Show more
• Monitored, tracked and reported competitors’ activities in monthly business presentations.
• Worked with Supply Chain to coordinate the delivery of POSM to Eye Care Professional partners.