Marketing• Reports directly to the Co-founders of the business, I spearhead and develop the full spectrum of online and offline marketing strategies, planning and implementation• Manages both Facebook and Instagram pages which include developing social media strategies, content calendarplanning, monthly product photoshoot, scheduling of posts and responding to comments and inbound messages/queries• Drive collaboration with all key stakeholders (Co-founders, franchise partners… Show more Marketing• Reports directly to the Co-founders of the business, I spearhead and develop the full spectrum of online and offline marketing strategies, planning and implementation• Manages both Facebook and Instagram pages which include developing social media strategies, content calendarplanning, monthly product photoshoot, scheduling of posts and responding to comments and inbound messages/queries• Drive collaboration with all key stakeholders (Co-founders, franchise partners, shopping malls management, and ops team) to continuously increase brand awareness and market share through key and tactical promotions, and outreachinitiatives• Identify and initiate strategic partnership opportunities with relevant brands to mutually leverage and increase brandawareness and association• Copywrite and develop all artworks and promotional collaterals together with appointed designer• Work with production team to create new/seasonal flavours and promotions based on industry market trends observed and consumers purchasing patterns analysed• Establish and maintain close relationship with social media influencers and bloggers for food tastings, new outlet visits and sponsorship initiatives to expand on brand exposure and outreach• Continuously improve on customers’ Rewards programme, retention and re-engagement initiatives.• Work alongside co-founders to set ground works for expansion plans into PhilippinesCustomer Service1 year into the company, I also took on an additional role to handle and manage the customer service aspect of the brand;• In-charge of the full process of managing customers’ feedback and complaints from start through to final resolution• Initiate creative ways to improve operation staffs’ service standards through service training and SOP Show less

• Direct and manage all PR and Marketing strategies i.e. Media outreach, hosting of independent/community bloggers, Social Media management, Sponsorships, and strategic partnerships with partners)• Initiate and develop new business development strategies in line with brand interests (e.g. Pop-up events at corporate offices, CSR efforts etc)• Manage and oversee day-to-day business operations to ensure healthy stocks inventory and smooth customer experience• Maintain good working… Show more • Direct and manage all PR and Marketing strategies i.e. Media outreach, hosting of independent/community bloggers, Social Media management, Sponsorships, and strategic partnerships with partners)• Initiate and develop new business development strategies in line with brand interests (e.g. Pop-up events at corporate offices, CSR efforts etc)• Manage and oversee day-to-day business operations to ensure healthy stocks inventory and smooth customer experience• Maintain good working relationship with internal and external key stakeholders (both existing and new) and explore new business opportunities Show less

• Manage all Marketing initiatives (partnership, events, internal/external promos etc) across 2 brands under the group (i.e. Little House of Dreams and Dreams and Confetti)• Work closely with appointed PR agency for all media-related events and queries• Manage existing accounts and develop new wholesale accounts and attend to Corporate sales queries• Collaborate with Departmental stores for effective planning and execution of campaigns/promos • Oversee Operations team to ensure… Show more • Manage all Marketing initiatives (partnership, events, internal/external promos etc) across 2 brands under the group (i.e. Little House of Dreams and Dreams and Confetti)• Work closely with appointed PR agency for all media-related events and queries• Manage existing accounts and develop new wholesale accounts and attend to Corporate sales queries• Collaborate with Departmental stores for effective planning and execution of campaigns/promos • Oversee Operations team to ensure smooth executions of events/activities and successful fulfillment of orders at retail ground level Show less

• Recommend and develop key quarterly strategies/campaigns within forecasted project budget to engage the PURE community and drive business ROI and team’s KPI of customer acquisition and retention.• Work closely and effectively with different functional departments to understand market trends and to conceptualize, implement and evaluate internal activations across various business units (Corporate, Operations, Personal Training, Group Fitness, Yoga and Retail).• Spearhead all joint… Show more • Recommend and develop key quarterly strategies/campaigns within forecasted project budget to engage the PURE community and drive business ROI and team’s KPI of customer acquisition and retention.• Work closely and effectively with different functional departments to understand market trends and to conceptualize, implement and evaluate internal activations across various business units (Corporate, Operations, Personal Training, Group Fitness, Yoga and Retail).• Spearhead all joint partnerships initiatives for the Group by identifying, establishing and maintaining positive and long-term relationships with aligned brands/partners to build mutually-beneficial and strategic collaborations.• Initiate first draft of copy and work with internal Copyeditors and Design Team to develop and launch ATL & BTL marketing collaterals.• Regular monitoring, tracking and analyzing of the industry’s dynamic competitive landscape and to understand the PURE brand’s SWOT.• Create and contribute creative content for the Group’s official social media platforms (Facebook and Instagram) to amplify audience engagement and interaction level.• Attend to and assist in the liaison and negotiation for PR/Media requests and annual CSR campaigns for the Group.• Track and analyze leads trend and target audience behavior based on past years’ study of market insights. • Other administrative works (Daily online leads distribution and report, Marketing invoices, online enquiries etc). Show less

• Co-champion in the development, implementation and evaluation of new product launches, consumer campaigns, and other A&P activities such as Tertiary Activations & Facebook Contest• Co-champion in the development, implementation and evaluation of PR plan that support the marketing plan and brand image.• Assisted Brand Manager and worked closely with assigned agencies in the development, implementation and evaluation of consumer campaigns’ ATL & BTL materials.• Monitored, tracked… Show more • Co-champion in the development, implementation and evaluation of new product launches, consumer campaigns, and other A&P activities such as Tertiary Activations & Facebook Contest• Co-champion in the development, implementation and evaluation of PR plan that support the marketing plan and brand image.• Assisted Brand Manager and worked closely with assigned agencies in the development, implementation and evaluation of consumer campaigns’ ATL & BTL materials.• Monitored, tracked and reported competitors’ activities in monthly business presentations.• Worked with Supply Chain to coordinate the delivery of POSM to Eye Care Professional partners. • Managed marketing assistant in executing campaign reimbursement process and worked closely with Marketing Manager and Finance to review, modify & improve process.• Responsible for the development and execution of website content and campaigns with assigned agency to raise brand awareness of key offers, encourage trial and improve the overall consumer journey.• Developed, executed, measured and improved interactive projects by working across functional departments with the support of assigned agency.• Assisted ad-hoc admin support (e.g. invoices / bin code creation or any). Show less