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I am an experienced business and technology journalist. I create expert branded content that meets the client brief while maintaining the integrity of independent editorial.Having worked across print and digital I am capable of tailoring copy to meet the objectives of different formats and different audiences. At Seven I work on the Fujitsu account as the deputy and digital editor for I-CIO.com. I produce and commission written, video and graphic-led content, analyse and report on web performance and manage the social media accounts.I work closely with our video team to organise high-production video shoots with C-level executives across the globe. To aid content distribution I work with the design team to brief them on supplementary graphic-led content to support the distribution of our features, e.g creating gifs.While at B2B Marketing I am proud to have taken the magazine to an award-winning standard, and also to have launched a digital version of the publication.I was solely responsible for the production of B2B Marketing’s flagship product, its monthly magazine. My feature ideas were also some of the company’s most successful traffic-drivers.I'm experienced in using CMS, ESPs and web and social analytics platforms. I also have experience of hosting industry panel discussions.Specialties: Business technology, B2B marketing, women in business, communications trends, social media, digital.
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StrategistThe Guardian LabsLondon, Gb -
StrategistThe Guardian Labs Feb 2022 - Present -
Commissioning EditorThe Guardian Labs Jan 2019 - Feb 2022London, United KingdomIdea generation for branded content campaignsPitching campaigns to media agencies and clientsCommissioning print, digital and social branded contentEditing and writing print and digital featuresEditing and writing ad copy -
Deputy EditorSeven Feb 2016 - Dec 2018I work full-time on the Fujitsu-partnered technology site I-CIO.com. I'm responsible for managing the content on the website, writing, commissioning and editing features, sourcing and conducting interviews with C-level execs across the globe and managing the social channels. I track the impact and success of content and use these statistics to drive the content strategy. I report trends and findings to the client in monthly board meetings.Topics covered include the business impact of digital transformation, IT trends, technology's impact on society, AI and machine learning, and the impact of tech on the C-suite. -
Magazine EditorB2B Marketing Mar 2014 - Jan 2016London, United Kingdom -
Deputy EditorB2B Marketing Feb 2013 - Mar 2014I manage the monthly magazine press and production schedule ensuring the publication of 10 issues a year to our growing subscription base.It's my responsibility to generate feature ideas and commission them out to our team of freelancers. There is no production department, so I liaise directly with the external magazine designer and am responsible for subbing all magazine copy.I work closely with our internal editorial team and manage the proofing schedule and also oversee any inhouse features. I arrange and write a monthly profile interview with a leading senior marketer.I work with the online team to ensure magazine copy is supported digitally and help promote articles across all our social media networks. -
ReporterB2B Marketing Dec 2010 - Feb 2013I represent the company at industry events, write news on a daily basis and features on a monthly basis. I commission and edit magazine copy on a regular basis and manage the company's social media activity.I liaise with senior marketers and stay up to date with industry developments. -
Editorial AssistantB2B Marketing Jun 2009 - Dec 2010I coordinate with the online editor to write daily news for website, I manage several columns and pages within the magazine as well as writing a feature every month. I compile and manage the weekly editorial emails and film and edit video for the site. -
News ReporterGuardian Aug 2009 - Sep 2009I was here on a short placement. I moved around several editorial desks.
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News ReporterHarrow Observer Jan 2009 - Apr 2009I was here on a short placement and continued to submit articles that were published.
Maxine Marshall Skills
Maxine Marshall Education Details
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Journalism
Frequently Asked Questions about Maxine Marshall
What company does Maxine Marshall work for?
Maxine Marshall works for The Guardian Labs
What is Maxine Marshall's role at the current company?
Maxine Marshall's current role is Strategist.
What is Maxine Marshall's email address?
Maxine Marshall's email address is ma****@****n.co.uk
What is Maxine Marshall's direct phone number?
Maxine Marshall's direct phone number is +4420777*****
What schools did Maxine Marshall attend?
Maxine Marshall attended University Of Westminster.
What skills is Maxine Marshall known for?
Maxine Marshall has skills like Social Media, Copywriting, Journalism, Editing, Editorial, Digital Marketing, Writing, Magazines, Proofreading, Publications, B2b Marketing, Publishing.
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Maxine Smedley
Uddingston -
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1epsilontel.com
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