Maxine Horton Email & Phone Number

Kalamazoo, Mi, Us

• Plan marketing and branding, implementation, management, and evaluation of annual direct mail, email and social media appeals for alumni, parents, and friends, assessing processes, partnerships, performance, and ROI. • Partner with College Marketing and Communication (CMAC) and Donor Relations to incorporate coordinated messaging and themes across campaigns and fundraising initiatives.• Work cross-functionally to create solicitation strategies incorporating concept development, audience segmentation to drive donor acquisition and retention.• Maintain and update webpages per CMAC and Web Services guidelines. • Collaborate with annual giving team on student philanthropy and young alumni initiatives, educating on importance of connection and financial support.

South Haven, Michigan, United States

• Assisted Executive Director and ad hoc committees in campaign fundraising, events and administrative tasks for a multimillion-dollar capital improvement campaign. • Managed Museum membership, processed cash and non-cash donations, social media campaigns, donor and member correspondence, ordering office supplies, and other duties as assigned. • During the summer season, I acted as administrative supervisor for Museum Ship's Store on weekends.

South Haven, Mi

• Managed email marketing• Processed memberships• Processed registrations for events• Worked with the Museum's paper collections, comprising rare books, ephemera, and periodicals from the late 19th and early 20th centuries• Worked as a project coordinator to update the collection and library catalogues• Created a digital catalogued record of the collections using the database

Kalamazoo, Michigan Area

Kalamazoo, Michigan Area

Bachelor’S Degree, Art History, History, Classic Civilizations

Activities and Societies: Alpha Lambda Delta, Classics ClubSenior Individualized Project: Books of Hours: A Guide to Female Patronage.

Art History