Providing digital identity market insight and expertise to newly reorganized company in the MFA space.

The Deepfake Summit (www.thedeepfakesummit.com) is the only event exclusively dedicated to exploring and understanding the rapidly evolving, cutting-edge technology driving deepfakes, harnessing broad-based interdisciplinary expertise to advance their appropriate use, and creating solutions to protect and defend against the dangers of their exploitation. The inaugural Deepfakes Summit will be held in Spring 2025.

I founded The Prism Project - A new paradigm for understanding the emerging digital identity ecosystem - to help identity industry influencers and decision-makers understand, innovate, and implement digital identity technologies and solutions. This innovative framework for understanding and evaluating the rapidly evolving biometric digital identity marketplace is the only market model that is truly biometric-centric based on the foundational conviction that in the age of digital transformation, the only true, reliable link between humans and their digital data is biometrics.

Deepfake Threats to Identity Proofing and Verification – DG working groupRealistic simulations of human voice, video and text created by “Generative AI” systems have proliferated over the last year. The simulations pose enhanced risk that Identity Proofing and Verification (IDPV) systems will be unable to distinguish real from fake signals. Organizations that rely on IDPV services to prevent fraud or impersonation are experiencing higher number and frequency of fraudulent attempts.This group will research how IDPV systems could be subverted or fooled by “deepfakes”, “Generative AI”, and other AI-related mechanisms.The anticipated output of the discussion group is a report describing the nature of the threats, vulnerabilities, and potential countermeasures.The report is intended to inform purchasers of IDPV services about AI-related techniques that may decrease the effectiveness of IDPV services, and to enable readers to discuss the topic and potential risk mitigation actions within their organization and with IDPV service providers.

Built industry leading brand recognized as the “go-to” authority for critical market intelligence and provocative business insights. Globally recognized, data-driven thought leader advocating for secure and privacy-enhancing biometric-based digital identity. Defined and directed brand strategy, positioning, and messaging, and digital and traditional marketing and sales content and programs that drive customer acquisition and revenue growth. Provided strategic services and market intelligence to premier client portfolio including high-profile startups, established vendors, investment banks, government agencies, integrators, and Fortune and Global 500’s such as Mastercard, IDEMIA, Thales, NEC, SITA, VIsionBox, Collins Aerospace, Boon Edam, Innovative Travel Solutions, Advent International, BMO, Riverwood Capital, Iris ID, Innovatrics, Integrated Biometrics, Microsoft, Accenture, IBM, Fujitsu, Unisys, DoD, CIA. ➥ Branded “go-to source” for critical market intelligence and analysis in support of M&A executive team due diligence phase of $40B private equity firm’s $2.7B acquisition of digital identity leader.➥ Defined strategy and target market restructuring for $2B airport IT solution provider’s biometric passenger facilitation business. ➥ Realized triple-digit start-up Demand Generation growth via strategic content creation and targeted digital marketing including website development, SEO, paid and earned media, A/B performance testing, and email and mobile-based communications. ➥ Acting CMO for early stage SaaS fintech start-up to overhaul marketing strategy and roadmap. Rebranded company based on a disruptive, market creation strategy, restructured business and SaaS pricing models, redeveloped website, digital content, advertising, and email marketing, and deployed Marketing and Sales automation tools.➥ Managed development of sales tools, presentations, client success stories, whitepapers, and other sales tools to enhance client acquisition efforts.

Porvided maket insight and strategic guidence.

Silicon Valley consultancy providing strategic marketing & business development for category creating emerging tech solutions Drove startup growth and aligned business models, developed company, product, and market positioning and messaging, and evaluated market opportunities. Recruited and collaborated with cross-functional teams and key decision makers to define, coordinate, and improve product development processes and marketing programs. Defined and assessed Minimum Viable Product (MVP) and product market fit metrics. Identified and profiled key target markets and customer personas, qualified strategic partners, analyzed competition, and designed and deployed traditional and digital demand generation programs to achieve customer acquisition and revenue targets. ➥ Built business case for $30M investment in interactive information and entertainment hospitality service. ➥ Created and managed digital advertising campaign for eCommerce site yielding 10% close rate.➥ Defined SaaS email marketing multimedia solution, produced functional specification, oversaw product development, and drove key strategic relationships for product delivery. ➥ Engineered interactive modeling tools that delivered competition insights, untapped market opportunities, and valuable partnership possibilities to guide executive decision making for clients.

Silicon Valley start-up offering interactive entertainment and information systems to luxury Pacific Rim hotel brands including Park Hyatt, Four Seasons, Mandarin Oriental, Ritz Carlton, and Sheraton Grand.Drove initial $10M revenue by establishing Pacific Rim operations and identifying and closing initial strategic accounts. Reduced sales cycle 50% by creating financial analysis models and interactive digital sales tools to rapidly qualify prospects and present customer revenue share projections. Championed the transition from technology to solution focused branding, positioning, and messaging. Launched five Pacific Rim Sales Offices and built and developed industry leading team of 30 in Sydney, Auckland, Bangkok, Hong Kong, and Singapore.

Raised $1M in seed funding and drove 100% annual revenue growth for Silicon Valley-based luxury-brand retail operation innovating 1-to-1 and automated B2C marketing➥ Deployed first Silicon Valley non-bookstore PC-based retail POS system.➥ Designed and implemented technology tools to track and plan inventory, monitor financial progress, and support customized 1-to-1 marking programs.➥ Hired, trained, managed, and mentored sales and marketing staff. ➥ Created innovative, award winning retail window displays

VERTICAL MARKET MANAGER: COMPUTED AIDED MOLECULAR DESIGNSilicon Valley-start-up innovating 3D Graphics technology Strategic Marketing and P&L responsibility for Computer Aided Molecular Design Market representing 30% of annual corporate revenue. Drove $40M revenue by cultivating key accounts and VAR relationships while reducing sales cycle by 50% by creating a mobile laboratory that enabled interactive customer experience, collaboration, and product evaluation. SALES TRAINING PROGRAM DEVELOPERCreated exceptional, highly valued and recognized corporate sales training program.EDUCATION MARKET SPECIALIST Developed and implemented promotional strategies for Technical Education program that doubled customer share in one year.3D GRAPHICS PROGRAMMING INSTRUCTORInstructed and evaluated Silicone Graphics technical staff and 500+ customers in the US and abroad on 3D graphics software programming.

Designed 2D and 3D projection functionality for CAD software. Project managed introduction of 2D region functionality and conversion of software from Fortran on VAX to C on Unix systems.

Developed 3D graphics library functionality test software. Supported Senior Programmer in development and implementation of software test plan.