Product research, management and growth outsource team.

My passion-driven side project to support independent photojournalists worldwide. This is how I'm paying back to the universe.

My passion-driven side project supporting independent art and photography book publishers worldwide. ThePhooks.com Marketplace supports photographic artists worldwide by giving them a scene to showcase and a place to sell their books. My "passion project" and personal product development playground where I do everything myself and learn new skills along with creating huge value for both indie artists and collectors.

— Leading product marketing & customer acquisition strategy for the B2C / B2B SaaS; — Managing a team of 23 mates remotely; Making the team happy about what they’re doing and inspired.
— Researching and re-developing the current freemium model. Implementing numerous UX/UI, traffic tests, re-developing Acquisition-Activation funnel. — Setting up product & marketing analytics for the product; — Leading Customer Development program: global markets, deep quality and quantitative interviews, implementing JTBD, ABCDx methodologies. — Developing a SMB & Enterprise product strategy, leading initial sales, partnerships. — Leading B2B product development strategy (API roadmap, featuring, initial case studies);

Contacts for reference by Request.

Leading Brand & Comms strategy, brand and campaigns development.
Marketing communication performance optimization, brand management & communications execution for the global online trading forex/CFD platform.- Implemented holistic customer insights program- Developed Brand & Communications strategy for the international online trading product performing under strict regulations.- Developed two Brand Creative platforms, a set of communication guides and toolkits for all the marketing channels.- Developed initial Marketing Compliance guide and supported Legal and Media teams in turning guides into practical and flexible regulative documentations for media partners to put their work under control, but keep the process smooth and friendly to small agencies.- Contributed to Customer Acquisition optimization - Developed customer Onboarding & Retention strategies, - Launched brand performance measurement project.

I developed a product and marketin strategy, a short and long-term roadmaps for this B2B2B ad tech startup which is providing automated native video advertising placement and Video Brand Safe technologies.

Was leading the full scope of the Pepsi brand digital marketing agenda for the 35 countries of Eastern Europe, reporting to Regional and Global top management.— established digital marketing planning and execution workflows for the new regional team from a scratch;— developed Campaigns content toolkit production and localization workflows— successfully launched 6 regional brand digital campaigns together with agency partners;— established long-term partnerships and projects with key media suppliers like Facebook, Google, Twitter, local platforms to enable long-term deals planning, discounts, collaborative research, and educational projects;— reduced content production P&L across the region by centralizing production and agency services spends.

New Customer acquisition channels development for e-commerce travel retailer.SMM, Content strategies, Customer Engagement and Retention programs, Media buying.

Leading the full process of marketing strategies and campaign development for agency pitches, creative teams management, campaign execution, and performance supervision. Initiated internal performance optimization initiatives: pitch preparation workflows, new business development performance evaluation, resource planning.

 Key brands: PepsiCo, Ferrero, Mondelez, JTI, Unilever, Tchibo, Home Credit Bank, Heineken, Rolls Royce digital strategy for Possible London agency. Leading a longterm project for CRM platform development for JTI (Tobacco).

Leading the full process of long-term brand digital strategies and campaign development, creative team management, campaigns execution, and performance supervision.Consulting other agencies of the WPP group: Heineken for Hungry Boys, took part in Rolls Royce digital strategy development for Possible London agency.

Leading independent Creative Agency in Russia and CIS, partner of Droga5 — the most effective independent agency of the year two years in a row according to Effie AwardsI was hired to develop marketing and communication strategies for clients like Google Russia, Beeline Russia, WWF, BBC Worldwide. Paid media planning, content strategies development, SMM, UX. Two projects were awarded:
- WildTattoo campaign for WWF: Golden Drum 1 shortlist, Epica 5 shortlists, Crystal Festival Silver and Bronze, Idea Festival Bronze, White Square festival bronze. Video: 

- User Engagement campaign for Google Russia:
A massive digital quest with a celebrity natively integrated into Google Services for Google Russia to build awareness and drive trial for all the Google’s consumer products in a single campaign: Idea festival silver, White Square Festival bronze and others.. Video: https://www.youtube.com/watch?v=HyDPcP8lUf4

Digital and strategic department leadership, creative team and production partners management. Team education and workflows development. — Established and successfully integrated digital department into the agency workflows to cover all the digital related needs of PR departments and establish a new source of a new business. — Acquired «Russian Standart Bank» and «Diners Club international" to the agency portfolio via digital projects.

1st strategic planner in the agency. Responsible for current projects, new busines development, internal strategic and creative workflow development.

Was managing web, context and social campaigns to drive customers to the website, reporting directly to the owner.

Leader of local entertainment media — web-journal “FANlife.ru”, it is a own project of “13 этаж” agency. Process management, content strategy, monetization, ads sales strategy