As a founding member of Facebook’s Scaled PMM Growth team, I served as an in-market product resource for sales teams, focused on advertiser activation and retention. I partnered with Sales and other Product Marketing Managers to build & activate go-to-market strategies for our highest priority product solutions. I lead the go-to-market strategy for the North America Scaled Entertainment vertical, and spent time supporting eCommerce, Retail, CPG, Tech, and Travel. During my tenure on the team, some of my key areas of focus and accomplishments were:• Leading development, socialization, and execution of global go-to-market efforts for FB Sales’ largest goal change in six years• Accelerating signal and direct response-centric product adoption and FB-native subscription strategies within the Streaming sub-vertical• Developing a prototype to test and operationalize FB’s offline strategy for the Scaled Retail channel resulting in an increase in product pitches and offline data passed to FB • Defining key components of the PMM team’s operating model, including how we leverage data-driven insights to identify regional and vertical growth opportunities and influence Sales prioritization and goals.

Key member of the team which launched Instagram’s business solutions globally. I co-led the SMB category product strategy and drove go-to-market strategies and adoption of Instagram’s Small & Medium Business solutions while also providing platform guidance and insights to SMB marketers. Highlights during my time in role include:• Serving as Global Coordinator and leading an XFN team consisting of Partnerships, Product Marketing, Comms, PR, and Sales to successfully launch Instagram’s first Branded Content product• Co-authoring Instagram’s first ever Branded Content sales narrative • Partnering with XFNs to define the SMB channel’s go-to-market strategy for IG Business Tools and IG Stories rollouts• Leading Instagram’s involvement in the SMB channel’s global Liquidity efforts, developing scalable programs to drive growth and goal attainment

As an Account Manager I was directly responsible for building relationships and helping Retail clients drive business results on Facebook and Instagram through consultation, education, and support.

Led sales efforts to develop key external partnerships in the Member Purchase Program by implementing targeted marketing programs and partner development strategies.- Responsible for marketing & sales efforts to promote year on year growth of MPP Public accounts in the CA and Pacific NW territories- Leveraged internal support teams and field reps to assist in business development- Sold program benefits to iT coordinators and set up contracts to incentivize partnerships- Delivered executive presentations to senior level account contacts- Attended on-site customer visits to grow relationships and increase effectiveness- Worked with channel partners on sales promotions and merchandising

Held direct monthly quota responsibility for a team of 10-15 direct reports. Managed their daily sales performance by setting team direction and motivating the team to achieve business revenue and profitability goals.- Leveraged relationships in other organizations to provide career direction to direct reports.- Delivered on a $4M quarterly quota comprised of revenue and margin components.- Balanced strategic initiatives with site performance metrics and helped build site culture- Received a 99% feedback score from direct reports in "Effective Leadership" on the annual "Tell Dell" survey

Held coaching responsibility for the sales performance of sales agents. Managed their daily sales performance by aligning and motivating them to achieve specific goals and metrics set by sales leadership.- Developed sales acumen of new and tenured sales reps- Lead various site initiatives and projects for Dell's Consumer Sales organization- Consistently performed in the top quartile against peers

Selected as one of nine pilot reps to drive incremental revenue, units, and margin into Dell's Consumer business through outbounds and pipeline management. During this period, I managed a client list of hundreds of existing Dell customers, resolving customer satisfaction issues while uncovering new business opportunities.

- Fielded inbound calls, selling consumer hardware and software- Led New Hire Mentor Program to assist and coach new sales reps- Held team advocate roles in printers, close rate, and OSCAR call model