We're a team of high level thinking + doing. Brand fixers that help businesses in transition navigate through. We believe that brands that want to grow need three core elements: (1) a meaningful, relevant, resonant, ownable, singular story (we call it the goodIdea, our specialty.)(2) an actionable plan for thoughtfully and efficiently sharing that story with the right consumer target in the right places (a goodPlan, our specialty, too)(3) and laser-focused creative that tells your story to the audience most primed to hear it (goodCreative and goodExecution)We do part 1 & 2 and sit at the center of the solution we custom build for 3 depending on the makeup of your business, your goals, and how you imagine getting there. This intentional work is used to drive growth, company culture, innovation, a capital raise, or towards an equity event. We've baked a lot of cakes in our 15+ years working together. It transforms your business from the inside out.Our process is that good.

Dubbed, "Marfa's Living Room," this coffee-centric, mixed-use retail location serves as a community gathering space that supports local journalism in far west Texas.

Publisher & Co-owner of The Big Bend Sentinel, an institution of far West Texas that has been reporting on news and events since 1926

A targeted ad network connecting national, socially-conscious brands with highly engaged consumers via local, independent journalism.It's uncluttered advertising + societal benefit. We're on a mission to move 5% of media budgets to win customers while building informed communities for the sake of our democracy

I was the goodDog at LeadDog Marketing Group helping mission-driven brands move from subculture to pop-culture. Focusing on making internal and external change, I helped drive LeadDog to live their values and become a registered B Corp as well as worked to create, and express, emotionally-driven brand positions and campaigns for conscious consumer brands.

I collaborated internally across multiple disciplines – Sports Marketing, Experiential Marketing, Aerial Advertising, Outdoor Advertising – to provide the best fit for how a partner could leverage one of the largest communications companies in the US.