Helping brands improve marketing effectiveness and unlock new growth vectors with strategies that blend creativity and behavioural science to solve problems.

- Helped local businesses develop GTM strategies- Worked alongside in-house teams to optimise creative strategies- Consulted with SME's on digital strategy for Web3- Helped brands build AI MarTech into their content strategy

- Developed OOH strategy for visiting performers- Helped with creative strategy- Created special promotions to drive sales- Trained activation teams on best practices for direct OOH advertising (flyering)- Led OOH activation teams- Managed sourcing & logistics of OOH assets (posters, flyers, merch, etc)

- Updated digital marketing strategy- Built social media strategy- Developed creative strategy for new products- Created campaign briefs- Optimised digital marketing strategy