Max Katzman Email & Phone Number

Jacksonville, Florida, United States

As a Senior Specialist on the Digital Commerce team, I bring a comprehensive blend of expertise, innovation, and curious thinking to Swisher. My role is crucial in steering digital marketing and e-commerce strategies and operations, ensuring they align with the evolving landscape as well as consumer expectations.- Develop and implement strategic plans for e-commerce operations, focusing on maximizing efficiency and profitability for core e-commerce brands.- Oversee the integration of new e-commerce technologies, ensuring seamless adoption across various platforms and touchpoints.- Analyze market trends and consumer behavior to inform data-driven decisions and enhance the online shopping experience.- Collaborate closely with the IT, Creative, Brand, and Legal departments to ensure robust and scalable e-commerce infrastructure.- Manage key projects, from conceptualization to execution, ensuring timely delivery within budget constraints.

Developed a music-based livestreaming channel from the ground up and obtained a record-breaking 75,000+ concurrent viewership with 200,000+ followers. Fostered relationships with companies such as Reddit, Twitch, Pandora, Blizzard, and Comedy Central. Covered by New York Magazine, the Associated Press, Mashable, The Independent, and National Public Radio.

Jacksonville, Florida, United States

- Provided tobacco and hemp product marketing expertise to help drive brand positioning, consumer research initiatives, and category analysis.- Developed and implemented digital advertising campaigns to drive brand awareness and conversion.- Increased website traffic by 570% vs the previous period and achieved a 10% uplift in sales.- Used HubSpot to design, A/B test, and analyze performance of full-funnel email marketing campaignsto 100,000+ subscribers.- Maintained and presented e-commerce, social media, loyalty, and email marketing reports to key leadership personnel to help drive the digital direction and support the brands.

Jacksonville, Florida, United States

- Led the e-commerce strategy for multiple brands averaging $100,000 per month in online sales.- Increased monthly AOV by 26% via site optimization initiatives and timely product promotions.- Managed SEO and site development/redesigns to engage new and existing users, drive website conversions, and improve brand messaging.- Conceptualized and executed an innovative customer loyalty program which has grown to 6,000+ users.- Converted new customers into brand ambassadors, driving $1,000,000+ in repeat retail sales

Jacksonville, Florida Area

- Effectively launched brand campaigns on social media platforms including Instagram, Twitter, and Facebook.- Leveraged expertise with Adobe Creative Suite products such as Photoshop, Illustrator, and InDesign to produce engaging, story-driven, and impactful social content.- Coordinated influencer, affiliate, and referral programs with agencies on retainer.- Successfully exceeded industry engagement rate benchmarks and attracted new users to the brands.- Worked cross-functionally with the customer service department to develop consumer-centric messaging and scripting for follow-ups, complaints, and Adverse Event Reports.

San Francisco Bay Area

As the Director of Marketing/Community, I was the primary content producer for a post-partisan political news network on Facebook and the Web.- Spearheaded marketing efforts and video production to generate 20M+ combined total video views across all digital platforms- Grew Facebook Page “Likes” to 350,000+ in 3 months via organic and paid social marketing campaigns.- Successfully lowered cost-per-acquisition from $0.58 to $0.08- Effectively leveraged popular news stories to propel 60+ custom-made videos to 100,000+ views/video.- Managed a $50,000 marketing budget for community member acquisition and engagement that resulted in Weekly Post Engagements often matching or superseding industry competitors like “The New York Times,” “VICE,” and “BuzzFeed Politics”.- Tracked, analyzed, and optimized for social media metrics + Key Performance Indicators via Google Analytics, Facebook Ads Manager, and Mixpanel.

Oakland, California

As the Marketing and Community Manager for AMPLI.FI, I managed artist/streamer relations with 40+ musicians from around the world, helped generate and curate website content, developed and oversaw marketing campaigns for viewer/streamer acquisition and retention, constructed and negotiated contracts with content providers and their managers/record labels, and provided technical help and professional live streaming advice to partnered streamers. - Managed musical artist outreach and acquisition that resulted in over 500 musicians streaming on the platform.- Obtained 70k+ users in 4 months through marketing campaigns led on Facebook, Twitter, and Instagram.- Built relationships with content creators and key social media influencers on YouTube, Instagram, and Twitter for campaign promotion and user acquisition.- Wrote, designed, and distributed the company’s weekly newsletter to 10k+ subscribers via Mailchimp.- Consistently followed up on user feedback and worked with engineering and design teams to help shape the direction of the product.- Wrote and negotiated contracts with musical artists and their management teams/record labels.

Manhattan, New York

- Assistant to the primary research physician in the Mood and Anxiety Disorders Program- Spreadsheet formation and data input- Filing and organization of patient profiles- Assisted with the development and implementation of grant requests- Researched novel literature for the publishing of abstracts and papers

Finance, General, Junior Year

Activities and Societies: Law School's War of Words member - "a weekly co-curricular course that trains you to make quick, one-minute.

Education record

Education record

Internship, Mood & Anxiety Disorder Research

Internship, Mood & Anxiety Disorder Research