Founder | Fractional Cmo - Leading Businesses To Profitable Growth
Keen Consulting - Profit & Market Share Growth Through Holistic Marketing Strate
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Max Keen Email & Phone Number
Founder | Fractional CMO - Leading businesses to profitable growth
at
Keen Consulting - Profit & Market Share growth through holistic marketing strate
1 work email found
@asics.com
2 phones found area 188 and 120
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Keen Consulting - Profit & Market Share growth through holistic marketing strate
Role
Founder | Fractional CMO - Leading businesses to profitable growth
Location
The Randstad, Netherlands, Netherlands
Who is Max Keen? Overview
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Max Keen is listed as Founder | Fractional CMO - Leading businesses to profitable growth at Keen Consulting - Profit & Market Share growth through holistic marketing strate, based in The Randstad, Netherlands, Netherlands. AeroLeads shows a work email signal at asics.com, phone signal with area code 188, 120, and a matched LinkedIn profile for Max Keen.
Max Keen previously worked as Founder | Consultant | Director of Marketing - leading brands and businesses to profitable growth at Keen Consulting - Marketing Strategy | Advertising & Media | Product Portfolio Strategy | Leadership and Professor of Management at Indian Institute Of Management Rohtak. Max Keen holds Mba, General Management - Marketing from Duke University - The Fuqua School Of Business.
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{first}.{last}@asics.com
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Profile bio
About Max Keen
A Global Marketing Director, internationally experienced in senior Marketing and Category roles across the FMCG/CPG (Fragrance, Skin Care & Feminine Hygiene), Sports and Aviation industries, who builds & leads strong marketing teams to grow brand share & profits.Core competencies in team leadership, business strategy, brand building, product portfolio management, integrated communication plans (creative & media), endorsements and partnership negotiations.Curious, creative, competitive, team-player; motivated by challenges and elevating team performances. Global perspective & understanding of different cultures. Fluent in English & Spanish, with practical understanding of French, Dutch and Portuguese to get around. Dutch & Argentine passports.
Listed skills include Strategy, Product Development, New Business Development, Marketing, and 15 others.
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Max Keen's current company
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Keen Consulting - Profit & Market Share Growth Through Holistic Marketing Strate
9 roles · 18 years
Max Keen work experience
A career timeline built from the work history available for this profile.
Founder | Consultant | Director Of Marketing - Leading Brands And Businesses To Profitable Growth
Current
Keen Consulting - Marketing Strategy | Advertising & Media | Product Portfolio Strategy | Leadership
I help businesses develop and implement marketing strategies that leverage their competitive advantages, reconciling their short-term urgencies with long-term objectives. My focus areas are in developing sustainable marketing strategies and building brands by helping segment, target and deliver competitive, consumer-centric value propositions.My core.
May 2023 - Present
Professor Of Management
The Indian Institute of Management, is India's premier business school for management, with faculties spread across the country. It is the leading source of India's management talent pool.Taught a full-credit graduate course on the subject of "Leadership and Team Management" to Indian entrepreneurs completing their Masters.
Dec 2022 - Apr 2023
Acting Vp Marketing & Product Management
Inov-8 is a British sports brand with origins in the niche sport of Fell Running, that has expanded into Trail Running, Hiking and Cross-Training.Led the Marketing and Product Management teams during the Covid-19 pandemic.Coached and guided the teams to develop 3-year category plans, optimise product ranges, develop competitive value propositions, help.
2020 - May 2022
On Leave
Sabbatical year to travel around the world.- Studied Dutch- Updated latest Digital Marketing through an executive course with London Business School.
Oct 2018 - Dec 2019
Global Category Director - Tennis, Rugby And Indoor Sports
Globally responsible for leading the CPS (Core Performance Sports = non-Running sports) category. I managed this responsibility remotely from Amsterdam, while being part of the HQ team in Japan, given that the category included many sports that were most relevant in EMEA (e.g.: Rugby, Volley, Handball, Tennis & Cricket). In this role, I helped ASICS become.
Jan 2016 - Sep 2018
Group Marketing Director - Emea
Led the Performance (Sports) team, which accounted for 80% of ASICS EMEA sales. During this time, we doubled the business to €900M, helped make ASICS EMEA the most profitable global subsidiary, and increased Brand Awareness & Attitudinal Equity by >50% throughout EMEA.We did this by leading the global re-positioning of the brand, translating this.
Jan 2011 - Dec 2015
Senior Marketing Manager - Asics Brand
Managed ASICS Brand communications (Performance & Lifestyle) in EMEA.Reorganised how the EMEA marketing team collaborated with the local marketing teams, resulting in better strategic alignment, execution and resources optimisation. Set new processes and KPIs to measure ourselves against pre-agreed objectives. Reviewed strategic partner agencies, resulting.
2008 - Dec 2010
Marketing Manager
Marketing Manager for Neutrogena (Skin Care brand) for USA market- Marketing Manager for Body Care (moisture & shower) + Hand Cream- Marketing Manager for Facial Moisture and Treatment
Jan 2001 - Sep 2007
3 education records
Max Keen education
Mba, General Management - Marketing
Mastering Digital Marketing: Seo, Sem, Social Media And Beyond, Digital Marketing
Bs, Business Administration
FAQ
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What company does Max Keen work for?
Max Keen works for Keen Consulting - Profit & Market Share growth through holistic marketing strate.
What is Max Keen's role at Keen Consulting - Profit & Market Share growth through holistic marketing strate?
Max Keen is listed as Founder | Fractional CMO - Leading businesses to profitable growth at Keen Consulting - Profit & Market Share growth through holistic marketing strate.
What is Max Keen's email address?
AeroLeads has found 1 work email signal at @asics.com for Max Keen at Keen Consulting - Profit & Market Share growth through holistic marketing strate.
What is Max Keen's phone number?
AeroLeads has found 2 phone signal(s) with area code 188, 120 for Max Keen at Keen Consulting - Profit & Market Share growth through holistic marketing strate.
Where is Max Keen based?
Max Keen is based in The Randstad, Netherlands, Netherlands while working with Keen Consulting - Profit & Market Share growth through holistic marketing strate.
What companies has Max Keen worked for?
Max Keen has worked for Keen Consulting - Profit & Market Share Growth Through Holistic Marketing Strate, Keen Consulting - Marketing Strategy | Advertising & Media | Product Portfolio Strategy | Leadership, Indian Institute Of Management Rohtak, Inov-8, and Sabbatical Break.
How can I contact Max Keen?
You can use AeroLeads to view verified contact signals for Max Keen at Keen Consulting - Profit & Market Share growth through holistic marketing strate, including work email, phone, and LinkedIn data when available.
What schools did Max Keen attend?
Max Keen holds Mba, General Management - Marketing from Duke University - The Fuqua School Of Business.
What skills is Max Keen known for?
Max Keen is listed with skills including Strategy, Product Development, New Business Development, Marketing, Integrated Marketing, Direct Marketing, Marketing Research, and Business Development.
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