Hello. I'm Max König, brand strategist and creative director. I've been lucky enough to work for awesome brands, with incredible people and results that make me very proud. I've had the honor of being invited to be part of the jury of advertising festivals from places like New York, Cannes, Costa Rica and South Korea, and my work has been awarded all over the world. After I studied marketing & communications in Santiago, Buenos Aires and Barcelona, I began working in advertising as a creative copywriter for Y&R Santiago. There I was able to work with brands from all over the world, became creative director in charge of an amazing team and conquered the most challenging advertising awards and festivals. At the same time I was creative coordinator in charge of coordinating our office`s creative work with regional and global offices in New York. In 2011, I left Y&R Santiago to join a truly exceptional group of friends and together we created the indie advertising agency: Simple. As a partner and creative director of Simple, I was lucky to be part of a hard-working group of people who quickly started to gain clients and attention in creative and effectivity advertising awards.In 2013 I assume as co-executive creative director of Simple. Later that year our indie agency won its first two Lions at Cannes becoming the second most awarded agency in Chile that year. In the following years some of the brands of my portfolio were awarded in Superbrands, Marketing Hall of Fame, Top 1º Meaningful Brands and Effie Awards among others. Our agency was granted awesome recognitions, like the Top 5th indie agency of Iberoamerica (El Ojo de Iberoamerica 2015), the Top 2nd most creative agency both in Chile (Achap 2015), and Fepi 2016. We became Nº 1 agency of the year (Wina 2016) and the Top 6th biggest advertising agency in Chile, wow! In 2017, I left Simple's awesome group of people to start a new approach of brand developing for clients and startups mostly in North and Latin America. As a Consultant for Brands and Advertising Agencies, integrating brand strategy, digital performance, innovation and global experts and resources with focus only in a small selection of projects per year. This allows me to offer a unique service, delivering more effective and creative results than ever before.