NO MATTER YOUR OCCUPATION YOU ARE A SALESPERSON.Every day of your life, you are selling. You sell ideas to your boss. You sell your spouse on participating and helping you with a project. You want a new job and you sell yourself to potential employers. Or you start and own a business and you sell your product or services to potential clients. If you are good at selling you usually get what you are seeking. Most of us, however, are not marketers. So we take the Sell! Sell! Sell! (Or maybe nag, nag, nag.) approach. Every day I see this strategy, and guess what – it doesn’t work, or I should say, it sort-of, kind-of, works.Whether you are selling a service, a product, or selling yourself to a potential employer as the answer to their prayers, you need a strategy that considers who you are selling to, what they need and what is the greatest pain they experience day after day – the pain that they will willingly and easily pay you to solve.My passion since my days at Ohio State University, as a marketing major has been just that approach. It is commonly referred to a “Positioning.” Over the years I have utilized Positioning to sell ideas, as a professional speaker; to help corporations and family-owned businesses expand their success; and, to help individuals seeking new employment to position and brand themselves.I have what is commonly called a portfolio career. The common thread through everything I do is POSITIONING – knowing the needs, the pain, and what clients are willing to pay for underpins my marketing approach.If you are not getting the marketing results you want and expect, whether you are looking for a job, starting your own business or consulting practice, or are frustrated that your small business is not getting the sales results you projected, call me and let’s talk about how I can help wit your marketing needs.Phone – 949-933-3094Email – maxlatham@me.com Website is under complete renovation and currently off-line (coming soon)