As CXO, I focus on making and delivering world-class creativity that keep human utility and connection at the center of technology and innovation.

The Expers is a web3-powered collective of experts working in the Experience Economy that provides the brainpower and energy to drive it into the future. Our mission is to use web3 principles to galvanize and inspire the largest scope of practitioners working in the industry. And to be the new voice of experiential marketing.

We are the bleeding-edge, rabble-rousing voice of marketing and advertising in the Experience Economy. We fearlessly cover and serve industries, brands and organizations that rely on experiential communication and design to inspire people and propel culture. Our purpose: to guide business leaders into the future of brand experience, now.The Experientialists is co-created by top experts working in the Experience Economy through a DAO called The Expers. It is the first-of-its-kind community that uses the power of Web3 to bring together professionals, brands and agencies for the greatest and latest experiential thinking, ideas and talent.

We incubate, invest in and support brands that matter to people. We get our hands dirty by working together and partnering with pre-revenue and early-stage visionaries who are disrupting highly trending categories. We look for frictionless solutions using natural human habits to drive social good and affect positive change in business and culture.

Founded in 2020, with co-founders from Helsinki to Melbourne, from Shanghai to San Francisco, the World Experience Organization - the WXO - is a global institution dedicated to: improving the quality of experiences; enhancing the opportunities for experience creators; and promoting the Experience Economy.

The purpose of the CX Council is to gather the most accomplished and influential leaders in customer experience design who can guide brands and agencies through a successful transition into the experience era.

NICE is an invention company in the sports and injury recovery space. Its NICE1 iceless cold and compression therapy tool has established itself as the market leader in technology and design embraced by leading orthopedic surgeons, athletic trainers and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, Manchester United and US Ski & Snowboard Team. NICE technology is designed and manufactured in the United States at its headquarters in Boulder, CO.

Adweek’s Academic Council is a group of professors and others working in academia specializing in marketing, advertising, branding, media and tech who have agreed to lend their expertise to Adweek in an effort to help push the conversation forward. I offer my insights to Adweek in the form of contributed articles and serving as sources for their reported pieces.

According to my speaking agency, I am a leading voice at the vanguard of two massive trends in branding and innovation: brand experience and brand purpose.These two modern tenets of brand-building have led my entire career at the world’s largest and most-awarded creative agencies. And I am on a mission to share the keys to unlocking business growth and social impact together.

+Rise is a unique social movement that will improve the lives of every working woman. +Rise will address three interconnected workplace injustices: gender pay inequity, discriminatory hiring and promotion practices, and sexual harassment. +Rise is inspired by the life of equal pay champion Lilly Ledbetter, and will launch prior to the release of LILLY, the new dramatic feature film about the fight that Lilly took all the way to the Supreme Court and Congress. Following the film’s release, +Rise will continue until the changes we seek are realized, by bringing together for-profit companies, non-profit organizations and millions of like-minded people for an equal, fair and just workplace for all.

Deviate from the norm. We support our all-inclusive community of free-spirits, queers and deviants through radical self-expression, transparency and unapologetic fun. We just happen to make award-winning 100% rice-based whiskey, gin, vodka and non-alcoholic drinks for them as well.

COVID-19 IMPACTEDSpirits Investment Partners creates unique and compelling brands in the alcohol beverage vertical. My role was to inspire, provoke, motivate, fight for and approve the best ideas and executions for a growing $200M portfolio of spirits brands. My ambition focused on making Spirits Investment Partners the most talked-about spirits company in the world by 2025. Diving into a vibrant and fast-growing industry full-force, I directed and approved all marketing, communications and brand experience strategy for the portfolio, which includes Heaven’s Door Distillery with Bob Dylan, growing it into the #1 new ultra-premium whiskey. Perhaps more importantly, I directed all purpose-led initiatives for the brand through the creation of The Heaven’s Door Foundation, which helps thousands of people in the hospitality industry get free healthcare and financial assistance. I also led innovation and activation for Stolen, an edgy youthful rum and flavored whisky brand geared for a modern audience using modern media strategies, increasingly growing online sales and DTC activations. I improved my knowledge and analysis of venture funding and start-up dynamics as a key member of the investment and incubation team for new spirits brands from seed financing to Series A and B investments, including launching an ultra-premium whiskey in partnership with Playboy Enterprises in China (which was unsurprisingly put on hold due to the COVID-19 epidemic).

Businesses that take a stand outperform those that don’t. School helps brands, companies and organizations do better by doing good.School invents, designs and orchestrates strategy and creative work that focuses on human-centric mediums –experiential, social, digital – that have been proven most effective in sparking meaningful understanding, mass participation and culture change for our partners and their efforts to do good.We believe that one of the best motivators for great creative work is human empathy, engagement and purpose. That’s why School is a creative shop that fosters meaningful success and value creation to our partners while also following a purpose-driven reason to operate: to build as many schools as possible for underprivileged kids throughout the world. We want to dent the world with ideas that are impossible to ignore; we want our partners to want it, too.

As the creative lead at a growing experiential group under the MDC Partners umbrella, I was in charge leading the creative output for AOR clients like Bacardi USA (Bacardi, Grey Goose, Dewar's, Bombay, D'Usse, 42Below), MillerCoors and Volkswagen and leading the work that won over new partners for long-term growth like Dish, US Cellular, LG, Sparkling Ice and the IndyCar Series.

When creative leaders like Alex Bogusky, Rob Reilly, Andrew Keller and Jeff Benjamin ask to lead an experiential practice at an agency like Crispin Porter+ Bogusky, you don't pass up the chance. It's like running with the '96 Bulls. You don't say no, you just hope to work your ass off to earn a place on the squad. And that's what I did. I was fortunate to leading the experiential practice at the Agency of the Decade with some of the best in the business. Working with clients such as: Microsoft, Bolthouse Farms, Coke Zero, Jose Cuervo, BestBuy, Burger King, vitaminwater, Kraft, Dominos, Old Navy and American Express.

Running all creative out of the Chicago office of the world's largest experiential marketing group, I was fortunate to be part of two of the world's most successful brand launches: Unilever's Axe and Wrigley's 5 Gum. Along with these two behemoth brands, I worked on large-scale and award-winning experiential platforms for MillerCoors, BeamSuntory, PepsiCo, Diageo, Orbitz and so many other awesome brands. As a creative lead, I was also a part of Omnicom's Radiate Group of international experiential agencies.

Before the term "experiential marketing" was even coined, we were doing it at Gearwerx. As Canada's first ever experience agency, we pushed the bounds and essentially helped define the practice. And out of it my first book was born: Experience the Message. That was a really fun ride.

ChadSludge Worker -- Hydraulic Percussion Water Drilling