Maxine Macpherson

Maxine Macpherson Email and Phone Number

Sales & Marketing Solutions for the MICE Industry | Hotel, DMC & Destination Representation | Brand Development | Sales Consultancy | Building Bridges | Strengthening Relationships | Driving Business Opportunities @ AbleMaxx Limited
Maxine Macpherson's Location
Marlow, England, United Kingdom, United Kingdom
Maxine Macpherson's Contact Details

Maxine Macpherson personal email

n/a

Maxine Macpherson phone numbers

About Maxine Macpherson

A passionate member of the events industry who provides event planners with quality connections to the industry's best hotels, venues and DMCs worldwide. Over 25 years in B2B sales and marketing within the UK and EMEA MICE markets, I am driven by creating business opportunities, developing brand awareness and bridging relationships between event planners and event suppliers.

Maxine Macpherson's Current Company Details
AbleMaxx Limited

Ablemaxx Limited

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Sales & Marketing Solutions for the MICE Industry | Hotel, DMC & Destination Representation | Brand Development | Sales Consultancy | Building Bridges | Strengthening Relationships | Driving Business Opportunities
Maxine Macpherson Work Experience Details
  • Ablemaxx Limited
    Managing Director
    Ablemaxx Limited Dec 2013 - Present
    Marlow, Bucks, Gb
    AbleMaxx is a privately owned and managed sales, marketing & consultancy that partners with respected products and services within the global MICE arena to help increase brand awareness and visibility in the UK market. Think of AbleMaxx as an opportunity to increase your brand awareness in the UK (and EMEA) and gain knowledge on how to play big in the market.With over 20+ years experience in the UK MICE industry, AbleMaxx offers clients a proven track record in business development, brand development, international business protocol, innovative communication and team management.Retained by all of our clients, we exist to make event planners lives a little easier and the briefing process a lot smoother whilst remaining on hand throughout the course of the event - which makes for a highly effective extension to the venue and destination sourcing team. AbleMaxx’s intention is to be a dedicated, reliable and highly effective extension to your sales & marketing team and is proud to be: - Representing Global DMC Partners, a network of over 70+ DMC Partners around the world who are dedicated to the MICE industry and committed to quality services for corporate group events. www.globaldmcpartners.com - Representing Selenta Group: 4 key hotels including the 5* Don Carlos Leisure Resort and Spa, 4* Princesa Plaza, Madrid, 4* Moxy, Barcelona and 5* Sir Anthony, Tenerife- Representing Destination DC, the official DMO and CVB for Washington DC.- Representing Transcend Cruises, exclusive and bespoke charters on Europe's river ways. - Consultant for The Meetings Space, seriously good one to one MICE business forums held 3 times a year in Europe www.themeetingsspace.com - Representing A+ Solutions, boutique and personalised DMC in Barcelona and Madrid headed by Hannelore Carzon- Representing Destination Wembley
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  • Destination Dc
    Uk Representative
    Destination Dc Oct 2023 - Present
    Washington, Dc, Us
    Destination DC, an exciting addition to the AbleMaxx portfolio showcasing the United States’ Capital like never before. Washington, D.C. not only matches other world-class cities pound for pound in dining, nightlife, arts, culture, sports, theatre, outdoor activities, green spaces, shopping, no other destination in the country can compete with DC’s commitment to engaging in and respecting its county’s history whilst looking forward to progress in its Socio-Economic duties. Whether that be continuously supporting and adapting their Equality, Diversity and Inclusion programs or sustainability ventures, DC’s enthusiasm to pave the way for a more forward thinking, inclusive community has allowed the city to not only become the ‘go-to-spot’ for surrounding residents, but an incredibly popular international destination.
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  • Destination Wembley
    Sales And Marketing Representative
    Destination Wembley Mar 2023 - Present
    Wembley Park and selected event venues, launch its new brand, Destination Wembley, offering event planners a single sales resource for multi-venue events at Wembley Park, facilitated by AbleMaxx. Destination Wembley's function is to promote Wembley Park and its state of the art facilities, for the purpose of establishing its status as a global player for major events, conferences and meetings. Working in partnership with the Asset Partners, Destination Wembley’s key objective is to help event planners create best in class events at this iconic location.
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  • Global Dmc Partners
    Managing Partner Uk
    Global Dmc Partners May 2014 - Present
    Washington, Dc, Us
    Representing Global DMC Partners, the only truly global network of Destination Management Companies. 65+ DMCs across Europe, The Americas, Asia and Australasia, committed to standards and quality services for corporate group events.
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  • Selenta Group
    Uk Representative
    Selenta Group Jan 2018 - Present
    Barcelona, Catalonia, Es
    From February 2018, AbleMaxx Sales & Marketing is delighted to have been appointed UK Representative for 3 key hotels in the Selenta Group . SOFIA BarcelonaDon Carlos Leisure Resort and Spa, Marbella
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  • Transcend Cruises
    Uk Representative
    Transcend Cruises Nov 2023 - Present
    Bespoke charters on the Advance ship throughout Europe's river ways, with 2 new vessels being built in 2025.
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  • A+ Solutions - Event Management
    Uk Representative
    A+ Solutions - Event Management Jan 2015 - Present
    Barcelona, Es
    A+Solutions is a full-service destination management company operating primarily in Barcelona and other areas of Spain on request.
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  • The Meetings Space
    Business Development
    The Meetings Space Jan 2014 - Present
    London, Greater London, Gb
    Buyer recruitment for these high quality MICE industry forums - these are best in class!Spring | Summer | Autumn forums
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  • Hotel Berlin, Berlin
    Uk Representative
    Hotel Berlin, Berlin Sep 2021 - Aug 2024
    Berlin, De
    UK Representative for the newly renovated (2022) 4* Hotel Berlin, Berlin. Central West city location. 701 GUEST ROOMS | 29 SUITES| 49 EVENTS SPACES | INTERNATIONAL GREEN KEY LABEL
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  • Ax Hotels
    Uk Representative
    Ax Hotels Apr 2022 - Dec 2023
    Mosta, Mt
    Appointed Uk Representative for AX Hotels, a leader in the hospitality industry in Malta for the past 35 years and today, its Hotel Operation is run by a dedicated Professional Hotel Management Company. AX Hotels is one of the largest chains of hotels on the island with 7 different products specialising in the 4 and 5 star segments.- AX The Palace - 5 star - Sliema- AX The Victoria Hotel - 4 star luxury - Sliema​- Rosselli - AX Privilege - 5 star - Valletta- ​AX The Saint John - boutique accommodation - Valletta​
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  • Exclusively Thames Valley
    Founder And Director
    Exclusively Thames Valley Apr 2016 - Mar 2023
    Exclusively Thames Valley provides a single venue resource for MICE buyers and destination marketing support for suppliers in the region. It offers unique access to the UK’s most dynamic event destination. With great transport access, a host of impressive venues and hundreds of activities for groups of all sizes, the Thames Valley offers everything for today’s event buyer. Flowing through the heart of the South East, this quintessentially English area follows the course of the River Thames, through Surrey, Berkshire, Buckinghamshire and Oxfordshire, within the M4 and M40 corridor. Exclusively Thames Valley covers venues, experiences and activities in Berkshire, Buckinghamshire, Oxfordshire and Surrey.
  • Destination Wembley
    Consultant
    Destination Wembley Jul 2015 - Mar 2016
    For an initial six month period, AbleMaxx has been contracted by Wembley Park, under the ownership and direction of Quintain, to provide services of a specialist nature specific to the provision of a Sales & Marketing Delivery Platform for Destination Wembley. Destination Wembley is a newly created entity, whose function is to promote ‘Wembley’ and help establish its status as a global player for major events, conferences and meetings with its state of the art facilities, on behalf of the Asset Partners & Associate Partners. Taking a consultative approach, AbleMaxx is providing the expertise and resource to deliver a series of UK & European sales & marketing initiatives which include encouraging event buyers to take a look at the redevelopment and renovations within the destination which have occurred over the past few years.Destination Wembley boasts 18,000 square metres of indoor event spaces, 1,400 hotel rooms and the capacity for 20,400 delegates. There are also 3,000 parking spaces available for event attendees.
  • Alliedpra Destination Management
    Regional Head Of Global Sales, Emea
    Alliedpra Destination Management Feb 2013 - Aug 2013
    Chicago, Il, Us
    Recruiting, training and managing a team of 9 GSMs and GSAs throughout the UK, Central Europe and Australia.
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  • Alliedpra
    Director Sales & Marketing, Uk
    Alliedpra 2004 - Feb 2013
    UK Sales & Marketing for leading independently owned Destination Management Company which has 24 offices globally - Europe, USA and Dubai.
  • Axis Sales & Marketing
    Sales Director
    Axis Sales & Marketing 1995 - 2004
    Sales & Marketing of Tourism Products

Maxine Macpherson Skills

Corporate Events Incentives Event Management Tourism Incentive Travel Meeting Planning Event Planning Hospitality Marketing Marketing Communications Management Trade Shows Hotels Sales Hospitality Industry Hospitality Management Relationship Marketing Live Events Business Development Sponsorship Travel Management Revenue Analysis Resorts Leadership

Maxine Macpherson Education Details

  • Brookes University
    Brookes University
    Languages For Business
  • The Old Palace School, Croydon
    The Old Palace School, Croydon

Frequently Asked Questions about Maxine Macpherson

What company does Maxine Macpherson work for?

Maxine Macpherson works for Ablemaxx Limited

What is Maxine Macpherson's role at the current company?

Maxine Macpherson's current role is Sales & Marketing Solutions for the MICE Industry | Hotel, DMC & Destination Representation | Brand Development | Sales Consultancy | Building Bridges | Strengthening Relationships | Driving Business Opportunities.

What is Maxine Macpherson's email address?

Maxine Macpherson's email address is ma****@****net.com

What is Maxine Macpherson's direct phone number?

Maxine Macpherson's direct phone number is +4477889*****

What schools did Maxine Macpherson attend?

Maxine Macpherson attended Brookes University, The Old Palace School, Croydon.

What skills is Maxine Macpherson known for?

Maxine Macpherson has skills like Corporate Events, Incentives, Event Management, Tourism, Incentive Travel, Meeting Planning, Event Planning, Hospitality, Marketing, Marketing Communications, Management, Trade Shows.

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