Max Marcucci Email & Phone Number

Geneva / London / Brussels / Oslo / Dubai / Singapore / New York / Washington, DC

Washington, DC

For more than two decades, LEVICK has helped organizations, countries, and individuals navigate crises that threatened their brands, industries, revenue and, in some cases, their very existence. This experience gives us on-the-spot judgment and the ability to anticipate what’s coming next — critical skills in the highest pressure situations. Our.

Washington, DC

Washington D.C. Metro Area

Washington D.C. Metro Area

• Served as key client contact, relationship owner, and trusted advisor overseeing account strategy and deliverables; responsible for account kick-off and proactive account and relationship maintenance
• Produced high-quality deliverables on deadline (including press releases, holding statements, fact sheets, pitches, etc.)
• Built and executed media relations plans, including messaging and tactics; conduct media trainings and simulations with clients and their senior leadership; proactively build relationships with key media
• Participated in agency new business initiatives, networking, and pitches; personal efforts in 2019 contributed to more than $900k in new and expanded PR contracts, and more than $2mm in larger agency engagements
• Supported and advised agency executive team on internal and external opportunities and initiatives
• Clients included Philadelphia Flyers, The Hay-Adams, Marriott International, Norfolk Southern, and The Vision Council

Washington D.C. Metro Area

• Developed and executed strategic communications and media relations plans to meet client objectives while building strong relationships with client teams and media
• Secured top-tier media placements for clients including CBS Evening News, The Washington Post, CNN, FOX, NPR, Aljazeera, The Guardian, Reuters, AP, and The New York Times

Washington D.C. Metro Area

• Managed organizational marketing and communications functions, overseeing the department budget and two-member team. Was also responsible for managing vendors and contractors. Direct brand management, PR, media.
• Successfully established the organization’s first-ever marketing department tasked with evaluating all organizational activities and finding opportunities for improvement and optimization resulting in the first-ever.
• Led the organization through a successful rebrand effort, resulting in the first brand standards guide in its 125-year history
• Developed a comprehensive content marketing strategy with the goal of converting non-members while simultaneously demonstrating strong member value to the organization’s various audiences
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs
• Launched new platforms including: CMS, marketing automation, video monetization, event registration, and WordPress to improve and elevate the user experience

Washington D.C. Metro Area

• Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content; organically grew email list in similar manor
• Built and executed rich content calendar to attract a qualified audience including blog posts, whitepapers,infographics, case studies, website copy, landing pages, emails, and data analysis; implemented use of a CMS.
• Analyzed marketing data to develop insights and make recommendations on areas for optimization, including on- and off-page SEO; created and maintained metrics reports on marketing activities, effectiveness, and.
• Formed relationships with media outlets and provided material support for their pieces; issued company releases

Washington D.C. Metro Area

• Worked with firm’s senior leadership to execute a communication and brand audit; subsequently presented a comprehensive media relations plan as well as audience identification and engagement strategy
• Managed the first major overhaul of the organization’s website in six years, saving the organization more than $10,000
• Designed collateral, marketing, and branding materials
• Represented the organization at the 2014 International River Rally where I spoke with more than 600 attendees about the organization, key initiatives, and steps to take action
• Onboarded and transitioned the new Director of Communications in May 2014

Washington D.C. Metro Area

• Identified unique storytelling opportunities, interviewed stakeholders, and produced consumable content for Trust marketing vehicles (website, social media, newsletter, annual report)
• Assisted with the execution and promotion of a benefit luncheon that brought together more than 1,000 philanthropists, business leaders, government officials, and diplomats, and raised more than $1.5 million
• Collaborated on the planning of a two-day music festival—featuring five stages and 42 artists—that brought 60,000 people to the National Mall and raised nearly $600,000
• Pitched stories to media, prepared daily media clips and tracked media coverage

Washington D.C. Metro Area

• Organized and pitched several extremely sensitive projects for high-profile clients—notably, a nationwide speaking tour by a prominent financial industry CEO—to national and local media resulting in hundreds of media.
• Executed international audit of Department of Defense and Veterans Affairs health systems; identified more than 1,000 alternative medicine programs offered for active-duty personnel and veterans used in database.
• Constructed media lists for specific client projects; updated and maintained OnPoint Strategies master media list
• Provided event coordination and logistical support for a media panel that brought together national and local media figures, producers, media bookers, and journalists to present to an audience wanting to understand how.

Pittsburgh

• Analyzed industry landscapes, designed comparative data charts, and presented findings to senior leadership
• Identified more than 2,500 prospective clients; tracked within firm’s marketing database
• Conducted market research for targeted entertainment industry verticals; built a subsequent market-entry strategy
• Streamlined the printing process for physical tickets, saving account executives hours of their time