We enroll, support, and pay family caregivers through state programs.

First hire to the business team, joined pre-launch. Fortunate to be the company's "Swiss Army Knife" building and scaling the business:- Operations: Built and managed all operations to ensure efficiency and scalability both internally and externally- Strategic Projects: Ideated and executed product-led growth, new partnerships, and any priority-aligned initiatives- Growth: Managed a significant paid advertising budget, driving very healthy CAC/LTV ratios and double-digit MoM growth across various channels- Data Science: Built and led all things analytics–marketing attribution, LTV analyses, company reports in Google Data Studio, Amplitude, and Mixpanel, financial modeling, and launched realtime BigQuery database- Design: Leveraged tools like Figma and Canva to develop production-quality ad creatives, emails, and other graphics- Product Management: Optimized conversion rates and UX through rigorous analytical approach, A/B testing, and user interviews

- Helped stand up an innovation factory for one of the world's largest pharmacy chains. Led the strategy, from ideation to in-market pilot, of an MVP that reduced pharmacy drive-thru service times by 50%.- Built a data-driven merchandising strategy for a household name toy-brand. Leveraged 75M lines of transaction data to create localized and cash wrap specific assortments, leading to a 3% AOV increase across 20 stores.- Created numerous models to refine supply chain operations across various clients—from a leading discount retailer to the largest sports brand—including operational efficiencies, network analyses, and value cases.