Supervising the operations of the Strategic Planning, Marketing, Advertising and PR, and International Relations divisions within the Institutional Banking and Marketing Department of the bank.

Was in charge of marketing, retail and corporate sales, strategic planning, and business development.

Formulated the company’s marketing strategy, analyzing the market, competition, and the company’s current capabilities. Carried out surveys and focus groups, developed new products, improved labels and packaging of the existing products, determined selling prices, planned and executed sales promotions as well as promotion of the company and its products in accordance with the company’s marketing plan. Ensured store-level promotion of the company’s products, setting merchandising requirements… Show more Formulated the company’s marketing strategy, analyzing the market, competition, and the company’s current capabilities. Carried out surveys and focus groups, developed new products, improved labels and packaging of the existing products, determined selling prices, planned and executed sales promotions as well as promotion of the company and its products in accordance with the company’s marketing plan. Ensured store-level promotion of the company’s products, setting merchandising requirements, designing and installing product displays, indoor and outdoor banners, as well as developing and distributing other marketing collateral to improve brand visibility.Expanded into new sales territories, identifying eligible points of sale (POS) and establishing partnerships with them to make company products available to target customers throughout the country. Prepared sales forecasts, set sales quotas, developed and discussed with the management periodic sales reports. Planned, optimized, and supported sales operations and ensured maintenance of effective relationships with POS members. Managed the sales team by supervising and measuring their performance and motivating them to fulfill their sales quotas. Redefined the sales team’s responsibilities and compensation packages. Show less

Assisted in stimulating and maintaining demand for the company’s products by raising target markets’ awareness and by pricing that was carried out on the basis of analysis of the market, competition, the company’s sales and inventory. Designed and carried out post-sales surveys with customers to assess their satisfaction with the company’s dealerships and evaluated the effectiveness of sales promotions carried out on special days. Developed a report framework incorporating detailed analysis and… Show more Assisted in stimulating and maintaining demand for the company’s products by raising target markets’ awareness and by pricing that was carried out on the basis of analysis of the market, competition, the company’s sales and inventory. Designed and carried out post-sales surveys with customers to assess their satisfaction with the company’s dealerships and evaluated the effectiveness of sales promotions carried out on special days. Developed a report framework incorporating detailed analysis and suggestions to help the company with weekly vehicle purchasing decisions. Show less

Conducted a strategic planning process at the agency, collecting data from both internal and external sources. Employed such analytical tools as Capabilities Analysis, Five Forces Analysis, Competitor Analysis, PESTLE and SWOT to assess the agency’s current competitive position and identify future favorable positions. Developed a strategic plan for the agency for a three-year period that discussed its strategic vision and mission, corporate values, target markets, market position, tagline… Show more Conducted a strategic planning process at the agency, collecting data from both internal and external sources. Employed such analytical tools as Capabilities Analysis, Five Forces Analysis, Competitor Analysis, PESTLE and SWOT to assess the agency’s current competitive position and identify future favorable positions. Developed a strategic plan for the agency for a three-year period that discussed its strategic vision and mission, corporate values, target markets, market position, tagline, competitive position, strategic objectives, strategic targets and initiatives, action plans, and corresponding organizational structure.Provided consultancy on the agency’s research projects, identifying research problems and requirements, and engaging in research proposal and report development processes. Show less

Supervised the operations of the Strategic Planning, Marketing and International Relations divisions within the Business Development Department of the bank.

Organized the process of formulating the bank’s strategic plans, closely working with the management and different organizational units to define the bank’s vision, mission, and corporate values, determine its competitive position, set strategic objectives, and plan projects. Performed strategic analysis, assessed and monitored the bank’s performance against the targets set, and reported to the management on a regular basis.

Developed and executed the agency’s business development plans, broadened its range of products, established and maintained working relationships with customers, improved in-house operations, documents, tools, and frameworks, increasing sales by 95% within a period of one year after taking over responsibility for business development.

Designed and executed marketing research projects by developing research tools and frameworks, training employees, overseeing project implementation processes such as data collection, control, data processing and cleaning. Developed reports analyzing data and performed presentations for representatives of client companies.

Assisted in developing and implementing a marketing plan to promote the company and attract new customers, in planning and carrying out technical assistance projects for local businesses, and in other matters related to the department’s operations.

Managed a variety of marketing research projects on local and international levels. Developed reports and presentations, using research findings of executed studies. Reported to client companies on progress of projects on a periodic basis.