SphereMall puts shoppers at the center by offering consumers their own personalized shopping mall. Our mission is to make the ever-growing online assortment more easily accessible and browsable and give everyone access to the most personalized, convenient and effective shopping experience in the world.Taking the shopper’s context into account, we offer the assortment of all leading online shops in a highly personalized and relevant shop layout. By leveraging big data and technology we not only personalize but also surprise with new products that really fit to our shoppers preferences.The majority of the SphereMall team previously worked together at Truus.nl, the game-changing online supermarket in The Netherlands.

Truus.nl was the game-changing online supermarket in The Netherlands. In a very short period of time Truus.nl was able to establish it's presence in the Dutch food retail market and to challenge the established food and drug retailers. This led to an accelleration of the development of the Dutch online landscape for food retail.Truus.nl was distinctive by rapid commercial and technological innovation, collaboration with fmcg-suppliers and media publishers. Truus.nl was 2 x finalist of the Dutch Interactive Awards, awarded best starter of ING May 2011.