Max Meng Email & Phone Number

Lewisburg, Pennsylvania, Usa

Alexander is a consulting firm providing clients with strategic marketing, marketing automation and digital marketing strategies, advocacy campaigning, strategic planning, media relations, PR counseling, message development, market research, perception analysis, fund development, and training.Responsibilities:- Responsible for content, messaging, media, and creative for various organizations.- Developed and executed marketing and communications campaigns and activities—including planning, production, compliance, and measurement.- Developed, curated, and messaged company brand, image, and reputation to optimize how the company is represented and perceived among internal and external audiences in all geographies and business segments.- Successfully led the development and maintenance of high-performing marketing and communications teams and encouraged a proficient work culture. This included talent selection, coaching, and professional development, setting goals, performance reviews, recognition, and supporting staff to meet identified goals.Accomplishments:- Developed a $3 million targeted advertising and publicity strategy to launch two new 2007 Medicare Advantage products to seniors with special needs in the New York City metro area. - Developed a $5.5 million corporate multicultural branding campaign for Affinity to target Hispanic, African American, and Asian New Yorkers. - Directed development of all marketing communications materials to ensure compliance with federal, state, and city government regulations. Supervised print production, ensuring all pieces met standards for quality, accuracy, timeliness, and budget.- Developed an award-winning branding campaign to open the newly constructed South Jersey Healthcare in Vineland, New Jersey, of the greater Philadelphia metro area.- Developed an internal communications strategy to build employee morale and reestablish the Geisinger brand following its de-merger from Penn State Geisinger Health System.

Central Office, Salt Lake City, Utah, Usa

Intermountain Healthcare is an integrated, nonprofit healthcare system serving communities in Utah and southern Idaho. Intermountain ​consists of 22 hospitals and associated delivery services in the Intermountain West; a successful physician group practice of approximately 900 employed physicians; more than 185 clinics; and a health insurance organization.Responsibilities:- Supervised a corporate cross-functional marketing team of eight and oversaw all facets of marketing for the Intermountain Medical Group, which consists of five multi-specialty clinics, 77 physician clinics, 17 urgent care clinics, and six pharmacies—consisting of nearly 400 employed physicians and 1,400 clinic employees. In 1999, the division totaled 1.4 million office visits.- Member of the Communications Executive Committee, Corporate Advertising Committee, and administrative member of Operations Committee of the Intermountain Medical Group. - Organized the marketing and PR function for the Intermountain Medical Group—part of acquisition and transition administrative team for three large multi-specialty physician clinics.- Supervised the annual stakeholder meeting for nearly 300 volunteer trustees, which is conducted jointly by the CEO and chair of Intermountain's Board of Trustees. Accomplishments:- Created marketing strategies for KidsCare, a highly successful new pediatric urgent care service, and IHC Med, a new HMO.- Developed the strategic sponsorship proposal, which helped Intermountain become selected as the healthcare provider for the 2002 Winter Olympics in Salt Lake City. - Developed a $3.2 million corporate identity program, which upgraded exterior signage for 23 hospitals, 89 physician clinics, 14 urgent-care centers, and some 50 other sites.- Organized grand opening campaigns for four hospitals and 26 outpatient centers with a combined budget of $1.7 million.- Developed an award-winning computer software program to analyze the impact of media relations.

Corporate Offices, Rexburg, Idaho, Usa

Diet Center, Inc., was the largest international franchised weight-control company in competition with Weight Watchers, NutriSystem, and Jenny Craig.Responsibilities:- Responsible for product promotion, national advertising, media relations, issues management, national publicity, marketing communications, print publications, video script writing, and internal communications to employees and franchise owners. - Member of the corporate advertising team, which managed combined annual advertising budgets of $13 million with Cole & Weber, a national advertising agency. - Supervised the corporate advertising cooperative program among franchisees.Accomplishments:- Successfully organized national media placement for Diet Center with publications such as Business Week, Cosmopolitan, Prevention, McCall's, Family Circle, First for Women, Health, and Self, and on televised shows such as The Home Show, NBC House Party, and Late Night with David Letterman.- Successfully launched a national promotional campaign for a new line of frozen meals for Diet Center.

Provo, Utah, Usa

Utah County Travel Council, now known as the Utah Valley Convention and Visitors Bureau, is the official destination marketing organization for Utah County, Utah.Responsibilities:- Responsible for media relations, public relations, community relations, strategic partnerships, advertising, and publications.Accomplishments:- Wrote the original edition of the Utah Valley Visitors Guide. Subsequent editions of this publication continue to be published following my original concept. - Organized a press conference for Robert Redford and his Sundance Institute in Utah to publicize the environmental impact of proposed highway construction through Provo Canyon.

Master Of Science In Education (M.S.Ed.), Higher Education And Student Affairs

Activities and Societies: Bucknell College Student Personnel Society, Active Minds at Bucknell, and NASPA.- My thesis entitled.

Master Of Arts (M.A.), Public Affairs Management And Corporate Communications With Minor In Business Administration

Activities and Societies: 1985 - 1986 President of the Communications Graduate Students' Association, Brigham Young University- My thesis.

Bachelor Of Arts (B.A.), Political Science, With A Dual Minor In English And Communications

Activities and Societies: Graduate Students' Communications Society, Public Relations Student Society of America (PRSSA), Pi Sigma Alpha.

Associate Of Arts And Science (A.A.S.), Political Science

Activities and Societies: Active in student government; candidate for Student Body President- 1983 Honor Roll - 1979 Leadership Scholarship