Max Meng

Max Meng Email and Phone Number

Consultant & Advisor @ Alexander Public Strategies
united states
Max Meng's Location
Gaithersburg, Maryland, United States, United States
Max Meng's Contact Details
About Max Meng

Offering a combination of business, research, and technology expertise and diverse market experience with a 30-year track record of launching new products, services, and integrated marketing strategies to increase market share and facilitate growth. Strong background in all phases of marketing. Served as the key marketing and communication leader for organizations providing strategic communications counsel and overall leadership of corporate marketing and communications strategies, plans, and activities. Responsibilities included marketing automation and digital marketing strategies, internal and external communications, branding and advertising, digital encounters including web and social media, and traditional media—including respective analytics and results. Effectively worked closely and collaboratively with other senior leaders, professionals, and stakeholders within the company, helping the company achieve its growth targets and objectives. Successfully led multiple company-wide marketing and communications directors, managers, and teams to develop, advise on, and deliver exceptional services that are strategic, proactive, creative, consumer-/market-focused, influential, and accountable. Very cooperative and easy to work with, consensus builder, team builder, and focused. Known for good value-based problem-solving and decision-making skills, customer service, leadership, and innovative ideas.Fortunate to have honed my expertise through working in a variety of industries—corporate, healthcare, insurance and health plans, tourism, academia, nonprofit, government, and higher education. My current role as a public relations counselor and adviser has enabled me to combine my corporate expertise with the mission of other organizations to help build relationships between management and their valued constituencies.Specialties: Strategic Planning, Integrated Marketing, Marketing Automation, Digital Marketing and PR, Internal and External Communications, Branding and Advertising, Digital Encounters, Product Promotion, Business Development, Social Media, Marketing Research, Public Opinion Research, Focus Group Interviews, Corporate Communications, Crisis and Issues Management, Reputation Management, Customer Relationship Management (CRM), Business Relations, Stakeholder Relations, Media Relations, Government Relations, Fund Development, Trade Show and Event Planning, Strategic Partnerships, Groundbreakings, Annual Reports, Sponsorships, Speeches, Spokesperson, Media Training, Advocacy, Community Relations, Customer Engagement, and Diversity Marketing.

Max Meng's Current Company Details
Alexander Public Strategies

Alexander Public Strategies

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Consultant & Advisor
united states
Employees:
2
Max Meng Work Experience Details
  • Alexander Public Strategies
    Consultant And Advisor
    Alexander Public Strategies Jul 2001 - Present
    Lewisburg, Pennsylvania, Usa
    Alexander is a consulting firm providing clients with strategic marketing, marketing automation and digital marketing strategies, advocacy campaigning, strategic planning, media relations, PR counseling, message development, market research, perception analysis, fund development, and training.Responsibilities:- Responsible for content, messaging, media, and creative for various organizations.- Developed and executed marketing and communications campaigns and activities—including planning, production, compliance, and measurement.- Developed, curated, and messaged company brand, image, and reputation to optimize how the company is represented and perceived among internal and external audiences in all geographies and business segments.- Successfully led the development and maintenance of high-performing marketing and communications teams and encouraged a proficient work culture. This included talent selection, coaching, and professional development, setting goals, performance reviews, recognition, and supporting staff to meet identified goals.Accomplishments:- Developed a $3 million targeted advertising and publicity strategy to launch two new 2007 Medicare Advantage products to seniors with special needs in the New York City metro area. - Developed a $5.5 million corporate multicultural branding campaign for Affinity to target Hispanic, African American, and Asian New Yorkers. - Directed development of all marketing communications materials to ensure compliance with federal, state, and city government regulations. Supervised print production, ensuring all pieces met standards for quality, accuracy, timeliness, and budget.- Developed an award-winning branding campaign to open the newly constructed South Jersey Healthcare in Vineland, New Jersey, of the greater Philadelphia metro area.- Developed an internal communications strategy to build employee morale and reestablish the Geisinger brand following its de-merger from Penn State Geisinger Health System.
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  • Intermountain Healthcare
    Corporate Director Of Public Relations And Advertising
    Intermountain Healthcare Jan 1990 - Jul 2001
    Central Office, Salt Lake City, Utah, Usa
    Intermountain Healthcare is an integrated, nonprofit healthcare system serving communities in Utah and southern Idaho. Intermountain ​consists of 22 hospitals and associated delivery services in the Intermountain West; a successful physician group practice of approximately 900 employed physicians; more than 185 clinics; and a health insurance organization.Responsibilities:- Supervised a corporate cross-functional marketing team of eight and oversaw all facets of marketing for the Intermountain Medical Group, which consists of five multi-specialty clinics, 77 physician clinics, 17 urgent care clinics, and six pharmacies—consisting of nearly 400 employed physicians and 1,400 clinic employees. In 1999, the division totaled 1.4 million office visits.- Member of the Communications Executive Committee, Corporate Advertising Committee, and administrative member of Operations Committee of the Intermountain Medical Group. - Organized the marketing and PR function for the Intermountain Medical Group—part of acquisition and transition administrative team for three large multi-specialty physician clinics.- Supervised the annual stakeholder meeting for nearly 300 volunteer trustees, which is conducted jointly by the CEO and chair of Intermountain's Board of Trustees. Accomplishments:- Created marketing strategies for KidsCare, a highly successful new pediatric urgent care service, and IHC Med, a new HMO.- Developed the strategic sponsorship proposal, which helped Intermountain become selected as the healthcare provider for the 2002 Winter Olympics in Salt Lake City. - Developed a $3.2 million corporate identity program, which upgraded exterior signage for 23 hospitals, 89 physician clinics, 14 urgent-care centers, and some 50 other sites.- Organized grand opening campaigns for four hospitals and 26 outpatient centers with a combined budget of $1.7 million.- Developed an award-winning computer software program to analyze the impact of media relations.
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  • Diet Center Corporate
    Corporate Manager Of Public Relations And Advertising
    Diet Center Corporate Aug 1987 - Jan 1990
    Corporate Offices, Rexburg, Idaho, Usa
    Diet Center, Inc., was the largest international franchised weight-control company in competition with Weight Watchers, NutriSystem, and Jenny Craig.Responsibilities:- Responsible for product promotion, national advertising, media relations, issues management, national publicity, marketing communications, print publications, video script writing, and internal communications to employees and franchise owners. - Member of the corporate advertising team, which managed combined annual advertising budgets of $13 million with Cole & Weber, a national advertising agency. - Supervised the corporate advertising cooperative program among franchisees.Accomplishments:- Successfully organized national media placement for Diet Center with publications such as Business Week, Cosmopolitan, Prevention, McCall's, Family Circle, First for Women, Health, and Self, and on televised shows such as The Home Show, NBC House Party, and Late Night with David Letterman.- Successfully launched a national promotional campaign for a new line of frozen meals for Diet Center.
  • Utah County Travel Council
    Public Relations Specialist
    Utah County Travel Council Apr 1986 - Aug 1987
    Provo, Utah, Usa
    Utah County Travel Council, now known as the Utah Valley Convention and Visitors Bureau, is the official destination marketing organization for Utah County, Utah.Responsibilities:- Responsible for media relations, public relations, community relations, strategic partnerships, advertising, and publications.Accomplishments:- Wrote the original edition of the Utah Valley Visitors Guide. Subsequent editions of this publication continue to be published following my original concept. - Organized a press conference for Robert Redford and his Sundance Institute in Utah to publicize the environmental impact of proposed highway construction through Provo Canyon.

Max Meng Skills

Strategic Communications Public Relations Strategy Media Relations Social Media Marketing Communications Fundraising Event Planning Public Speaking Integrated Marketing Corporate Communications Nonprofits Advertising Team Building Research Strategic Partnerships Internal Communications Marketing Strategic Planning Sponsorship Marketing Strategy Budgets Web Analytics Government Market Planning Business Development Public Affairs Customer Service Publicity Crm Community Outreach Project Management Market Research Marketing Research Event Management Message Development Cross Functional Team Leadership Reputation Management Editing Crisis Management Public Policy Training Business Strategy Speech Writing Crisis Communications Staff Development Community Development Press Releases Politics Focus Groups

Max Meng Education Details

Frequently Asked Questions about Max Meng

What company does Max Meng work for?

Max Meng works for Alexander Public Strategies

What is Max Meng's role at the current company?

Max Meng's current role is Consultant & Advisor.

What is Max Meng's email address?

Max Meng's email address is be****@****ail.com

What schools did Max Meng attend?

Max Meng attended Bucknell University, Brigham Young University, Brigham Young University, Ricks College.

What are some of Max Meng's interests?

Max Meng has interest in Secondary Market Research, Data Base Analysis, Online Analytics, See 22, Needs Analysis, Management Communications Strategy, Segmentation Analysis, Trend Analysis, Media Investigations, Best Practices Reviews.

What skills is Max Meng known for?

Max Meng has skills like Strategic Communications, Public Relations, Strategy, Media Relations, Social Media, Marketing Communications, Fundraising, Event Planning, Public Speaking, Integrated Marketing, Corporate Communications, Nonprofits.

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