Maximilian Meyer Email & Phone Number

München, Bayern, DE

London, London, GB

• Responsible for marketing proposition and programme development of Global Digital Wealth in Germany
• Key member and influencer of Fidelity’s European B2C marketing strategy
• Working with as part of the global platform group to develop people and capabilities

München, Bayern, DE

• Responsible for global marketing budget & strategy delivering against quarterly business growth targets resulting in over €1 billion Assets under Management within the first 2 years
• Creating and launching local Go-To-Market strategies for Austria and Switzerland
• Leading and developing the marketing team (Channel marketing, PR, CRM, Design), ensuring the achievement of both the set KPIs and creative strategy
• Working on cross-company marketing initiatives towards common goals with BlackRock & ING

München, Bayern, DE

• Responsible for all marketing activities in Germany and the UK for one of Europe’s fastest growing Fintech start-ups in a strongly regulated market (Financial Services / Digital Wealth)
• Managing online channels, such as Paid Social (Facebook Ads, Twitter Ads), Paid Search (Google AdWords, Bing) and Native Content Advertisement (Outbrain, Plista, Dianomi)
• Overseeing TV & print campaigns, high-touch sales activities and targeted email campaigns
• Discovering insights by analysing multiple data sources and translating those into concrete initiatives to drive above-market growth
• Setting up and establishing Affiliate Marketing programme and top-tier partnerships (Siemens)

Darmstadt, Deutschland (DEU), DE

• Responsible for establishment of the company presence in the UK market through initiating, negotiating and managing high impact partnerships with publishers and agencies
• Delivering and implementing site revenue optimisation and yield management strategies for publishers in UK & Ireland (including Tier-1 & governmental), resulting in over 400m impressions and over £460k ad revenues.
• Cross-functional lead and liaison between sales management and marketing to ensure global consistency and strategy
• Representing Click Performance Group at partner and industry events
• Managing relationships with key accounts and SMB publishers, enabling business growth and revenue acceleration through Google’s monetization product suite (AdSense, AdExchange, Doubleclick for Publishers, AdMob) &.

Hamburg, DE

• Responsible for Business Development & Marketing as CEO of TALENTARENA
• Succeeded in receiving 6-digit number seed investment for growth & product development
• Developing strategies to drive community growth and engagement, resulting in becoming Germany’s biggest talent platform & marketplace for musicians, video artists and designers
• Finding and managing marketing partnerships, acquiring artists and organising contests for charity concert “Ein Hartz für Berlin” with top German music acts to support people in need

• Responsible for online marketing activities in D-A-CH for Europe’s leading virtual item marketplace (European Founders Fund funded) resulting in €7-digit number/month in revenue
• Setting up and maintaining the Affiliate Marketing programme, testing different advertiser incentives and implementing content schemes
• Negotiating collaborations with industry specific brands and measuring promotional outcomes of websites

Bachelor Of Science (B.S.), Economics & Business Administration

German Abitur