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Passionate about technology, finance, and the internet, I've been given the chance to turn these interests into my career. I've had the great opportunity to contribute to the growth of Europe’s leading virtual item marketplace, establish Germany’s largest platform for creatives, and set up a ad tech business in London.In 2016, I joined Scalable Capital and since then, I've been leveraging my passion and skills in managing all marketing activities and setting the growth strategy for one of the leading Fintech companies in Europe.
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Chief Marketing OfficerScalable Capital Feb 2019 - PresentMünchen, Bayern, De -
Head Of Marketing, End Investor Central RegionFidelity International Aug 2018 - Dec 2018London, London, Gb• Responsible for marketing proposition and programme development of Global Digital Wealth in Germany• Key member and influencer of Fidelity’s European B2C marketing strategy• Working with as part of the global platform group to develop people and capabilities -
Head Of MarketingScalable Capital Jul 2017 - Jul 2018München, Bayern, De• Responsible for global marketing budget & strategy delivering against quarterly business growth targets resulting in over €1 billion Assets under Management within the first 2 years• Creating and launching local Go-To-Market strategies for Austria and Switzerland• Leading and developing the marketing team (Channel marketing, PR, CRM, Design), ensuring the achievement of both the set KPIs and creative strategy• Working on cross-company marketing initiatives towards common goals with BlackRock & ING
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Senior Marketing ManagerScalable Capital May 2016 - Jun 2017München, Bayern, De• Responsible for all marketing activities in Germany and the UK for one of Europe’s fastest growing Fintech start-ups in a strongly regulated market (Financial Services / Digital Wealth) • Managing online channels, such as Paid Social (Facebook Ads, Twitter Ads), Paid Search (Google AdWords, Bing) and Native Content Advertisement (Outbrain, Plista, Dianomi)• Overseeing TV & print campaigns, high-touch sales activities and targeted email campaigns• Discovering insights by analysing multiple data sources and translating those into concrete initiatives to drive above-market growth • Setting up and establishing Affiliate Marketing programme and top-tier partnerships (Siemens)
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Managing Director, Uk & IrelandClick Performance Group, Llc Dec 2013 - Apr 2016Darmstadt, Deutschland (Deu), De• Responsible for establishment of the company presence in the UK market through initiating, negotiating and managing high impact partnerships with publishers and agencies• Delivering and implementing site revenue optimisation and yield management strategies for publishers in UK & Ireland (including Tier-1 & governmental), resulting in over 400m impressions and over £460k ad revenues managed monthly• Cross-functional lead and liaison between sales management and marketing to ensure global consistency and strategy • Representing Click Performance Group at partner and industry events• Managing relationships with key accounts and SMB publishers, enabling business growth and revenue acceleration through Google’s monetization product suite (AdSense, AdExchange, Doubleclick for Publishers, AdMob) & other ad networks across all platforms -
Founder, CeoTalentarena Oct 2007 - May 2010Hamburg, De• Responsible for Business Development & Marketing as CEO of TALENTARENA• Succeeded in receiving 6-digit number seed investment for growth & product development • Developing strategies to drive community growth and engagement, resulting in becoming Germany’s biggest talent platform & marketplace for musicians, video artists and designers• Finding and managing marketing partnerships, acquiring artists and organising contests for charity concert “Ein Hartz für Berlin” with top German music acts to support people in need -
Online Marketing ManagerGamegoods Oct 2006 - Sep 2007• Responsible for online marketing activities in D-A-CH for Europe’s leading virtual item marketplace (European Founders Fund funded) resulting in €7-digit number/month in revenue• Setting up and maintaining the Affiliate Marketing programme, testing different advertiser incentives and implementing content schemes • Negotiating collaborations with industry specific brands and measuring promotional outcomes of websites
Maximilian Meyer Skills
Maximilian Meyer Education Details
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Goethe University FrankfurtEconomics & Business Administration -
Kaiserin-Friedrich GymnasiumGerman Abitur
Frequently Asked Questions about Maximilian Meyer
What company does Maximilian Meyer work for?
Maximilian Meyer works for Scalable Capital
What is Maximilian Meyer's role at the current company?
Maximilian Meyer's current role is CMO at Scalable Capital.
What is Maximilian Meyer's email address?
Maximilian Meyer's email address is ma****@****nce.com
What is Maximilian Meyer's direct phone number?
Maximilian Meyer's direct phone number is +4478712*****
What schools did Maximilian Meyer attend?
Maximilian Meyer attended Goethe University Frankfurt, Kaiserin-Friedrich Gymnasium.
What are some of Maximilian Meyer's interests?
Maximilian Meyer has interest in Economic Empowerment, Technology, Civil Rights And Social Action, Education, Art, Science And Technology, Music, Sports, Human Rights, Arts And Culture.
What skills is Maximilian Meyer known for?
Maximilian Meyer has skills like Online Marketing, Seo, Entrepreneurship, Google Adwords, Adsense, Start Ups, Website Monetization, Business Development, Sem, Traffic Monetization, Marketing, Social Media.
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