Sr. Marketing and Communications Manager, CBRE Global Workplace Solutions; Tech, Media & Telecom (TMT) sector. I am responsible for the end-to-end creation and implementation of a global communications and marketing program for the TMT sector. While ensuring alignment with the sector’s business strategy and CBRE’s values, my core focus areas include: A sector value proposition and core messaging; Internal communications strategy; External campaigns and thought-leadership; Reporting and measurement of all marketing activities with recommendations for optimization. Key Responsibilities:• Manage marketing and communications to clients, developing thought leadership programs, client roundtables, and ad hoc communications• Collaborate with sector and CBRE leadership to drive best practices and consistency in internal and client-facing communications practices • Develop content for internal and external use, including case studies, FAQs, talking points, memos, newsletters, etc. • Create marketing plans across digital, content, customer growth, and creative• Competitive intelligence and content/thought-leadership gap analysis• Develop thought leadership content to support brand positioning initiatives, working closely with stakeholders to develop positioning and craft materials around trending topics• Create and implement a data-first measurement and analytics strategy for all marketing programs that provide stakeholders with actionable insights and recommendations for optimization Tech and Software: Adobe Creative Cloud, Adobe Photoshop, Adobe InDesign, Adobe XD, Ceros, Google Analytics, Domo, Salesforce, Salesforce Marketing Cloud, Airtable.

I led and managed all aspects of business development marketing for our sales professionals in CBRE’s South-Central Division (Central Texas, Oklahoma, and Arkansas. My primary responsibility was bringing to life our core messaging and client solutions through presentations and proposals using various traditional and digital tools and formats. I was also responsible for regularly reporting resource utilization and win-loss trends to leadership and providing recommendations for future needs. During the planning and start-up phase, I collaborated with sales professionals to develop strategies and value propositions for pursuit opportunities and team-based marketing needs. Once key stakeholders aligned on the approach, I recommended, sourced, and created original, insights-based content in response to addressing complex client requirements with relevant CBRE products and services. In addition to pursuit-marketing strategy, I directly managed dedicated graphic designers, marketing specialists, and cross-functional resources throughout the project lifecycle. Upon close-out, I evaluated all deliverables against project objectives, key messaging, and legal and brand compliance. As needed, I led onboarding and training for new hires and existing employees involved in the marketing process.

Oversaw and led the marketing efforts for CBRE offices in Central Texas (Austin, El Paso, and San Antonio), Oklahoma, and Arkansas. Primary focused on business-development marketing in the region for the various CBRE service lines including leasing, property sales, and project management. Ensured all internal and external marketing materials adhered to CBRE brand standards and guidelines. In addition to the marketing needs of the region, provided leadership and mentorship to the graphic designers and marketing specialists on my team to develop and grow their careers within the organization.

Manage all steps of the property-marketing process for the Central Texas Investment Properties Team including project management, vendor management, photography, email campaigns, website development, advertising, events, property brochures, and RFPs/RFIs. Conduct secondary research from ESRI Tapestry Segmentation, ArcGIS, CBRE research, and other industry sources to include in proposals and other marketing communications. Use SEO and digital analytics reporting from email and web campaigns for insightful targeting, optimization, and recommendations for future communications. Serve as the team's graphic designer and use Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and Dreamweaver) to create all marketing materials.

I am primarily responsible for managing the Agency’s five social-media channels; responding to new-business RFPs with a pitch, presentation, and proposal; and conducting primary and secondary market research and managing advertising campaigns for existing clients. I also serve as the digital, social, CPG, and shopper-marketing subject-matter expert when needed for new business or existing client deliverables. Contract from June 2017-March 2018. Full-time March 2018-present. ACHIEVEMENTS:• Relaunched or developed Agency’s social media channels including Facebook, Twitter, LinkedIn, Instagram, and YouTube within the first two weeks of joining full-time. • Developed the Agency’s first comprehensive social-media strategy. • Primary research and analysis (in-depth interviews) for a healthcare and conservation client helped gain incremental business for the Agency. • Integrated PR, digital, and social media strategy for a high-end real estate client outperformed industry benchmarks for engagement, reach, and visibility by 98%, 80%, and 57% respectively.Digital and social tactics achieved a 34% bounce rate and an average time on page of 6:51.RESPONSIBILITIES:• Manage Agency social media platforms: Facebook, Twitter, LinkedIn, Instagram, and YouTube. Develop creative and content, social-media advertising, and optimize strategy based on analytics reporting. • Recommend social-media marketing and digital-advertising best practices and tactics for client campaigns as the Agency social-media and digital strategist. • Conduct primary and secondary market research and competitive analyses for brand-development and positioning assignments. • Assist in the brand-development process for clients, which includes a strategic framework, brand elements, and ultimately, a communication plan. INDUSTRY EXPERIENCE:• Healthcare• Conservation• Non-profits • Real Estate• Crypto Currency

Acquired new client life- and disability-insurance accounts by developing custom insurance solutions based on individual client requirements. Managed, serviced, and grew existing client accounts through systematic coverage reviews and proactively recommending additional solutions to meet changing needs and situations. ACHIEVEMENTS:• Achieved a companywide 10% quote rate for a new target market, higher than the 3% average, through an e-mail marketing campaign that included subject lines, content, and version optimization based on client response • Developed the first-ever company training process and training manual for new hires to ensure consistency and employee success RESPONSIBILITIES:• Tracked all client interactions including follow-ups and client insights, through customer relationship management (CRM) software• Created e-mail marketing content and targeting strategies for open-enrollment periods • Leveraged e-mail and call analytics to improve future client communication • Trained and mentored new hires to establish best practices and product knowledge to set employee up for success in their role INDUSTRY EXPERIENCE:• Insurance• Financial Services

Kellogg's AccountPrimary day-to-day Agency contact responsible for partnering with clients to develop integrated marketing campaigns. Led a cross-functional internal team and third-party vendors from campaign briefings to program recaps. Ensured all campaigns were executed flawlessly, including multi-million-dollar budgets and deadlines. Oversaw 30-60 programs at any given time for Kellogg’s core business units at 15+ retail accounts. Managed 1-2 Assistant Account Executives and Account Executives on the team. ACHIEVEMENTS:• Increased sales of Pringles at Dollar General by 12% in one month via social-media and packaging campaign • Grew Cheez-It sales by 61% and had three of the top sales weeks in two years during March Madness at Meijer with the Most Valuable Cheese program• Garnered 5x greater unit sales than past Kellogg innovation launches for JIF cereal at Giant Eagle with radio, digital, and in-store execution• Achieved click-through rates of 14-128% above industry benchmarks for a multi-month Kellogg’s Publix campaign that included search engine marketing and digital display advertising• Corn Flakes Olympics packaging was shared over 1 million times the first day it appeared with a reach of over 17 million people and resulted in over $2 million in incremental sales RESPONSIBILITIES:• Provided analysis of competitive, digital trends, and consumer behavior to client teams• Led annual advertising and promotions planning with ideas, insights, tactics, and budgets • Created post-campaign recaps and presented recommendations to management• Presented campaign concepts and creative to senior leadership, brand managers, and sales• Executed 360-degree campaigns including in-store, radio, print, packaging, multi-cultural, digital, and social media • Participated in brand development and new-product launches • Managed co-marketing programs with charities, professional sports, and complementary brands INDUSTRY EXPERIENCE:• Food• CPG• Retail

MillerCoors Account Agency shopper-marketing lead for Coors Light, Miller Lite, Blue Moon, Coors Banquet, and portfolio brands at key on-premise (Buffalo Wild Wings, Applebee’s, Hooters, Harrah’s, Darden, Brinker, and Bloomin’ Brands) and off-premise accounts (7-Eleven, Circle-K, Speedway Super America, The Pantry, Kroger, RaceTrac, and QuikTrip). Managed the entire campaign process including research, brief development, creative evaluation and execution, and results reporting. ACHIEVEMENTS:• Generated an additional $140,000 in annual incremental business for the Agency in 2010 and 2011 through new trade-marketing work• Earned MillerCoors “Vendor of the Year” award for four straight years from Buffalo Wild Wings Beer of the Month work• Increased sales of Coors Light by 125% at Buffalo Wild Wings via Summer mystery-shop program and 360-degree marketing campaign RESPONSIBILITIES:• Led annual shopper-marketing planning for each key retail account• Ensured in-store programs and promotions were aligned with brand objectives and positioning along with retailers’ priorities • Managed client budgets in excess of $1 million annually • Proactively brought new and innovative digital/mobile solutions to select campaigns• Spearheaded the approval process for each project: legal, partner approvals, brand approvals, etc. • Created monthly competitive reports with recommendations and idea inspiration • Assist with annual internship by interviewing, mentoring, and reviewing—majority of intern direct reports were hired full-time INDUSTRY EXPERIENCE:• Beer/Alcohol • Bar and Restaurant • Convenience Stores• CPG• Retail

MillerCoors AccountAssisted MillerCoors Key Accounts team with status updates, research, competitive reporting and creative/legal approvals. Worked with third-party vendors regarding budgets, timelines, and deliverables. Set up meetings and created meeting agendas and disseminated recaps to meeting participants. ACHIEVEMENTS:• Created an internal informational-sharing platform via WordPress coding that allowed team to share articles and research and to store content in a centralized location • Managed annual National Association of Convenience Stores trade-show event with a budget of over $1 million for three consecutive years RESPONSIBILITIES:• Created national marketing plans for MillerCoors’ key retail accounts • Facilitated and led internal communication between cross-functional teams and ensured all programs received necessary approvals including legal, brand, and partner• Compiled research on retail accounts, shopper demographics, and trends and presented findings back to larger team on a regular basis• Maintained campaign status document and presented updates to client team on a weekly basis INDUSTRY EXPERIENCE:• Beer/Alcohol • Bar and Restaurant • Convenience Stores• CPG• Retail

Assisted Marketing and Broker teams in creative brochure design, market research, property showings, promotions, and cold calling.